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论文编号：	9680
作者编号：	2120152565
上传时间：	2017/12/8 16:12:11
中文题目：	基于区块链技术的线上社交平台项目创新模式研究
英文题目：	Research on Innovation Model of The Online Social Platform Based on Block Chain Technology
指导老师：	张玉利
中文关键字：	区块链；社交平台；创新管理模式
英文关键字：	Block Chains; Social Platforms; Innovative Management Model
中文摘要：	当前，在大数据、云计算、物联网、人工智能等新技术高速发展的数字时代，人际交流的成本在不断下降，速度在不断提升。但随着科技推动着社交网络的迭代进化，信用成本成了交流成本最大的一环。基于信用而存在的第三方机构的运营成本已经大到无法忽视，传统的中介节点导致的信息不对称和安全风险让与信用相关的互联网技术需求空前高涨。 区块链技术是一种去中心化、去信任的集体维护数据库技术。特有的时间戳功能保证了区块内容不可篡改的真实性，分布式的架构节省了大量中心化的数据资源，基于密码学的共识原则提供了信息安全的保障。这项底层技术创造了一种信任机制，可以让弱关系的用户之间产生互信，没有障碍的实现合作与价值交换，降低由第三方中介机构产生的巨大中间成本，真正从网络的信息互联发展成为价值互联。 D公司的线上社交平台项目是面向MBA同学的高聚焦社交类创业项目，旨在建立线上MBA 部落共享商圈，服务于线下，并在未来一定时间内实现MBA 部落的线上模式跨越式发展，形成覆盖全球的MBA 资源共享社区。 鉴于人群身份认证依赖第三方或者线下二次认证成本过高，共享资源过程的信任模式需要改进。此项目通过引入区块链技术，在身份验证、信息共享以及透明商务等多个方面优化管理流程。由一项互联网技术创建新的信任规则，衍生出线上平台的创新管理模式。 本文就区块链技术应用在此创业项目中的技术可行性和创新管理模式进行了分析研究，希望可以给项目后续推进提供理论支持，也希望能给相关领域的其他研究带来一点帮助。
英文摘要：	In the present digital era of large-scale data, cloud computing, IOT, AI and other new technologies, the cost of interpersonal communication is declining and the speed is increasing. But as the technology drives the evolution of social networks, social credit has become the biggest part of the communication cost. The operating costs of third-party organizations based on credit are already too large to ignore. The credit-related Internet technology is unprecedented in demand because of the information asymmetry and security risks caused by the traditional mediating nodes. Block chain technology is a decentralized, trust-based collective maintenance database technology. The unique timestamp feature ensures the authenticity of the block contents. The distributed architecture saves centralized data resources. The consensus principle of cryptography provides information security. This technology creates a trust mechanism among users with weak relationships to cooperation and exchange value, reduces the significant intermediate costs generated, and the Internet of information is also possible to change to the Internet of value. The online social network project of the D Corp is a high-focus social business project for MBA students. It will create an online MBA community to share the business resources and serve offline also. It’s ready for the development of the MBA tribe online and a global MBA resource sharing community in the future. The identity authentication depends on the third party costs too much. The trust mechanism of the resource-sharing process also needs to be improved. By the block chain technology, the management process of authentication, information sharing and transparent business is about to be optimized. The Internet technology will create new rules of trust and the innovative management model for the online platform. This article analyzes the technical feasibility and innovation management model of block chain technology in this project, hoping to provide theoretical support for the follow-up development, and bring some help to the other research in related fields.
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