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论文编号：	94
作者编号：	2120052028
上传时间：	2007/6/21 22:03:56
中文题目：	我国建筑企业跨国经营战略分析
英文题目：	Strategy analysis of transnati
指导老师：	焦媛媛
中文关键字：	战略分析;价值链;业务流程优化;<
英文关键字：	Strategy analysis;Value chain;
中文摘要：	建筑行业是我国国际服务贸易行业中为数很少的具有比较优势的行业之一。但我国建筑企业普遍缺乏对国际建筑市场和企业自身的系统研究，缺乏前瞻性的战略分析，由此导致在战略选择上存在着随机性和盲目性，对自身优势的强调和劣势的规避显得不足。 论文的主要思路就是将我国建筑企业跨国经营纳入到战略管理和跨国经营理论框架之内，试图通过科学深入的战略分析解决我国建筑企业跨国经营中遇到的实际问题。运用比较成熟的战略分析工具和方法来分析我国建筑企业跨国经营的外部环境，从三个层次上构建建筑企业价值链，建立业务流程优化模型，从而找到内部条件与外部环境的契合点。在此基础上进行我国建筑企业跨国经营的战略选择研究。将理论与实践结合，运用理论指导实践。 首先，论文对跨国经营、战略管理、价值链等相关理论进行梳理和评述。其次，对我国建筑企业跨国经营的外部环境进行系统分析，将国际建筑市场分为六大区域市场，运用PEST分析方法分析其各自宏观环境，借用EFEM和CPM矩阵分析方法的思想进行总结。运用市场竞争结构五力模型分析国际建筑行业中各方主体的力量对比和相互作用，分析我国建筑企业跨国经营的主要竞争对手。再次，构建了建筑业价值链、建筑企业价值链和国际工程项目价值链，对建筑企业跨国经营进行价值链分析，建立业务流程优化模型来分析价值链上各个环节的价值密度，进行业务流程优化，从价值链整合的角度提倡总承包模式。在分析的基础上进行战略选择研究，分别从主体战略、区位战略、市场进入战略三个方面探讨了我国建筑企业跨国经营的战略选择。根据上述内容对案例公司进行战略分析。最后指出了论文的创新之处以及需要后续研究的一些内容。
英文摘要：	The good development tendency of international construction market carried on very good opportunity for our country construction enterprise to doing the transnational management and developing international project contract provision of service. Simultaneously the domestic construction market tends to be saturated, It appears the phenomenon which excessively competes, The nation put in practice the strategy of "goes out" positively, and the construct industry is one of the international service trade industry which have comparison superiority in our country. In this kind of situation, carrying on the strategic analysis to our country construction enterprise transnational management external environment becomes especially importantly, But our country construction enterprise generally lacks the research about construct enterprise transnational management, lacks the foresightedness strategic analysis, This causes the randomness and blindness in the strategic choice, and the construct enterprise can’t emphasis superiority and evade the insufficiency. The main content of thesis is that brings our country construction enterprise transnational management into line with the strategic management and theory frame, attempts to solve the actual problem in our country construction enterprise transnational management through the science thorough strategy analysis. Analyzing the external environment by using quite mature strategic analysis tool and the method, Constructs the construction enterprise value chain from three levels, establishes the service flow optimization model, trying to found combine spot between internal condition and the external environment, in this foundation carries on the strategic choice research. Combine the theory and management practice, utilization theory instruction practice. First, the thesis narrates the correlation theory about transnational management, strategic managing and value chain. in this process, pays more attention to the content which can unifies our country construction enterprise transnational management practice. Next, carries on the system analysis to the external environment in which our country construction enterprise transnational management, divides the international construction market into six wide ranges markets, analyzes each one macroscopic environment by using the PEST analysis method, borrows EFEM and the CPM matrix analysis method thought carries on the summary. Analyze main body power balance and mutually affects in international construction profession using the market competition structure five strength models, analyzes the main competitor that our country construction enterprise meets. Then, the thesis has constructed construct industry value chain, the construct enterprise value chain and the international engineering project value chain, carries on the value chain analysis to the construction enterprise transnational management, establishes the service flow optimization model to analyze each link value density on the value chain, carries on the total contract pattern on the research about value chain conformity. On the foundation of analysis, Conducts the strategic choice research, has discussed our country construction enterprise transnational management strategic choice separately from the main body strategy, the position strategy, the mode of entry choice strategy three aspects. Then, Carries on the Boston matrix analysis to the case company, carries on the strategic choice, apply service flow optimization model analysis case company's value chain. Finally the thesis had pointed out the innovation spot as well as some contents in the following research.
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