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论文编号：	9698
作者编号：	2120152578
上传时间：	2017/12/8 20:48:17
中文题目：	HE公司技术标准化战略研究
英文题目：	Research on Technology Standardization Strategies of HE Corporation
指导老师：	柳茂平
中文关键字：	家电; 技术标准化; 战略定位; 标准生态圈
英文关键字：	Household appliance; Technical standardization; Strategy positioning; ecosphere of standards
中文摘要：	随着经济全球化的不断拓展，国际贸易市场上的竞争已渗入到技术、政策等多个方面，随着技术壁垒（体现形式为技术标准）的越演愈烈，技术限制、标准约束等手段正逐步替代了传统的关税贸易壁垒。标准化的迅速发展对国际贸易、经济产生了广泛而深刻的影响。尤其是我国成为家电出口大国，所面对的技术壁垒环境更加严峻。HE公司作为推行全球化战略的企业，除了面对同行产品竞争，还面临各国技术壁垒加剧的风险。 本文对HE公司的标准化战略的发展历程进行分析。经过了四个阶段的发展延伸，以及支撑互联网经济下公司的战略转型，推出了现阶段的标准化战略定位及目标。并通过对现阶段所处的外部环境和公司内部环境的深入分析，明确了公司面临的机会、威胁以及公司发展的优势和劣势，为当前战略目标的有效性提供支持；同时，根据不同标准属性，制定相应的标准策略；最后，根据标准的网络外部特性，构建了支撑战略的标准“生态圈”。本文旨在通过系统的战略研究过程为HE公司技术标准化制定最优的竞争战略并借此建立竞争优势，应对日益复杂及技术竞争加剧的环境挑战。 本文运用了资源论、抢先标准化等理论知识，结合企业实践调研进行分析和研究，对标准化战略的发展阶段、发展目标、整体布局以及标准的竞争、标准生态圈的构建和运营进行了系统的分析研究，希望能对HE公司标准化管理层的战略决策起到积极的参考和验证作用。在制造业全球化发展不断增强的趋势下，家电制造业及其产业链企业数量众多，规模巨大，期望本文能对家电行业及其整条产业链亦起到一定的参考作用。
英文摘要：	With the development of economic globalization, many aspects such technology and policy have been involved into the competition in the international market. As technical barriers (embodied in the form of technical standards) are becoming much sterner, technical restriction and standard constraint have gradually substituted for traditional tariff trade barriers. Rapid standardization development has brought out widespread and profound influence. And the influence is much more serious to China, a big export country of household appliance. As an entity promoting global strategy, HE corporation will face not only the competition from same industry but also the risk of increasing technical barriers of other countries. In this thesis, analysis was made about the development of HE corporation standardization strategies. After four development phases, along with corporation strategy transformation under Internet era, current standardization strategy was put forward. This thesis analyzes external and internal environment of the company, and identifies the advantages, disadvantages, opportunities and threats, which provided support for strategy objects. Besides, standardization strategy was made according to different standards nature. At last, this thesis describes ecosphere of standardization based on network nature. This thesis aimed at constructing optimum standardization competitive strategy by systematically study on strategy, and formed competitive advantages, which can handle the comprehensive technical and environmental challenges. Based on the theoretical analysis of resource theory, preemptive standardization, this thesis has made systematic research along with practical investigation on standardization strategy phases, goals, portfolio layout, standardization competition, construction and operation of ecosphere of standards, aiming at affecting HE corporation standardization management staff about strategy decisions. As manufacturing industry is becoming more and more important globally, and more and more enterprises are involved into household appliance manufacturing industrial chain, this thesis also has positive influence on the whole household appliance industry.
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