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论文编号：	9811
作者编号：	2220140629
上传时间：	2017/12/12 11:25:50
中文题目：	深圳C金融教育培训公司发展战略研究
英文题目：	Research on the Development Strategy ofShenzhen C Financial Education and TrainingCompany
指导老师：	马连福
中文关键字：	在线培训；金融教育；教育培训；发展战略；战略规划
英文关键字：	Online training; Financial education; Education training; Developmentstrategy; Strategic planning
中文摘要：	受到全球金融危机影响，以及各地政府的大力扶持，金融教育培训行业在过去的三十年里取得迅速的发展，市场规模和产值持续增长。在金融教育培训发展前景向好的情况下，行业内的投资规模力度和竞争态势也逐渐加强。金融教育培训行业逐步出现分化，技术资源、市场资源、人力资源、资金资源等逐步向一些大型企业集中，给中小型企业造成了很大的威胁。对于中小型的金融教育培训机构，要取得生存和成长的机会，就必须结合企业自身的优势和资源条件，在战略上进行规划定位，在经营模式上进行创新。深圳C 金融教育培训公司是一家专门从事金融教育培训的企业，公司定位中高端市场，当前企业面临激烈的市场竞争和内部规范化建设的需求。在当前情况下，深圳C 金融教育培训公司要谋求更大的发展，就需要抓住当前的契机，加快发展战略布局。本文采用文献阅读法、工具分析法、案例研究法等多种方法，借助相关的企业管理工具，按照“战略环境分析——战略选择——战略实施”的逻辑思路，探索企业的发展战略模式。首先，对本文的选题背景、研究意义、研究方法和思路框架进行概述，并对有关战略管理、金融教育培训机构战略决策的相关文献进行综述。其次，分析深圳C 金融教育培训公司外部环境分析，借助PEST 工具等工具对金融教育培训行业的宏观环境、行业环境和竞争环境进行分析。然后，分析深圳C 金融教育培训公司内部环境分析，在对深圳C 金融教育培训公司的基本情况、发展历程、业务状况进行概述的基础上，对深圳C 金融教育培训公司的内部资源和能力条件进行分析。在此基础上，结合深圳C 金融教育培训公司的内外部环境等因素构建SWOT 矩阵，进行深圳C 金融教育培训公司发展战略选择，并从市场、人才、管理等风险管控角度提出措施保障。最后，对全文研究成果进行总结，指出论文的不足并提出相关建议。企业总处于一定的外部环境中，面对外部的行业趋势、市场环境和竞争态势，需要结合企业自身的资源优势和能力条件，做出做有利的发展战略规划，才能实现企业的可持续发展。深圳C 金融教育培训公司在经营成长的过程中，保持了稳步的增长势头，同时遇到了发展瓶颈和切实问题。本文将深圳C 金融教育培训公司发展战略作为主题，具有较强的理论意义，同时具有现实价值。
英文摘要：	Under the influence of the global financial crisis and the support of local governments, the financial education and training industry has made rapid progress in the past thirty years, and the market scale and output have continued to grow. With the development of financial education and training, the investment scale, intensity and competition situation in the industry are gradually strengthened. The financial education and training industry gradually diverged, and the technical resources, market resources, human resources, capital resources gradually concentrated to some large enterprises, which posed a great threat to small and medium-sized enterprises. For small and medium financial education and training institutions, to achieve the survival and growth opportunities, must be combined with their own advantages and resources, planning strategy, innovation in the business model. Shenzhen C financial education and training company is a company specializing in financial education and training, the company positioning high-end market, the current enterprises are facing fierce competition in the market and the need for internal standardization. In the current situation, Shenzhen C financial education and training company to seek greater development, we need to seize the current opportunity to accelerate the development of strategic layout. This paper adopts literature reading method, tool analysis method, case study method, with the help of related business management tools, in accordance with the "strategic environmental analysis -- the strategic choice of logical thinking strategy implementation", to explore the development strategy of enterprises. First of all, this paper summarizes the background, significance, methods and framework of the research, and reviews the related literature about strategic management and financial education training institutions. Secondly, the paper analyzes the external environment of Shenzhen C financial education and training company, and analyzes the macro environment, industry environment and competitive environment of the financial education and training industry with the aid of PEST tools. Then, the analysis of Shenzhen C financial education and training company internal Abstract III environment, this paper, in the basic situation of Shenzhen C financial education training company development, business conditions, financial education and training of Shenzhen C company's internal resources and capacity analysis. On this basis, combining the construction of internal and external environment of Shenzhen C financial education training company of the SWOT matrix, the development strategy of Shenzhen C financial education and training company, and put forward the measures to protect the market, from the angle of risk control, personnel management etc.. Finally, the paper summarizes the research results, points out the shortcomings of the paper and puts forward relevant suggestions. The enterprise always in the external environment, in the face of external industry trends, market environment and competitive situation, enterprises need to combine their own resources and ability condition, make development strategy planning favorable, in order to achieve the sustainable development of enterprises. Shenzhen C financial education and training company has maintained a steady growth momentum in the process of business growth, at the same time encountered the bottleneck of development and practical problems. This paper takes the development strategy of Shenzhen C financial education and training company as the theme, which has a strong theoretical significance, and has practical value.
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