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论文编号:9378 
作者编号:2120152496 
上传时间:2017/6/20 22:37:56 
中文题目:公司创业中的调整行为:内容、动因、特点、影响—一个跟踪性案例研究 
英文题目:The Content, Motivation, Feature and Influence of the Adjustment in Corpoarate Entrepreneurship—A Tracing Case Study 
指导老师:任兵 
中文关键字:调整行为; 合法性压力; 利益相关者; 公司创业预期; 跟踪性案例研究 
英文关键字:Adjustment ; Pressure of Legitimacy ; Stakeholders ; Corporate Entrepreneurship Expectation ; Tracing Case Study 
中文摘要: 自 Miller( 1983)年提出公司创业( Corporate Entrepreneurship)的概念以来,学术界先后在 20 世纪 80 年代中期和 20 世纪 90 年代末两次掀起公司创业的研究热潮。他们将公司创业视为企业激发创新、构筑长期竞争优势的主要手段。通过对公司创业的概念、层次、特征、绩效等内容进行研究,他们初步构建了公司创业的理论体系。 在管理学领域中,制度理论被广泛应用在组织与战略管理、创新与创业管理、国际企业管理等多个研究方向中。早期的制度理论强调制度环境的同构性压力对组织行为的影响。随着相关领域内学术研究的发展,学者们发现单纯强调制度的同构作用无法解释为什么在相同的制度压力下,组织间的行为、战略存在异质性。因此制度理论的研究者们从20世纪90年代开始愈发关注组织对于制度压力的反向作用和主动性行为。 在中国经济社会转型这一历史背景下,变动频繁的制度环境成为企业所必须面对的常态。因此制度理论已经成为解释企业行为与活动规律的重要理论工具。学者们尝试将制度理论的观点引入到对公司创业活动的探究中,从各自不同的视角探讨制度环境对公司创业活动的影响。 而笔者在调研过程中发现,调整是公司创业中的一项重要行动,始终贯穿着公司创业的全过程,是推动公司创业进程的关键。笔者还发现,调整行为与企业所面临的内外部制度环境存在密不可分的关系。但鲜有学者将研究聚焦于公司创业中的调整行为。因此笔者试图聚焦如下的一些研究问题:第一,公司创业中调整行为的具体内容是什么,都涉及哪些不同的层面;第二,公司创业中调整行为的动因是什么,制度压力在其中扮演了什么角色;第三,不同公司创业项目中的调整行为具有哪些不同的特点,而这又是由什么决定的;第四,不同特点的调整行为会带来怎样的影响。 为了回答以上研究问题的答案,本文采用跟踪性案例研究的方法,针对X集团旗下的两个公司创业项目进行比较研究。得到了如下四个方面的研究结论: 第一,公司创业中调整行为的内容涉及战略规划、组织人事、经营策略、运营安排四个层面,而且每次调整中常常会出现两个或两个以上层面的内容。第二,来自员工、高管、集团内部门、其它子公司等利益相关者的内部合法性压力和来自政府、顾客、同行等利益相关者的外部合法性压力都可能成为公司创业中调整行为的动因。从合法性压力的类型看,规制型压力、规范型压力、认知型压力、务实型压力出现在了公司创业过程之中。因此,公司创业中调整行为的意图是通过回应上述制度环境中利益相关者的诉求,实现公司创业行为的合法化。第三,公司创业中调整行为的特点包括调整的频繁性、调整的倾向性、调整的专断性。而制 度环境的特征、权力结构的不平等性、创业者个人经历都不同程度地影响了调整行为的特点。制度环境特征和创业者个人经历共同影响了调整频繁性的特征;制度环境特征和权力结构的不平等性共同影响了调整倾向性的特征;创业者个人经历和权力结构的不平等性共同影响了调整专断性的特征。第四,调整频繁性直接影响调整成本和知识积累,进而影响创业者对于公司创业项目的预期;调整倾向性直接影响务实合法性水平,进而影响创业者对于公司创业项目的预期;调整专断性直接影响认知合法性水平,进而影响创业者对公司创业项目的预期。本文的主要创新之处在于,对公司创业中调整行为、公司创业预期的聚焦以及对公司创业者与制度环境互动的刻画。 
英文摘要: Since Miller (1983) proposed the concept of Corporate Entrepreneurship. Academic circles in the mid 1980s and the end of the 1990s set off two research booms of it. They regarded the corporate entrepreneurship as the main method of inspiring innovation and building the long-term competitive advantage. By the research of the concept, levels, features, performances of the corporate entrepreneurship, They initially constructed the theory system of the corporate entrepreneurship. In the field of the management, the Institutional Theory is uesd by organizational and strategic management, innovation and entrepreneurship, management of international business. The inchoate institutional theory emphasized the influence of institutional environment on organizational behaviors. With the development of academic research in related fields, Scholars found that the institutional isomorphism can not explain why different organizational behaviors and strategies were heterogeneity in the same institutional pressure. So they paid more attention to the reverse effect and initiative behavior of organizations since the 1990s. In the background of China's economic and social transformation, the enterprise has to face frequent changes in the institutional environment normally. Therefore, Institutional Theory has become an important theoretical tool to explain the law of enterprise behaviors and activities. The scholars tried to introduce the Institutional Theory into the research of corporate entrepreneurship, and explored the influence of institutional environment on entrepreneurial activities from different perspectives. From the investigation, the author