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论文编号：	9860
作者编号：	2120152874
上传时间：	2017/12/20 12:20:36
中文题目：	中小型外贸企业商业模式调整策略
英文题目：	Small and Medium Sized Foreign Trade Enterprises Business Model Adjustment Strategy
指导老师：	杨俊
中文关键字：	大数据；中小型外贸公司；商业模式；管理模式
英文关键字：	Big Data; Small and Medium-sized Foreign Trade Companies; Business Model; Management Model
中文摘要：	不同的时代背景下，必然会产生不同的技术、产品、贸易、商业模式等。顺应时代背景，拥抱变化，勇于创新的企业，才能够占尽先机，把握市场机遇，促进企业的快速发展。大数据背景的到来，同样带给了中小型外贸公司挑战和机遇，这就要求中小型外贸公司必须加快商业模式的改进，提高产品和服务质量，加强公司管理和体系建设，紧跟B2B先进的贸易模式，利用大数据的优势，最终提升中小型外贸公司的生存和发展能力。 LW是一家以钢材为主要产品的外贸公司，产品相对传统，公司规模较小，面对大数据的时代背景、国际政治和经济背景、钢贸的行业背景以及LW公司的内外部环境，结合相应的管理知识和方法，力求寻找到一条更适合公司发展的商业模式。 本文通过相关理论的回顾，管理知识的应用，通过LW公司为例，从供应链管理、营销策略的改进、管理体系的改进，对公司的企业文化、战略、人才体系、组织能力、绩效、岗位等方面进行剖析，提出改进之后的方案。最终期望能达到，资源整合能力更强，企业文化和战略深入到每个员工的工作中，建立完善的人才体系和管理体系，运营良好，公司规模提高，效益更好。
英文摘要：	Different times background, there must be inevitably produce different technologies, products, trade, business model. Following the times background, embracing changes, taking courage to innovate the enterprise, then you can be able to take the lead, grasp the market opportunities and promote the rapid development of enterprises. The arrival of large data background, it also makes small and medium-sized foreign trade companies to face the challenges and opportunities, which requires small and medium-sized foreign trade companies must change the improvement of business models, improve product and service quality, strengthen the company management system, following advanced B2B trade form, and useing the advantage of data. Ultimately enhance the survival of small and medium-sized foreign trade companies and development capabilities. LW is a steel trading company, the main product is very tradational and the company is smaller. Faceing of large data background, international political and economic background, steel industry background and LW's internal and external environment, combined with the corresponding Management knowledge and methods, LW company strive to find a more suitable for the development of the business model. In this paper, through the review of relevant theories, the application of management knowledge, take LW company as an example, from the analysis of supply chain management, marketing strategy improvement, management system improvement, the company's corporate culture, strategy, HR system, organizational capacity, performance, proposed improvements after the program. The final hope to achieve, the ability to integrate resources stronger, corporate culture and strategy into the work of each employee, the establishment of a sound talent system and management system, good operation, the company size, better efficiency.
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