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论文编号：	9951
作者编号：	2220140600
上传时间：	2018/6/1 17:48:01
中文题目：	中国铁建投资集团有限公司发展战略研究
英文题目：	Research on the Development Strategy of China Railway Construction Group Co., Ltd
指导老师：	张玉利
中文关键字：	中国铁建投资集团有限公司；发展战略；战略管理；投资管理
英文关键字：	China Railway Construction Investment Group Co., Ltd.；development strategy；strategic management；investment management
中文摘要：	我国经济运行缓中趋稳、稳中向好，十三五期间，中央政府将全力支持各地交通运输行业的发展，以优化交通基础设施网络布局，以加快打造现代综合交通运输体系，国家将全力推进城市群建设，加快城镇化进程，城镇化的提速、城市群的深入实施将在基础设施、地产开发等领域创造出许多新的投资需求。中国承诺将加大对“一带一路”建设资金支持，用于支持“一带一路”基础设施建设、产能、金融合作。受上述利好政策的影响，中国建筑业投资领域存在着巨大的发展空间，同时也引发了行业日益激烈的市场竞争。 本研究以中国铁建投资集团有限公司为对象，运用企业战略管理的相关理论对中国铁建投资集团有限公司所处的内外部环境进行了深入地分析，在此基础上，明确了中国铁建投资集团有限公司的战略愿景、企业使命与战略目标，根据战略选择的结果，确定出中国铁建投资集团有限公司未来的发展战略，并将总体战略进一步细化为业务层战略与职能层战略，最后提出了战略实施的具体保障措施。本文的研究结论一方面可以帮助中国铁建投资集团有限公司有效抵御来自竞争对手的冲击，另一方面也可以为同类企业加强战略管理提供有益启迪。 本文运用SWOT法分析出目前中国铁建投资集团有限公司在管理团队、资金情况、营销网络、投资风险方面具有竞争优势，而竞争劣势则主要表现为缺乏专业化的投资人才、缺乏系统化的投资管理与运营体系、业务板块强弱分明。中国铁建投资集团有限公司所面临的市场机遇是行业发展前景良好、国企全面深化改革、中国经济稳中向好、国际市场魅力无限，而所遇到的主要威胁是全球经济增长疲软、行业竞争日益激烈、投资风险日益突显。在SWOT矩阵分析的基础上，结合中国铁建投资集团有限公司的实际情况， 中国铁建投资集团有限公司应采取激进型战略，进一步明确中国铁建投资集团有限公司使命、愿景及战略，最后提出了中国铁建投资集团有限公司战略总体思路，并详细明确了中国铁建投资集团有限公司的业务层战略与职能层战略。最后，本文从调整组织架构、完善人力管理、健全企业文化、强化投资管理、拓展融资渠道以及提升管理能力这六大方面提出了中国铁建投资集团有限公司战略实施的具体保障措施。
英文摘要：	China's economic operation slow stabilized, stable in the good, thirteen five period, the central government will fully support the development of the transport industry around to optimize the transport infrastructure network layout to speed up the construction of modern integrated transport system, the state will Promote the construction of urban agglomerations, speed up the process of urbanization, urbanization speed, urban agglomeration in-depth implementation will be in the infrastructure, real estate development and other fields to create a lot of new investment needs. China promised to increase its support for "building all the way" to support "infrastructure", capacity and financial cooperation. Affected by the above favorable policies, China's construction industry investment in the field there is a huge space for development, but also led to the industry increasingly fierce market competition. This study focuses on the internal and external environment of China Railway Construction Investment Group Co., Ltd., which is based on the theory of strategic management of China Railway Construction Group Co., Ltd., and on this basis, Investment Group Co., Ltd.'s strategic vision, corporate mission and strategic objectives, according to the results of strategic choice to determine the future of China Railway Construction Group Co., Ltd. development strategy, and the overall strategy to further refine the business strategy and functional level strategy, Finally, the specific safeguard measures of strategy implementation are put forward. The conclusion of this thesis can help China Railway Construction Investment Group Co., Ltd. to effectively resist the strong attack from competitors, on the other hand can also strengthen the strategic management of similar enterprises to provide useful inspiration. In this thesis, SWOT method is used to analyze the current competitive advantage of China Railway Construction Group Co., Ltd. in management team, fund situation, marketing network and investment risk, while the competitive disadvantage is mainly due to the lack of specialized investment talents, the lack of systematic investment Management and operation system, business plate strength is clear. China Railway Construction Group Co., Ltd. is facing the market opportunity is good prospects for the development of the industry, state-owned enterprises to deepen the reform, China's economy is stable to the good, the international market charm, and the main threat encountered is the global economic growth is weak, industry competition Increasingly, investment risk is becoming increasingly prominent. On the basis of the analysis of SWOT matrix, combined with the actual situation of China Railway Construction Group Co., Ltd., China Railway Construction Investment Group Co., Ltd. should adopt a radical strategy to further clarify the mission, vision and strategy of China Railway Construction Group Co., Ltd. China Railway Construction Investment Group Co., Ltd. strategic thinking, and a detailed set of China Railway Construction Investment Group Co., Ltd. business layer strategy and functional level strategy. This thesis puts forward the specific safeguard measures of China Railway Construction Investment Group Co., Ltd. from the six aspects of adjusting the organizational structure, perfecting manpower management, perfecting enterprise culture, strengthening investment management, expanding financing channels and improving management ability.
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