found that the adjustment was an important action in the corporate entrepreneurship throughout the entire process of Corporate Entrepreneurship. It was the key to promote the company's entrepreneurial process, closely related to the internal and external institutional environment. However, few scholars focus on the adjustment behaviors in corporate entrepreneurship. Therefore, the author tries to focus on the following research questions: Firstly, what is the content of the adjustment in corporate entrepreneurship and which levels are involved. Secondly, what are the motivations of the adjustment in corporate entrepreneurship. What is the role of institutional pressure? Thirdly, what are the features of the adjustment in corporate entrepreneurship and what factors could decide the features. Fourthly, the features could cause what results. In order to answer the above questions, the author uses the tracing case study method to comparatively study the process of the two entrepreneurship projects in the X group and gets the conclusions from the four perspectives: Firstly, the content of the adjustment in the corporate entrepreneurship involves strategic planning, organizational personnel, business strategy, operational arrangements. Moreover, two or more levels of content are often present in each adjustment. Secondly, the pressure from employees, executives and other subsidiaries within the group, other stakeholders of the internal system and the pressure from the government, customers, peers, other stakeholders external institutional pressures are likely to become the motivations of adjustment in the corporate entrepreneurship. From the perspective of the type of the legitimacy pressure, the regulatory pressure, the normative pressure, the cognitive pressure and the pragmatic pressure appear in the process of the corporate entrepreneurship. Therefore, the intention of the adjustment is responding to the demands of stakeholders in the institutional environment and achieve legalization of corporate entrepreneurship. Thirdly, the features of corporate entrepreneurship include frequent, tendency, arbitrary. The characteristics of the institutional environment, the inequality of the power structure and the personal experience of the entrepreneurs affect the features of the adjustment behavior. The characteristics of institutional environment and entrepreneur's personal experience affect the characteristics of frequent. The characteristics of the institutional environment and the inequality of the power structure affect the characteristics of the tendency. Entrepreneur's personal experience and the inequality of the power structure affect the characteristics of arbitrary. Fourthly, the frequency directly affects the adjustment cost and knowledge accumulation, and then affect the entrepreneur's future expectations for the corporate entrepreneurship projects. Tendency directly affects the level of pragmatic legitimacy, and then affect the entrepreneur's future expectations for the corporate entrepreneurship projects. Arbitrariness directly affects the level of the cognitive legitimacy, and then affect the entrepreneur's future expectations for the corporate entrepreneurship projects. The innovation points include the focusing on adjustment and the expectation of corporate entrepreneurship, as well as the description of the interaction between the entrepreneur and the institutional environment. 
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