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论文编号：	9709
作者编号：	2120152623
上传时间：	2017/12/8 23:04:52
中文题目：	互联网电视牌照商W公司的战略风险分析
英文题目：	The strategic risk analysis of OTT TV license operator W Company
指导老师：	林润辉
中文关键字：	互联网电视；战略管理；风险分析；W公司
英文关键字：	OTT TV; strategic management; risk analysis; W company
中文摘要：	随着近年来国家对于“提速降费”和“三网融合”等战略的推进，我国的宽带业务和视频业务进入了快速发展时期，互联网电视也从新兴产品进入了全面普及阶段，极大的丰富和改变了广大群众的客厅娱乐习惯和精神文明需求。而电视屏幕作为家庭娱乐的入口，其所受到的监管一向最为严格。为了使互联网电视市场规范、健康发展，国家广电总局自2010年开始对互联网电视终端采取了牌照报备制度，互联网电视牌照商应运而生。互联网电视牌照商主要负责互联网电视的集成播控和内容服务，以及对互联网电视终端和应用等进行报备、准入和监管。自互联网电视牌照下发至今，互联网电视市场的爆发式增长和不断趋紧的政策监管相伴始终，而各互联网电视牌照商也面临着增量不增收、地位边缘化和业务整改等风险。W公司成立于2012年，是第一批互联网电视牌照商之一，成立以来一直将互联网电视作为唯一的主营业务，W公司从互联网电视行业获得的收益和面临的冲击都最具行业代表性。本文将以W公司为例，探究该企业及互联网电视牌照商面临的战略风险。本文由引言、理论回顾、内外部环境分析、公司经营及战略分析、风险分析和结论六个章节构成。第一章和第二章作为本文的第一部分，交代了本文的写作背景，包括W公司的背景和所处的时代背景，之后收集和回顾了研究分析涉及的理论基础，对目前已有的这些理论的研究现状进行总结和发现不足，提出个人见解。第三章是对W公司的战略风险研究的铺垫，对W公司的内外部环境进行分析并通过SWOT工具进行表述。第四章承上启下根据前述的分析和公司目前的主营业务状况分析公司的经营状况和战略选择现状。第五章对W公司面临的可能会影响公司战略和发展的主要风险进行分析，并提出风险应对的措施。第六章是本文的结尾，即论文的结论和不足。本文从W公司这个典型的互联网电视牌照商的发展战略和风险管理角度的思考出发，对互联网电视、电信运营商及视频行业的前途和发展进行反思，在瞬息万变的“大视频”的浪潮中，各个角色都要面临发展和风险的考量，并做出相应的改变和应对，才能屹立于浪潮之巅。
英文摘要：	With the development of strategies such as " speed drop charges" and "triple play" in recent years, China's broadband business and video business has entered a period of rapid development. OTT TV has also entered a stage of popularization from emerging products, rich and changed the masses of the living room entertainment and the civilization’s spiritual needs. The TV screen as the entrance of home entertainment, its supervision has been the most stringent. In order to make the OTT TV market norms, healthy development, the State Administration of Radio Film and Television since 2010 has adopted a licensing system on the OTT TV terminal, OTT TV license operator came into being. OTT TV license operator is mainly responsible for OTT TV integrated broadcast control and content services, as well as OTT TV terminals and applications such as reporting, access and supervision. Since the OTT TV license operator issued so far, explosive growth and tightening of the policy supervision has always been accompanied the OTT TV market, OTT TV license operators are also faced with incremental market but decremental income, status marginalization and business rectification and other risks. W company was founded in 2012, is one of the first batch of OTT TV license operators. Since the establishment, OTT TV has been the only main business of W company, the benefits and impacts obtained from OTT TV industry of W company is most representatives. This article will take W company as an example to explore the strategic risk of the enterprise and OTT TV license operators. This paper consists of six chapters: introduction, theoretical review, internal and external environmental analysis, operation and strategy analysis, risk analysis and conclusion. The first chapter and the second chapter, as the first part of this article, explain the writing background of this article, including the background and the background of the company, and then collect and review the theoretical basis of the research and analysis. Theoretical research to summarize and find the status quo, put forward personal views. The third chapter is to made W company's strategic risk research bedding, the W company's internal and external environment analysis and expressed by SWOT tools. Chapter 4 analyzes the company's operating conditions and current strategic choices based on the above analysis and the company's current business status. Chapter 5 analyzes the main risks that W companies face, which may affect the company's strategy and development, and puts forward the measures to deal with risks. Chapter 6 is the end of this paper, that is, the conclusions and shortcomings of the paper. This article, from the W company this typical OTT TV license operator’s business development strategy and risk management, to issue the reflection of OTT TV license operators, telecom operators and video industry’s development and future. In the ever-changing "big video" wave, each role has to face with the development and risk considerations, and make the appropriate changes and response to stand in the top of the wave.
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