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论文编号：	9931
作者编号：	2220160506
上传时间：	2018/5/31 10:53:23
中文题目：	中国联通互联网化运营转型研究
英文题目：	Research on the Transformation of China Unicom’s Internet Operation
指导老师：	张玉利
中文关键字：	中国联通；互联网化运营转型；电商化
英文关键字：	China Unicom；The Transformation of Internet operation；business E-commercialization
中文摘要：	摘要 企业的运营战略是一个企业生存和不断发展的总体性谋划。它是企业战略思想的集中体现，是企业制定总体规划的基础。它是根据所在产业的环境、企业所处行业的地位及企业内部环境等状况综合考虑制定出来的。一个企业选择了适合自己的运营战略并随着企业的发展和环境的变化不断优化，那么这个企业在成长过程中将不断强大，逐步走在行业前列。 现在的中国联通是2009年1月6日在原中国网通和原中国联通的基础上合并组建而成的，拥有包括4G移动通信网络和FTTH宽带网络在内的两张高速宽带网络，共承载了2.64亿户移动用户和0.85亿宽带用户，为用户提供包括移动电话通信、固定电话通信、高速宽带上网、宽带专线在内的基础通信业务，以及卫星国际专线、大数据、物联网、产业互联网、IDC/EDC以及通信系统集成等增值类业务。 本文通过政治环境、经济环境分析以及对中国联通运营、人员管理分析等手段对中国联通进行细致剖析后发现中国联通在产品规划、渠道运营、人力资源及管理机制等方面存在问题。同时结合中国联通的愿景、企业在经营中的实际情况以及在互联网时代其互联网化运营的探索，得出了中国联通在混改的大前提下势必向互联网化运营转型的战略转移。得出该结论后，本文从价值建设、价值维护、价值保障三个层面对中国联通互联网化运营转型进行分析并从市场经营互联网化、后台支撑互联网化和企业管理互联网化三个方面对中国联通互联网化运营转型提出具体的实施方案。最后，指出中国互联网化运营转型对国有电信企业互联网化转型的启示。 互联网化运营转型的战略定位是中国联通混改后的一次里程碑的探索，对其他资源垄断性国有大中型企业有一定的借鉴意义，并为今后相关研究的开展奠定基础。
英文摘要：	Abstract The company's operating strategy is an overall plan for the survival and continuous development of an enterprise. It is a concentrated expression of corporate strategic thinking and is the basis for the company to formulate a master plan. It is based on a comprehensive consideration of the environment of the industry in which it is located, the status of the industry in which the enterprise is located, and the internal environment of the enterprise. A company chooses its own operation strategy and continuously optimizes with the development of the company and the change of the environment. Then the company will continue to grow in strength and gradually take the lead in the industry. China Unicom was established on July 19, 1994. It has two high-speed broadband networks, including 4G mobile communication networks and FTTH broadband networks. It carries 264 million mobile subscribers and 85 million broadband subscribers, providing users with mobile services. Basic communications services such as telephone communications, fixed telephone communications, high-speed broadband Internet access, broadband private lines, and value-added services such as satellite international lines, big data, Internet of things, industrial Internet, IDC/EDC, and communications system integration. Through careful analysis of the political environment, economic environment, and analysis of China Unicom's operations and personnel management, the thesis finds that China Unicom has some problems in product planning, channel operations, human resources, and management mechanisms. At the same time, combining the vision of China Unicom, the actual situation of the enterprise in its operation, and its exploration of the Internet-based operation in the Internet era, China Unicom has obtained a strategic shift to Internet-based operations under the premise of mixed reform. After reaching this conclusion, this thesis analyzes the transformation of China Unicom's Internet operation from the three aspects of value construction, value maintenance, and value assurance, and provides three aspects of China Unicom's Internet: market-based Internet, back-office-supported Internet, and enterprise management on the Internet. The transformation proposes specific implementation plans. The strategic positioning of the Internet transformation is a milestone exploration after China Unicom's mixed reform. It has certain reference significance for other state-owned large and medium-sized state-owned enterprises, and lays the foundation for future related research.
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