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论文编号：	9470
作者编号：	2120152878
上传时间：	2017/12/6 11:36:03
中文题目：	BL公司校园招聘管理优化研究
英文题目：	Optimization research for campus recruitment management system of BL company
指导老师：	崔勋
中文关键字：	会展行业；校园招聘；优化措施
英文关键字：	exhibition industry; campus recruitment; optimization measures
中文摘要：	随着近年来我国国内经济体制改革和产业结构调整，第三产业在国民经济增长过程中的作用越来越明显，政府对第三产业发展的扶持力度逐年加大。会展（MICE）行业属于第三产业中新兴发展起来的朝阳产业，在未来拥有广阔的市场前景。BL公司作为国内最早脱离旅行社行业进入会展（MICE）行业发展的整合营销企业，经过十多年的生存发展期和业务高速增长期，业已形成稳定的团队和独特的商业经营模式，成为国内整合营销行业的领军企业。其主营业务内容包括：国内国际会议管理、奖励旅游、公关传播、活动管理、精准广告、目的地营销、体育营销、博览会运营、展览展示等多种服务。经营区域涵盖北京、天津、上海、广州、深圳、南京、成都等国内主要城市，拥有员工人数近千人。 人力资源储备是构成一个企业核心竞争力的重要因素，而作为国内新兴行业的创业型企业，针对市场现有成熟型人才短缺的现实状况，BL公司制定了侧重于优秀应届生筛选及内部培养人才的人力资源战略，为企业提供优秀应届毕业生生源的校园招聘则成为BL公司人力资源招聘工作的重点内容之一。 本文主要从作者实际负责的人力资源工作角度出发，通过对公司目前的校园招聘流程、人才甄选体系以及近几年校园招聘入离职情况的分析，得出企业校园招聘管理中主要存在以下几方面的问题：缺乏清晰的校园招聘岗位要求、科学的应届生甄选标准和人才评测方法以及有效的招聘效果评估。然后结合在校所学的一系列人力资源的相关理论，针对前文中提出的校园招聘管理中存在的问题给予改善方案，即：明确校园招聘岗位的定位和要求、建立校园招聘岗胜任力素质模型、选择科学的人才评测方法、完善校园招聘效果评估方法。同时，从企业文化角度、资源角度和制度角度为改善方案提供保障措施。 本文旨在通过对BL公司校园招聘管理的优化进行相应的研究探讨，在提升公司校园招聘管理工作效率和招聘质量的同时，希望能对同行业人力资源管理提升改进具有一定的现实借鉴意义。
英文摘要：	With the reform of domestic economy and industrial structure in recent years, the role of tertiary industry in the process of national economic growth has become more and more obvious, and the Government has increased its support to the development of tertiary industries. Exhibition (MICE) industry belongs to the third industry in the emerging development of Sunrise Industries, in the future has a broad market prospects. BL Company as the earliest departure from the travel agency industry into the exhibition (MICE) industry development of integrated marketing enterprises, after more than 10 years of survival and development period and the rapid growth of business, has formed a stable team and unique business model, as the domestic integrated marketing industry leader. Its main business content includes: Domestic and International Conference management, incentive tourism, public relations dissemination, activity management, precision advertising, destination marketing, sports marketing, exposition operation, exhibition display and other services. Operating areas covering Beijing, Tianjin, Shanghai, Guangzhou, Shenzhen, Nanjing, Chengdu and other major domestic cities, with the number of employees near thousands of people. Human Resource reserve is an important factor of the core competitiveness of an enterprise, and as an entrepreneurial enterprise in the domestic emerging industry, in view of the current situation of the shortage of mature talents in the market, BL has developed a human resource strategy focusing on the selection of outstanding fresh students and the internal training of talents. For enterprises to provide excellent fresh graduates of the campus recruitment is the BL company Human Resources recruitment work of one of the key content. This article mainly from the author's actual human resources work point of view, through the company's current campus recruitment process, talent selection system, as well as the campus recruitment in recent years to leave the analysis, that the main campus recruitment management has the following problems: lack of clear campus recruitment requirements, Scientific fresh selection criteria and talent evaluation methods and effective evaluation of recruitment effectiveness. And then combined with the theory of a series of human resources learned in school, aiming at the problems in the management of campus recruitment, the paper puts forward the improvement plan, namely: clarifying the position and requirement of campus recruiting post, establishing the competency model of campus recruiting post, selecting the scientific talent evaluation method and perfecting the evaluation method of campus recruitment effect. At the same time, from the perspective of corporate culture, resources and institutional perspective to improve the program to provide safeguards. The aim of this paper is to study the optimization of the management of the campus recruitment of BL, and to improve the efficiency and recruitment quality of the company's campus recruitment management, hoping to improve the management of human resources in the same industry has a certain practical significance.
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