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论文编号：	9421
作者编号：	1120140802
上传时间：	2017/6/22 7:52:21
中文题目：	基于价值网络内部权力与关系的全球资源配置战略研究——以中国制造企业为例
英文题目：	Research on Global Resource Allocation Strategy Based on Power and Relationship within Value Networks——Taking Chinese Manufacturing Enterprises as Example
指导老师：	吴晓云
中文关键字：	价值网络；全球资源配置；权力；关系；市场绩效
英文关键字：	Value Network; Global Resource Allocation Strategy; Power; Relationship; Market Performance
中文摘要：	制造业依然是支撑国家经济发展、解决就业与民生的主要支柱。同时在虚拟经济繁荣之后业界也开始反思，重新把目光聚焦于实体经济的地位及其不可替代的作用。世界各国高度重视制造业并出现回流，中国制造业的发展对本国和其他国家都举足轻重。互联网给制造业带来了机会与挑战，使得制造业企业本身的战略与结构发生了变化。制造业企业本身的资源有限性与资源的稀缺性，以及基于自身优势与成本等因素的考量，在全球范围内寻找合作伙伴，从横向关系、纵向关系上与各类合作伙伴交织成共同创造价值的网络，既为拓展延伸资源，也为企业创造发展空间和更好地生存，同时为客户及利益相关方创造价值，价值网络对制造业的复苏与资源获取及配置有不可替代的作用。在价值网络内部，企业通过网络实现了全球范围内资源的有效获取，但是更为重要的是资源如何在全球范围内配置，以获得较好的绩效，这是需要思索的问题。另外，在既定的配置战略下，又有哪些因素对其有影响，以及如何影响，这也是本研究要解决的问题。从理论背景看，全球营销依然是指导企业跨国经营的有效理论，价值链配置在应用于网络分析的解释力欠缺，资源基础观欠缺对竞争与优势产生具体机理的讨论。结合现实背景与理论背景，本研究拟探索的研究问题包括：在价值网络内部，作为起重要战略支撑作用的全球资源配置战略有哪些类型？有哪些前置因素会对全球资源配置战略产生影响，以及对应影响的具体机制和路径是怎样的？全球资源配置战略通过什么途径和机制给企业带来市场绩效？在全球资源配置战略影响企业市场绩效的关系方面，是否存在其他因素对上述关系产生一定的影响？针对上述问题，本研究结合社会网络理论、资源依赖理论和资源基础观，以中国的制造业企业为研究对象，从价值网络的前置因素入手，聚焦于全球资源配置战略，探索价值网络内部权力与关系对全球资源配置战略的影响机制，并从企业市场绩效角度衡量资源配置的效果。进而本研究的主题为：通过资源的异同和集散，试图从本质上对全球营销资源配置的类型予以界定；综合价值网络内部权力与关系，并将其作为前置，解析两者对全球营销资源配置的作用机制；用企业市场绩效衡量全球营销资源配置效果；将国际化经验与合作稳定性作为约束资源配置战略影响企业市场绩效调节因素，考察两者的边界约束作用。围绕上述研究主题，本文开展了系统研究工作。第一部分，主要从研究背景、研究主题与意义、研究内容、创新点与研究方法展开分析。第二部分，对全球营销战略、价值链配置、价值网络与资源配置进行梳理，把握相关研究现状。同时就资源依赖理论、社会网络理论、资源基础理论进行阐述，作为后续研究模型构建和假设提出的理论基础。第三部分，结合文献回顾的理论基础，阐述了本研究的模型构建思路。并将前置因素分为权力和关系，权力包括结构权力和交易权力，关系包括制度关系和商业关系；全球资源配置战略分为资源集中、资源共享、资源协同三种类型；立足点为企业市场绩效；同时引入国际化经验和合作稳定性作为调节变量。接着论述权力、关系对资源配置战略的作用机制，资源配置战略对企业市场绩效的作用机制，以及两个调节变量的边界约束作用。第四部分，研究的实证设计。对研究的调研步骤和样本选择进行了说明；借鉴国内外有关学者的研究成果，对研究变量的测量进行了总结，并开发了初步量表，就该量表的信度和效度进行检验；接着对正式发放问卷和回收问卷的过程作了介绍，并就同源方法偏差控制作了解释；最后是把本研究用到的统计分析方法作了总结。第五部分，假设检验与讨论，就回收的有效问卷，用SPSS20.0和Lisrel8.7软件进行统计分析，涉及到样本的描述、相关系数、测量模型的检验、多元线性回归等，对假设提出部分的具体假设的数据支持情况作出检验。接着对假设检验的结果进行了讨论，重点对未得到数据支持的假设进一步探讨了原因。第六部分，对全文的内容作出总结，并给出本研究的理论贡献、管理建议、研究局限及未来研究展望。理论贡献从价值链配置的梳理、全球资源配置战略的类型及界定、资源配置战略的前置因素及企业市场绩效等之间的作用机制等方面总结；管理建议从网络的社会化属性、战略的权衡、战略匹配、关系搭建等方面总结；研究局限及未来研究展望围绕样本量、研究的行业和产业、网络边界确定等方面总结。研究发现价值网络内部权力、关系作为全球资源配置战略的前置影响因素，对三种资源配置战略产生积极影响，在一定程度上引导网络内部资源在全球范围的流动。企业市场绩效作为价值网络内部合作企业国际化经营的立足点，衡量全球资源配置战略的效果，也是作为调整战略实施的反馈抓手。国际化经验与合作稳定性作为边界约束，均调节全球资源配置战略与企业市场绩效之间的关系，但对于不同形式的资源配置战略有不同表现。本研究的理论贡献体现在对近些年的全球营销相关研究作了总结；同时重点对以往全球营销的资源配置即价值链配置从三个方面作了梳理。并从资源的同类与异类、资源的集中与分散两个维度，对价值网络的全球资源配置战略及其类型作了分类与界定。同时从权力与关系的视角，解析两者作为前置因素，对三种全球资源配置战略的作用机制，并从企业市场绩效角度衡量资源配置的效果。研究的实践意义体现在引导企业重视价值网络的内部社会属性，在实际运营与主动构建时关注网络内外部因素；提供给企业比较资源配置类型的参考；为企业匹配网络内部社会属性与资源配置战略提供依据，也为企业判断和构建网络边界提供尺度。
英文摘要：	Manufacturing is still the main pillar to support national economic development and help to solve employment and democracy. At the same time, people began to reflect on virtual economy, and re-focus on the status of the real economy and its irreplaceable role. Countries in the world attach great importance to manufacturing and return, meanwhile the development of China's manufacturing industry and other countries are important. Internet around the manufacturing industry has brought opportunities and challenges, making the manufacturing industry's own strategy and structure changed. The limited resources of the manufacturing industry itself and the scarcity of resources, as well as based on their own advantages and costs and other considerations, make enterprises search for partners around the globe, from the horizontal relationship and vertical relationship with all kinds of partners interwoven together to create value. For the network, it is important both for the expansion of resources, but also for enterprises to create space for development and better survival, as well as creating value for customers and stakeholders, the value of the network lies at recovery of manufacturing and resource acquisition and allocation because of its irreplaceable