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论文编号：	9702
作者编号：	2120152964
上传时间：	2017/12/8 21:33:37
中文题目：	基于竞争情报财务分析法的企业竞争战略制定——以三一重工为例
英文题目：	Establishment of enterprise competitive strategy based on Competitive Intelligence financial analysis method——Take SANY as an example
指导老师：	王知津
中文关键字：	竞争情报；财务分析；竞争战略；三一重工
英文关键字：	competitive intelligence; financial analysis; competitive strategy, SANY
中文摘要：	在国家经济增长放缓、经济结构调整、节能环保刚性约束的背景下，企业间的竞争日益激烈，竞争情报的地位逐渐突出，但我国大多企业尚未建立起成熟的竞争情报系统。就竞争情报中的相关研究来说，已有一些较为成熟的竞争情报分析方法供企业选择。波特分析法、SWOT分析、定标比超等都是较为常见的竞争情报分析方法。财务分析法是竞争情报的重要分析方法之一，但目前相关的应用研究和使用较少。诸多情报学学者已将财务分析法作为竞争情报分析方法之一，并肯定了财务分析在企业竞争情报中的积极作用。本研究定位于基于竞争情报财务分析的企业竞争战略制定，以案例分析法、访谈法和比较分析法为研究方法。本文可分为理论阐释和实证分析两大部分。理论部分为基于竞争情报财务分析法的竞争战略制定理论体系，由竞争环境分析、财务分析、竞争战略制定组成。实证分析部分，以三一重工为主体企业，参照竞争情报财务分析法的实施步骤，首先搜集竞争环境方面的情报并分析、识别竞争对手，进而分析竞争对手及自身的财务信息，在前几步的基础上制定竞争战略。经分析，三一重工适合选择后向一体化战略、差异化战略、合作竞争战略。本研究的贡献主要在于丰富竞争情报方法，提供了财务分析应用至企业竞争情报实践的模板。虽然早先已有研究者将财务分析纳入竞争情报分析方法体系，但相关应用研究中有价值的较少。本研究不仅将财务分析辅助制定企业竞争战略，也在其中引入了波特竞争理论，将定性研究与定量研究相结合，提高了竞争战略的客观性和准确性。图16幅，表24个，参考文献118篇。
英文摘要：	With the slow growth of the national economy, economic restructuring and rigid constraints on energy saving and environmental protection, the competition among enterprises is becoming fiercer and the status of competitive intelligence becomes more prominent. However, most Chinese enterprises still have not yet established a mature competitive intelligence system. For the relevant research in competitive intelligence, there are some more mature competitive intelligence analysis methods for business choice. Porter analysis, SWOT analysis, calibration ratio super are all the more common methods of competitive intelligence analysis. The financial analysis method is one of the important analysis methods of competitive intelligence. However, there are few related applied research and applications at present. Many informatics scholars have regarded financial analysis as one of the methods of competitive intelligence analysis, and have affirmed the positive role of financial analysis in enterprise competitive intelligence. This research is focused on the formulation of competitive strategy of enterprises based on competitive intelligence financial analysis. Case study、interview method and comparative analysis are the research methods. This article can be divided into two parts: theoretical explanation and empirical analysis. The theoretical part is the theoretical system of competitive strategy based on Competitive Intelligence Financial Analysis, which is composed of competitive environment analysis, financial analysis and competitive strategy formulation. In the empirical analysis section, taking Sany as an example, according to the implementation steps of competitive intelligence financial analysis method, it first collects intelligence on competitive environment and analyzes, identifies competitors, and then analyzes competitors and their own financial information. Develop a competitive strategy based on the previous steps. After analysis, Sany Heavy Industry is suitable for the choice of backward integration strategy, differentiation strategy, co-opetition strategy. The main contribution of this study is to enrich competitive intelligence methods and provide a template for applying financial analysis to the practice of competitive intelligence in enterprises. Although some researchers have previously included financial analysis in the competitive intelligence analysis system, there is less value in related application research. This study not only assists the financial analysis in formulating the enterprise competitive strategy, but also introduces the Porter competition theory into it, combines qualitative research with quantitative research, and improves the objectivity and accuracy of competitive strategy. Figure 16, Table 24, 118 references.
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