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论文编号：	9388
作者编号：	2120152458
上传时间：	2017/6/20 23:29:32
中文题目：	外部知识对产品创新绩效的影响 ——以产品设计创新为中介
英文题目：	The Effect of External Knowledge on Product Innovation Performance ——Taking Product Design Innovation as Mediating Variable
指导老师：	吴晓云
中文关键字：	外部技术知识；外部市场知识；产品设计创新； 产品创新绩效
英文关键字：	external technical knowledge; external market knowledge; product design innovation; product innovation performance
中文摘要：	信息技术的飞速发展和自由化贸易政策的持续推进加速了全球经济一体化进程， 市场环境变得日趋复杂和动荡， 企业间竞争也更加激烈， 企业须不断向市场推出新产品， 才可突破重重围堵。 产品创新可通过技术创新和设计创新两种方式实现，但现有企业对技术创新的关注有余，而对设计创新的关注不足。然而当今技术创新的难度和成本不断增加，导致不同企业生产的产品趋于同质化，此时，产品设计创新则是将企业从竞争趋同的困境中解救出来的最好办法， 产品设计 创新包括产品功能创新和产品形式创新两种方式。 因创新是知识密集型活动，成功的产品创新仅依靠企业内部知识是不够的，还需重视外部技术知识和外部市场知识的获取和学习。 现有关于外部知识对产品创新绩效影响的研究，大都忽视了不同创新方式的中介作用， 但产品创新的方式不只一种，不同类型的外部知识对不同的创新方式作用不同，继而对产品创新绩效的影响也不一样，所以有必要针对某一种具体创新类型的中介作用进行研究。 鉴于当今市场环境中设计创新的重要作用，本文 基于知识基础观和组织学习理论， 研究外部知识对产品创新绩效的影响，以产品设计创新为中介变量， 另外讨论了竞争强度对产品设计创新与绩效间关系的调节作用。 本文以高技术企业为实证样本，采用问卷的方式收集数据，运用SPSS21.0 和 Amos17.0 软件对数据进行统计分析。 本文研究发现：（ 1）外部技术知识和外部市场知识各自为产品创新绩效提供了两种不同资源并与之显著相关；（ 2） 产品设计创新的两种方式即产品形式创新和产品功能创新在其中发挥中介效应；（ 3）外部技术知识更有利于产品功能创新，因此，企业要想更快提高功能创新的能力，应注重外部技术知识的获取，注重与相关企业、大学和科研院所等开展合作；外部市场知识则更有利于产品形式创新，因此，企业应注重有关顾客、竞争对手、供应商等市场知识的获取和学习，并在新产品开发过程中，注重对产品形式和功能相互协调的配置。（ 4）竞争强度对产品功能创新与产品创新绩效间的关系、以及对产品形式创新与产品创新绩效间的关系都具有显著调节作用。 本文的理论贡献有两个方面：第一，探讨了外部技术知识和外部市场知识对产品设计创新的影响情况，促进了知识基础理论、组织学习理论与产品设计创新理论的融合；第二，探讨了产品设计创新的中介机理，深化了外部知识影响产品创新绩效的相关理论。实践贡献是为企业提高产品创新绩效提供了一种新视角，即产品设计创新，以及给出了实现产品设计创新的可行建议。
英文摘要：	The rapid development of information technology and the liberalization of trade policies have accelerated the process of integration of the global economy, leading to the increasingly complex and turbulent market environment, and the competition among enterprises has become more intense. In such a competitive market, companies must continuously introduce new products for breaking through the severe environment.There are two strategies to realize product innovation (that is, technology and design).The existing business focus on technological innovation, while paying little attention to design innovation. However, the difficulty and cost of technological innovation is increasing, which leads to the homogeneity of products produced by different enterprises. At this time, product design innovation is the best way to rescue enterprises from the plight of competitive homogeneity. Product design innovation includes two ways: product function innovation and product form innovation. Because innovation is a knowledge intensive activity, it is not enough for successful product innovation to rely solely on internal knowledge of the enterprise, and it is also necessary to pay attention to the acquisition and learning of external technical knowledge and external market knowledge. Most of the existing research only analyzes how the external knowledge affects the performance of the product innovation, while ignoring the intermediary role of different innovative ways. Different types of external knowledge have different effects on various ways of innovation, then the various ways of product innovation have different effects on product innovation performance. So it is necessary to study the mediating role of a particular type of innovation. Based on KBV and organization learning theory, this paper studies the effects of external knowledge on product innovation performance, taking product design innovation as the intermediary variable, and discusses the moderating effect of competition intensity on the relationship between product design innovation and performance. In this paper, high-tech enterprises are used as empirical samples, and data are collected by questionnaires. The data are analyzed by using SPSS21.0 and Amos17.0 software. This study finds that: (1) external technical knowledge and external market knowledge provide two different resources for the product innovation performance and are significantly correlated with it;(2)two ways of product design innovation (product form innovation and product function innovation) play a mediating role among them;(3)competition intensity has a significant moderating effect on the relationship between product function innovation and product innovation performance, as well as the relationship between product form innovation and product innovation performance. The theoretical contribution of this thesis has two aspects: First, the influence of external technical knowledge and external market knowledge on product design innovation was discussed, and the integration of knowledge basic theory, organizational learning theory and product design innovation theory were promoted;Secondly, the intermediary mechanism of product design innovation were explored,and the theory of external knowledge affecting product innovation performance were deepened. Practical contribution is to provide a new perspective for enterprises to improve their product innovation performance, namely, product design innovation, and feasible suggestions for realizing product design innovation.
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