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论文编号：	9448
作者编号：	2220150578
上传时间：	2017/12/5 10:28:37
中文题目：	艾丽曼科技有限公司转型成长策略研究
英文题目：	Research on the Transformation and Growth Strategy of Element Technology Co., Ltd
指导老师：	薛有志
中文关键字：	饲料添加剂；转型成长；升级
英文关键字：	feed additives; transformation and growth; promotion
中文摘要：	饲料添加剂行业竞争激烈，艾丽曼科技有限公司企业市场份额正逐渐被其他企业所侵蚀。尤其是近年来科技的发展也逐渐改变着市场准入门槛，这也为饲料添加剂行业提供了一个很好的发展机遇。一些具备技术优势的企业不断调整战略，通过自身强大的实力进军饲料添加剂行业，在这一时代背景下实现最大化收益，找出可长久发展的转型后发展策略。本文作者在公司任职多年，对于公司过去开展的一些业务以及所投资的项目都有较为全面的了解。能够理清公司面临的国内外是市场环境以及公司自身情况，所以本文将以艾丽曼科技有限公司当作研究主体，并以内外部环境为基础，为公司提出未来可行的公司转型成长策略，并以策略规划进行调整以提升公司核心竞争力，同时还期望公司在饲料添加剂行业依此策略执行并取得成功，并能够帮助行业的同类型企业发展。本文主要研究艾丽曼科技有限公司的转型成长策略，艾丽曼科技有限公司为饲料添加剂企业，通过分析研究价值链理论、生命周期理论和产业链理论为本文的研究提供战略转型的支撑。然后再分析艾丽曼科技有限公司的转型成长现状以及存在的问题分析，最终得出艾丽曼科技有限公司战略转型的实际运营情况支撑。然后结合价值链理论策划艾丽曼科技有限公司转型的实际操作路径及建设方案。为了保证新方案能够顺利实施，最后制定了战略转型实施措施。以期可以为公司在饲料添加剂行业依此策略执行并取得成功，并能够帮助行业的同类型企业发展。
英文摘要：	Feed additives industry competition, Element Technology Co., Ltd. corporate market share is gradually being eroded by other enterprises. Especially in recent years, the development of science and technology has gradually changed the market access threshold, which for the feed additive industry provides a very good development opportunities. Some companies with technological advantages continue to adjust the strategy, through its own strong strength into the feed additive industry, in the context of this era to achieve maximum returns, to identify long-term development after the transformation of the development strategy. The author of the company for many years in the company for the past to carry out some of the business and investment projects have a more comprehensive understanding. To clarify the company is facing the domestic and international market environment and the company's own situation, so this article will be Element Technology Co., Ltd. as the main body of research, and internal and external environment as the basis for the company to propose future viable corporate growth strategy, and to Strategic planning to enhance the company's core competitiveness, but also expect the company in the feed additive industry to implement this strategy and success, and can help the industry's same type of enterprise development. This thesis focuses on the transformation and growth strategy of Element Technology Co., Ltd., which is a feed additive enterprise. It provides the strategic transformation support for the research of this article through the analysis of value chain theory, life cycle theory and industry chain theory. And then analyze the transformation and development of Element Technology Co., Ltd. status and analysis of the problems, and ultimately come to Element Technology Co., Ltd. strategic transformation of the actual operation of support. And then combined with the theory of value chain planning Element Technology Co., Ltd. transformation of the actual operation of the path and construction program. In order to ensure the smooth implementation of the new program, the final formulation of the implementation of strategic transformation measures. With a view to the company in the feed additive industry to implement this strategy and success, and can help the industry's development of the same type of enterprise.
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