role. Within the value network, the enterprise through the network to achieve the effective access to resources around the world, but more importantly, how the resources in the global is deployed in order to obtain better performance, need to think about the problem. In addition, under the established configuration strategy, which factors have an impact on it, and how to influence. This study mainly want to solve the problem. From the theoretical background, global marketing is still an effective theory to guide the transnational operation of enterprises, and the value chain allocation in the application of network analysis lack of explanatory power, and resource-based view of the firm lack of explanation the specific mechanisms about the advantages of competition. Based on the realistic background and theoretical background, the research questions to be explored in this study include: What are the types of global resource allocation strategies that play a role in the value network as an important strategic support? What are the pre-factors that affect the global resource allocation strategy and what are the specific mechanisms and paths that affect the impact? What are the ways and mechanisms for global resource allocation strategies to bring market performance to the business? Are there any other factors that affect the relationship between the global resource allocation strategy and the performance of the firm's market performance? In view of the above problems, this study combines the social network theory, the resource dependence theory and the resource-based view, and takes the manufacturing enterprises of China as the research object, starting from the pre-factors of the value network, focusing on the global resource allocation strategy, exploring the internal power of the value network. And the relationship is between the global resource allocation strategy impact mechanism, and from the perspective of enterprise market performance measurement of resource allocation effect. The theme of this research is to define the types of global marketing resource allocation through the similarities and differences of resources, and to define the internal power and relationship of the network and to analyze it as a prerequisite to analyze the global marketing resources and the role of the allocation of the mechanism; with the enterprise market performance measurement of global marketing resources allocation effect; the international experience and cooperation stability as a constraint resource allocation strategy affect the enterprise market performance adjustment factors, examining the boundary constraints of the two. Around the above research issues and research topics, this paper carried out systematic research work. The first part mainly analyzes from the research background, the research theme and the significance, the research content, the innovation point and the research method. The second part sort out the global marketing strategy, value chain configuration, value network and resource allocation, grasping the relevant research status. At the same time, it discusses the theory of resource dependence, social network theory and resource-based theory as the theoretical basis for the construction and hypothesis of follow-up research model. The third part, combined with the theoretical basis of literature review, describes the model construction of this study. And the foothold is the enterprise market, and the resource allocation strategy is divided into three types: resource concentration, resource sharing and resource coordination. Performance, at the same time is the introduction of international experience and cooperation stability as a regulatory variable. Then it discusses the mechanism of power and relationship to resource allocation strategy, the mechanism of resource allocation strategy on enterprise market performance, and the boundary constraint of two adjustment