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论文编号：	9612
作者编号：	2120152881
上传时间：	2017/12/7 20:50:50
中文题目：	中远散运船舶文化建设路径研究——基于新盛海轮的经验
英文题目：	Research on the route of COSCO BULK ship culture construction —Based on the experience of XINSHENGHAI
指导老师：	王学秀
中文关键字：	船舶文化建设；新盛海；文化落地
英文关键字：	Ship culture construction; Xin Sheng Hai; cultural landing
中文摘要：	二十一世纪是海洋的世纪，航运产业对于一个国家的竞争力具有举足轻重的地位，而远洋船员更是航运业中非常重要的战略资源。如何快速有效地打造高素质、高水平的船员队伍，从而使航运企业高效运转、优质营运，创造出更多的效益效应，一直以来是各大远洋航运企业不断探索的核心课题。特别是近年来，世界经济低位徘徊，全球市场持续低迷，古老的航运业举步维艰。如何保证船舶安全运营，如何最大限度地调动激发船员们的工作能动性、创造性，如何推动船舶建设不断向前发展，更显得尤为迫切和重要。这个过程中，船舶文化建设是一个很好的抓手和载体。远洋船员以船舶为生产单位，具有高度的流动性、航线不确定性、高风险、海上生活单调枯燥、职业认可度低等多种不利因素。如何克服这些不利因素，通过文化的力量凝聚人心、推动工作、保障安全、创造效益，中远散运公司进行了有益的探索和实践。特别是2012年以来，该公司在船舶文化建设方面，从普及认知、典型示范、清晰路径和考核指导等方面，不断创新，努力以文化凝聚精神、以文化变革管理、以文化真正创造了价值。本文重点运用文献研究法、访谈法以及案例分析法等主要研究方法，通过对国内外相关理论深入学习，收集航运业涉及船舶文化建设各个层面人员的意见建议，对中远散运公司船舶文化建设进行了复盘总结，认真分析其船舶文化建设的特点，同时，对如何进行船舶文化建设提出自己的思考和建议。期望能够解决文化建设虚化、没抓手、落地难、实效差等具体实践中存在的共性难题，对航运企业文化建设提供一定的借鉴意义和价值。
英文摘要：	Twenty-first Century is the century of ocean. Shipping industry plays an important role in the competitiveness of a country. Ocean crew is a very important strategic resource in shipping industry. How to quickly and efficiently create high-quality, high level of crew, so that the efficient operation of shipping enterprises and high quality operation, create benefit effect more, has always been the core issue in major shipping enterprises to continue to explore. Especially in recent years, the world economic downturn, the global market continues to slump, the old shipping industry is difficult. How to ensure the safe operation of ships, how to motivate and motivate the crew's initiative and creativity, and how to promote the continuous development of ship construction, is even more urgent and important. In this process, the construction of ship culture is a good starting point and carrier. Ocean crew, with shipbuilding as a production unit, has many disadvantages, such as high mobility, uncertainty in routes, high risk, monotonous life at sea, low professional recognition and so on. How to overcome these negative factors, through the power of culture to unite people's minds, promote work, ensure safety and create benefits, COSCO BULK CARRIER CO.,LTD. has carried out useful exploration and practice. Especially since 2012, the company in the cultural construction, from the universal cognition, typical model, clear path and evaluation guidance, continuous innovation, strive to culture spirit, culture, cultural change management to create value. This paper mainly uses literature research method, interview method, and case analysis method as main research methods, in-depth study on the theory at home and abroad, to collect the shipping industry to ship the cultural construction at all levels of personnel opinions and suggestions on the ship culture construction of COSCO BULK CARRIER CO.,LTD. review summary, careful analysis of the ship culture the characteristics, at the same time, how to put forward some thinking and suggestions of ship culture construction. Expect to solve the common problems existing in the concrete practice of virtual construction of cultural construction, no starting point, difficult landing, poor effectiveness, and so on, so as to provide some reference and value for the construction of shipping enterprise culture.
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