联系我们

论文查询结果	返回搜索

论文编号：	9458
作者编号：	2220150550
上传时间：	2017/12/5 15:31:11
中文题目：	W文化传播公司禅武馆项目发展战略研究
英文题目：	Research on the Development Strategy of Zen Martial Arts Project of W Culture Communication Company
指导老师：	薛有志
中文关键字：	少林禅武；禅文化；健康管理；发展战略
英文关键字：	Shaolin Zen; Zen culture; health management; development strategy
中文摘要：	进入二十一世纪，社会发展节奏加快，人们在工作和生活中都承受着巨大的压力。无论是从身体上、还是精神上，人们都在遭受着“亚健康”的威胁，由此以健身、养生、降压为宗旨的经营项目应运而生。禅武馆项目正是以改善人们的健康状况为使命，在这种社会背景下兴起。当前国内禅武馆兴起时间较短，规模通常较小，课程类型相对单一，运营模式也尚不稳定，在经营上基本处于微利或亏损的状态。W文化传播公司禅武馆作为其中的代表之一，一方面具备资源整合的优势和良好的产业发展机遇，同时面临着激烈的市场竞争威胁。 本文运用文献研究、系统分析、案例分析的研究方法，以战略管理、营销管理和风险管理等学科为理论基础，以个案研究为核心出发点，开展对W文化传播公司禅武馆项目发展战略的研究。本文研究坚持从理论到实践的根本原则，遵循从提出问题到分析问题、最后解决问题的思路，注重各环节的逻辑关系。在研究成果上，充分考虑到外部环境和内部资源等变化因素，借助SWOT模型进行发展战略规划，并构建发展战略实施的支持体系。首先，本文对W文化传播公司禅武馆项目的外部环境要素进行分析，探讨项目发展存在的机会和威胁；其次，对W文化传播公司的内部资源要素进行分析，明确禅武馆项目的主要优势和劣势；再次，对劣势和危机等外部环境要素进行分析，在此基础上，构建企业战略环境分析矩阵，借助矩阵分析对案例公司在整体层次上做出战略选择；然后，本文从市场、人力和财务等职能层面，对公司总体发展战略进行具体细化；最后，从运营系统及风险两个方面，制定战略实施的措施保障。 本文将W文化传播公司禅武馆项目发展战略作为研究选题，具有积极的现实意义。通过本文的研究，为W文化传播公司禅武馆的发展战略规划及体系构建指出了清晰的目标和方向，为促进W文化传播公司禅武馆项目的发展提供了有力保障，同时对中国健康产业的发展及同行企业可以提供一定的参加借鉴。
英文摘要：	With the pace of the development of the whole society to speed up the pace of people's work pressure and pressure of life will be increased. Whether it is from the physical or mental, people are suffering from the threat of "sub health", which is the purpose of fitness, health, blood pressure for the purpose of the enterprise and the project came into being. Zen martial arts project is to improve people's health status for the mission, the rise in this social context. The Zen martial arts the rise time is short, generally smaller scale, type of course is relatively single, operating mode is still not stable, in the business in profit or loss in the state. W Culture Communication Co., Ltd. Zen martial arts as one of the representative, on the one hand with the resource integration advantages and good opportunities for industrial development, while facing the fierce market competition threat. In this thesis, the use of literature research, systems analysis, case analysis research methods, on strategic management, marketing management and risk management science as the theoretical basis, case study as the core starting point, to carry out the research on the development strategy of W Culture Communication Co., Ltd. Zen martial arts project. In this thesis, we study the basic principles from theory to practice, and follow the ideas from the question to the analysis and the final solution of the problem, and pay attention to the logical relationship of each link. In the research results, taking into account the external environment and internal resources and other factors, with the help of SWOT model for the development of strategic planning, and to build the development strategy of the implementation of the support system. First of all, this dissertation analyzes the external environment factors of W Zen Culture Communication Company martial arts project, project development to explore the opportunities and threats; secondly, the internal resources of W culture communication company to carry on the analysis, clear the main advantages and disadvantages of Zen martial arts projects; thirdly, analyzed, summarized and refined in internal and external environmental factors on the W Culture Communication Company Zen martial arts project, SWOT analysis of Zen martial arts project, and make strategic choices in the company's overall level; then, this article from the market, manpower and financial and other functional level, specific refinement of the company's overall development strategy; finally, from the two aspects of operating system and risk, making the implementation of the strategy measures. The W Zen Culture Communication Company martial arts project development strategy as the research topic, has the positive practical significance. Through the study of this thesis, w Culture Communication Co., Ltd. Zen martial arts development strategy planning and system and the author points out clear goals and direction, in order to promote the development of W Culture Communication Co., Ltd. Zen martial arts project provides a strong guarantee, and to the health of the industry and the development of peer companies can provide certain to learn.
查看全文：	预览  下载(下载需要进行登录)