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| 论文编号： | 9839 | |
| 作者编号： | 2120142816 | |
| 上传时间： | 2017/12/14 11:56:46 | |
| 中文题目： | KJL网站商业模式分析 | |
| 英文题目： | Business Model Analysis of KJL Website | |
| 指导老师： | 徐海林 | |
| 中文关键字： | 家装；商业模式；BIM；虚拟现实；云计算 | |
| 英文关键字： | decoration; business model; BIM; VR; cloud computing | |
| 中文摘要： | 随着我国经济的快速发展和人民生活水平的逐渐提高，建筑装饰业迅速崛起，但与此同时，目前传统家装工程的运作流程和管理模式存在缺陷，使得家装行业本身的发展受到了很大限制。我国互联网和移动互联技术已普及应用，一些装饰公司借助互联网思维和互联网工具改造装修的方式和流程，优化并整合装修产业链。互联网装修具有透明化、去中间化、便捷化的特点，且性价比比传统装修要高。但互联网装修在我国仍然是新兴产业，需要进一步的完善和发展。本文通过PEST分析法对家装行业在我国的应用宏观环境进行了分析和描述，对家装企业发展现状和存在的问题进行了分析，对不同商业模式的互联网家装企业的优缺点进行了深入的分析，总结了目前家装行业存在的问题，例如管理流程混乱、消费者参与度低、互联网线上和线下脱节，没有彻底改变传统家装流程问题等。而KJL网站的商业模式则是基于BIM技术、虚拟现实（VR）技术和云计算技术创立的新型双边市场模型，在一定程度上改善和解决了以上家装行业的问题。 KJL网站以设计环节作为切入点进入互联网家装领域，提供基于互联网平台的3D在线云设计服务。本论文选取KJL网站的在线3D云设计平台为研究对象，应用SWOT分析法分析了该网站的内部优势和劣势及外部机会和威胁，并应用九宫格法分析了该网站的商业模式的各个要素，并总结了该网站的商业模式实施成效、存在的问题，并对这些问题提出了相应的应对策略，最后得出本文基于新技术可以创造新的商业模式的结论和下一步继续进行BIM技术、虚拟现实技术和云计算技术在家装领域的应用研究的展望。 | |
| 英文摘要： | With the rapid development of China's economy and the gradual improvement of people's living standards, the building decoration industry is rapidly rising, at the same time, the current residence renovation project operation process and management model is flawed, making the residence renovation industry itself has been greatly limited. China's Internet and mobile Internet technology has been popularized, some decorative companies with Internet thinking and Internet tools to transform the way and process of renovation, optimization and integration of the decoration industry chain. The internet decoration has the characteristics of transparency, non-medium, convenience, and the price / performance ratio is higher than the traditional decoration. But the internet decoration in China is still a new industry, needs further improvement and development. In this article, through PEST analysis, the application of domestic outfit industry in our country macro environment are analyzed and described, for enterprise development present situation and existing problems of domestic outfit is analyzed, the advantages and disadvantages of different business models of Internet home outfit enterprise carried on the thorough analysis, summarizes the problems existing in the decoration industry, such as the management process chaos, low consumer participation, the internet and offline disconnection, not completely change the traditional home improvement process problems and so on. The business model of KJL website is a new bilateral market model based on BIM technology, virtual reality ( VR ) technology and cloud computing technology, to some extent, improve and solve the problems of the home improvement industry. The KJL website takes the design link as the entry point to enter the internet home decoration field, and provides the 3d online cloud design service based on the internet platform. This paper chooses the online 3d cloud design platform of KJL website as the research object, uses the SWOT analysis method to analyze the internal strengths and weaknesses, external opportunities and threats, and uses the grid method to analyze the various elements of the website business model, summarizes the business model implementation effect, existing problems, and puts forward corresponding countermeasures. Finally, it comes to the conclusion that this paper based on new technology can create new business model conclusion and next step forward BIM technology, virtual reality technology and cloud computing technology in home improvement application research prospect. | |
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