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论文编号：	9899
作者编号：	2220150539
上传时间：	2018/5/26 15:57:13
中文题目：	爱码信公司发展战略研究
英文题目：	The Research of Development Strategic for iMACHINE Company
指导老师：	武立东
中文关键字：	爱码信公司；智能制造；网络型发展战略；商业模式
英文关键字：	iMACHINE Company；Intelligence Manufacturing；Development strategy based network type；Business model
中文摘要：	2015年，中国政府提出中国版本的工业4.0规划，即《中国制造2025》，在此大背景下，各类以“智能制造”为主题的公司应运而生，并迅猛发展。而智能制造型公司如何在快速增长的市场需求与激烈的市场竞争中得以生存与发展，企业的发展战略是这类新兴科技型制造企业的顶层结构设计，是关乎企业如何生存，并如何可持续健康发展的重要课题。爱码信公司经过近3年的发展，摸索出了自己的一套发展模式，并计划今后在全国实施网络式布局来实现商业模式的复制，提升企业的综合竞争力与规模，将这样的布局模式确定为公司发展战略，结合爱码信公司这几年来的实际运营情况，对智能制造型公司发展战略的研究与分析，具备重要的理论与现实意义。本论文基于对爱码信公司发展历程中经营活动的分析，指出确实有必要对公司的发展战略予以清晰的定位，依据发展战略基本理论，对爱码信公司提出发展战略研究的基本框架，并进行详细的分析，提出相应的对策。为对发展战略研究提供充足的论证，本论文中还针对市场环境、企业经营、财务管理、融资模式等还提出了具体的案例分析与实施措施，以数据为支撑，用可量化的态势分析（SWOT）对发展战略的合理及改进进行全方位的研究与分析。本论文研究的目的，可以概括总结如下两点：1）对爱码信公司发展战略进行解析，提出模式创新与可持续改进的意见，从而为智能制造型企业的发展战略研究提供参考；2）促进智能制造型企业发展战略理论及实践的发展。关键词：爱码信公司；智能制造；发展战略；商业模式
英文摘要：	In 2015, the Chinese government proposed the Chinese version of the Industry 4.0 plan which is called “Made in China 2025”. Under this background, various types of companies with the theme of “Intelligent Manufacturing" came into being and developed rapidly. How intelligent manufacturing companies survive and thrive in the rapidly growing market demand and fierce market competition, and the company's development strategy is the top-level structural design of this type of emerging technology-based manufacturing companies. It becomes an important issue about how those companies survive and how to keep sustainable and healthy development. After nearly three years of development, it has developed its own set of development models. It plans to implement a networked layout across the country to replicate the company’s existing business model and improve the company’s Comprehensive competitiveness and scale, this kind of network layout model is determined as the company's development strategy. Therefore, based on the actual operation of iMACHINE Company over the past few years, there is very important theoretical and practical significance for the research and analysis of the development strategies of intelligent manufacturing companies. Based on the analysis of the business activities in the development of iMACHINE Company, this paper states that it is indeed necessary to clearly position the company's development strategy and define the importance of a reasonable development strategy for the sustainable development of intelligence manufacturing companies. By reviewing the actual business situation of iMACHINE Company, based on the basic theory of development strategy, the basic framework of iMACHINE Company’s development strategy was put forward, and a detailed analysis was made and corresponding countermeasures were proposed. In order to provide sufficient evidence for the study of development strategy, this paper also proposes specific case analysis and implementation measures for the market environment, business operations, financial management, financing model, etc., supported by data and analyzed by quantifiable situation (SWOT), conducts comprehensive research and analysis on the rationality and improvement of development strategies. The purpose of this paper can be summed up as follows: 1) Analyze the development strategy of iMACHINE Company, and propose opinions on model innovation and sustainable improvement, so as to provide reference for the development strategy research of Intelligence manufacturing enterprises; 2) To promote the theoretical and practical development of intelligence manufacturing enterprise. Keywords：iMACHINE Company；Intelligence Manufacturing；Development strategy ；Business model
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