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论文编号：	9453
作者编号：	2220150498
上传时间：	2017/12/5 12:40:50
中文题目：	医疗美容医院整形医生的流失风险及其规避——以A整形医院为例
英文题目：	Study on the Loss Risk and its avoidance of Plastic Surgery for Medical and Cosmetic Hospital
指导老师：	袁庆宏教授
中文关键字：	医美行业；美容整形；医生流失；风险；科学管理
英文关键字：	medical beauty industry; cosmetic surgery; doctors'''' loss; risk;scientific management
中文摘要：	经济社会的高速发展和人们生活水平的快速提高使人们开始有更多的资金和精力关注自身的生理及外貌，并通过手术来使得自身看起来更加完美。这种行为推动了我国医美行业的急速发展，但是在此过程中，一般的医美机构和规模较小的医美机构整形医生流失现象非常严重，出现了严重的“医生荒”，随着行业发展的持续升温，一些大型医疗结构也面临着医生流失的困境，这显然与社会发展不相符合。研究美容整形医院医生流失的情况和原因，不仅是科研的需要，更是医美机构快速健康发展的必经之路。 本研究选择A整形医院作为样本医院，对于该医院近几年离职的部分医生进行访谈，通过对访谈数据和资料的分析，发掘医生离职的影响因素，有针对性提出解决方案。通过访谈、调研和数据分析，本研究得出以下结论:首先，目前医美机构医生管理存在的问题表现为医生归属感不强，流动性大；医生间存在较强的不良竞争；医生职业生涯管理不够科学三个方面。其原因就在于医美机构管理不够规范；从业医师政策有待加强；医美机构整形医生管理科学性不足；行业间整形医生争夺激烈；整形医师市场缺口大；医美行业整形医生自身原因六个方面。其医生的流失会导致至少六方面后果：影响医美机构的行业声誉；不利于实现医美机构档案管理连续性；存在消费者满意度降低的风险；培养整形医生的高成本投入需要企业不断买单；客户资源流失的风险增加；影响医生自身的生涯发展规划。在以A整形医院为样本进行探索的过程中发现，A整形医院在目前的管理和发展中取得了不错的效果，其在美容整形行业中的发展较为明显，但是医生的工作压力非常的大，医院每年医生离职数量占整个医院员工的比例在近几年均在2%以上。导致该医院问题的原因可以从社会、机构组织管理、医生自身三方面把握，而A整形医院医生的离职问题，导致了较为严重的后果。基于这一研究成果，最后研究者对于A整形医院未来的发展，从社会、机构组织管理、医生自身三方面提出了意见和建议，有效推动了A整形医院整形医生管理科学化的进程。
英文摘要：	Rapid economic and social development, bringing people to improve the level of economic life people began to have more money to pay attention to their own physiology and appearance, and through surgery to make themselves look more perfect. These behaviors gave birth to and promote the development of China's medical beauty industry. However, in the rapid development of the medical and cosmetic industry in the process, the general medical beauty institutions and smaller cosmetic body plastic surgery loss is very serious, and there has been a serious "doctor shortage", with the industry continues to heat up, some large The medical structure is also faced with the plight of doctors. This is clearly inconsistent with the social development, that is, in the current study of cosmetic plastic hospital doctors and the reasons for the loss of not only the needs of scientific research, but also an important channel for the rapid development of beauty institutions. In this study, I selected A cosmetic plastic surgery hospital as a sample hospital。In order to understand the reasons for the doctor's resignation, the researcher interviewed some doctors who had left the hospital for several years. Through the analysis of the interview data and data, the author determined the influencing factors of the doctor's turnover and put forward the solution. Through the interview, research and data analysis, this study draws the following conclusions, first of all, the current medical beauty institutions doctor management problems that doctors do not have a strong sense of attribution, mobility; there is a strong competition between doctors; Not enough science three aspects. The reason is that the management of beauty institutions is not standardized; practitioners policy to be strengthened; beauty institutions, lack of scientific management of talent; industry competition between talent; plastic surgery market gap; cosmetic industry plastic surgery doctors six reasons. The loss of his doctor will lead to at least six consequences: affect the beauty industry reputation; is not conducive to the realization of beauty institutions file management continuity; there is the risk of reduced consumer satisfaction; training personnel to invest in high cost companies continue to pay; The risk of loss increases; affect the doctor's own career development plan. In the A cosmetic surgery hospital as a sample to explore the process found that A cosmetic plastic surgery hospital in the current management and development has achieved good results, its development in the cosmetic plastic industry is more obvious, but the doctor's work pressure is very Large, the work content is in a state of overload, in the separation of the situation analysis, the number of hospital doctors each year the proportion of the total number of hospital staff in recent years are more than 2%. The reasons for the hospital problems can be from the social, institutional organization and management, the doctor's own three aspects to grasp, and A cosmetic surgery hospital doctors left the problem, leading to more serious consequences, Based on the results of this research, the last researcher for the future development of A plastic surgery hospital, from the community, organization and management, the doctor's own three aspects of the views and suggestions, effectively promote the A cosmetic surgery hospital talent management scientific process.
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