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论文编号：	9953
作者编号：	2120152795
上传时间：	2018/6/6 10:09:56
中文题目：	颐博公司游戏产品创新研究
英文题目：	The product innovation research on Ebo company''''s game
指导老师：	胡望斌
中文关键字：	手机游戏；颐博公司；游戏创新；风险识别
英文关键字：	Mobile Game；Ebo Company；Game Innovation；Risk Recognition
中文摘要：	游戏研发只能是大公司的代言标志？而小的游戏公司又如何在激烈的环境中生存下来。这就是我这次要研究的课题，通过对中小型手机游戏公司——颐博公司发展过程中遇到发展瓶颈和产品研发问题进行研究，分析公司由发展的强盛转到业务萎靡的整个历程，而对于手机游戏本身，游戏竞争的日益激烈，腾讯网易等大型游戏公司纷纷占据手游市场的巨大份额，导致现在颐博公司的生存愈加艰难，如何从日益激烈的竞争市场中脱颖而出便成为公司发展的首要目标。因此只有不断对游戏产品的内容进行创新，深挖游戏产品的核心玩法，才能保证游戏本身的竞争力，满足玩家的游戏体验，方可在众多游戏中其中立于不败，因此游戏产品的创新是游戏公司可持续发展的根本，是公司生存与发展的重要基石。 本文从颐博公司业务发展现状入手，对公司内外部环境进行分析，引出产颐博公司发展过程中遇到的各种问题，得出产品创新是公司发展的第一要务。因此制定出颐博公司产品的创新目标，并基于以上目标通过运用SWOT分析方法对产品本身进行分析，综合游戏的优势、劣势、机遇和挑战提出适合于游戏产品的创新设计方案。而后通过对公司组织架构进行研究，发现公司核心团队人才流失的根本原因，制定出一套适用于公司产品研发的创新之路；最后通过对公司创新风险进行识别，针对公司管理决策机制不合理、创新风险应对措施不足以及公司员工创新意识匮乏等问题，总结出一套规避预防创新风险的产品创新的策略。 通过此次课题的研究，对公司的产品创新设计以及实施、组织架构、创新风险等方面做出了积极的改善，制定出切实可行的产品创新方案，从而能够为颐博公司游戏产品创新起到一定指导作用，推动公司积极寻求创新，使得公司在游戏产业中站稳脚跟，并为其可持续发展提供坚实基础和成功保障。
英文摘要：	Game's development can be the logo for strong companies, and how do weak companies survive in the fierce environment? This is my topic which I will study this time. Through the research on the development bottleneck and product R&D issues in Ebo company's development process, the paper analyzes the whole process of the company from strong to sluggish. For the mobile game, its competition is becoming increasingly fierce. Tencent, Netease and other strong game's companies have taken up a huge share of the mobile game market, and caused Ebo company's survival to be even more difficult now. How to stand out from the increasingly fierce competitive market has become the primary goal of company development. Therefore, Only keep innovating the game products, deeper studying of the core play in order to ensure the competitiveness of the game itself and satisfy the player's gaming experience. Our game product can be undefeated in other many games. So the innovation of game products is the foundation for the sustainable development of game companies and an important cornerstone for the survival and development of companies. This article started with Ebo company's business development status, and analyzed the internal and external environment of the company. Through analysis, I found out various problems encountered during the development of ebo company and found product innovation is the top priority for company development. Therefore, I formulated the innovation goals of Ebo products. And based on the above objectives, the product was analyzed by using the SWOT analysis. Based on the advantages, disadvantages, opportunities and challenges of the SWOT analysis, I proposed innovative design solutions for game products. Then through research on the organizational structure of the company, I found out the causes of the brain drain of the core team, and developed a set of innovations that apply to the company's product development. Finally, through the recognition of the company's innovation risk, I summarized a set of strategies for circumventing the risk of preventing innovation by focusing on issues such as irrational corporate management decision-making mechanisms, lack of innovative risk-response measures and lack of employees' awareness of innovation. Through the research of this topic, I have made positive improvements in the product's innovation design implementation, organizational structure and innovation risks, and I have developed product innovation solutions. It can play a guiding role for Ebo game innovation and promote the company to actively seek innovation. It enables the company to develop steadily in the game industry and provides a firm foundation and guarantee for its sustainable development.
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