variables. The fourth part is the empirical design of the study. This paper summarizes the research steps and sample selection of the research. Based on the research results of scholars at home and abroad, the measurement of the research variables is summarized and the initial scale is developed to test the reliability and validity of the scale. Then the process of issuing the questionnaire and collecting the questionnaire is introduced, and the interpretation of the homology method is explained. Finally, the statistical analysis method used in this study is summarized. The fifth part is hypothesis test and discussion, the effective questionnaire on the recovery, with SPSS20.0 and Lisrel8.7 software for statistical analysis, involving the description of the sample, the correlation coefficient, measurement model test, multiple linear regression, the hypothesis Some of the specific assumptions of the data support are tested. Then the results of the hypothesis test were discussed, and the reasons for the hypothesis of data support were further discussed. The sixth part summarizes the content of the whole thesis, and gives the theoretical contribution, management suggestion, research limitation and future research prospect of this research. The contribution of the theory is from the combing of the value chain configuration, the type and definition of the global resource allocation strategy, the pre-factors of the resource allocation strategy and the mechanism of the enterprise's market performance. The management suggestions are from the socialized attributes, trade-offs, strategic matching, relationship building and so on; research limitations and future research outlook around the sample size, research industry and industry, network boundary to determine and so on. The study finds that the internal power and relationship of the value network as a prerequisite influencing factor of the global resource allocation strategy have a positive effect on the three resource allocation strategies, and guide the flow of internal resources of the network to a certain extent. Enterprise market performance as a value network internal cooperation enterprises international business foothold, measure the effectiveness of global resource allocation strategy, but also as a strategy to adjust the implementation of the feedback. International experience and cooperation stability as a border constraint, both regulate the global resource allocation strategy and the relationship between the performance of the enterprise market, but for different forms of resource allocation strategy has different performance. The theoretical contribution of this research is to systematically summarize the development of global marketing, especially the related research in recent years. At the same time, it mainly combs the three aspects of resource allocation of global marketing. This paper classifies and defines the global resource allocation strategy and its types of value network from the similarity and heterogeneity of resources, the concentration and decentralization of resources. At the same time, from the perspective of power and relationship, the research analyzes the mechanism of the two global resource allocation strategies as a prerequisite factor, and measures the effect of resource allocation from the perspective of enterprise market performance. At the same time, the practical significance of the research is to guide the enterprise to pay attention to the internal attributes of the value network, to pay attention to the internal and external factors in the actual operation and the active construction; to provide the enterprise with the comparison of the resource allocation type; to match the internal attribute and resource allocation strategy. All provide the basis for the enterprise to determine and build the network boundary to provide the scale.
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