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论文编号：	9352
作者编号：	2120152497
上传时间：	2017/6/20 16:55:50
中文题目：	照镜子对个体动机的影响研究 ——基于自我决定和自我效能理论
英文题目：	Research on the Effect of Looking into The Mirror on Individual Motivation -- Based on Self-determination Theory And Self-efficacy Theory
指导老师：	杜建刚
中文关键字：	照镜子；自我效能；控制动机
英文关键字：	looking into the mirror; self-determination theory; self-efficacy
中文摘要：	生活中许多场景都会有镜子的出现：洗手间、试衣间、理发店、汽车后视镜等，在日常生活中，镜子最多被用来帮助人们整理仪容，给人们一个看到自己当时状态的渠道，让人们直观地看到自己的外貌形态，此时，人们看到自己的视角和他人看到自己的视角是一致的，换言之，照镜子的时候，人们看到了“他人眼中的自己”。这种“他人眼中自我”的提示会提高个体的自我意识，使得个体相应更多地考虑自己在他人眼中的形象，自己的行为在他人眼中的看法，从而使得个体的行为更多地体现为自我决定理论中的控制动机。此效应对低自我效能的个体会更为明显，对高自我效能的个体会相对较弱，自我效能感在其中起到调节作用。 本文基于自我决定理论和自我效能感等相关理论，对照镜子对个体控制动机的影响进行了研究，证明照镜子会激发个体更高的控制动机，自我效能感在其中起调节作用。本研究主要通过实验法进行研究，通过两个实验分别证明了：（1）照镜子比不照镜子能够激发个体更多的控制动机；（2）自我效能感在其中起调节作用，针对低自我效能的个体，照镜子比不照镜子能够激发更多的控制动机，针对高自我效能的个体，对个体控制动机的影响不明显，在购物情境中体现为，低自我效能的个体，照镜子比不照镜子能激发更高的控制动机，进而对内在性能低且LOGO较大的产品表现出更高的购买意愿，而高自我效能的个体，照镜子与不照镜子相比，对内在性能低且LOGO较大的产品的购买意愿相差不明显。
英文摘要：	We can see mirror in many scenarios in life: in the bathroom, in the fitting room, in barber shop, car rearview mirror, etc., in daily life, the mirror is mostly used to help people to arrange appearance, it gives people a way to see their state at the time and let people see their appearance intuitively. At this point, the perspective a person sees his/her own is consistent to others’ view, in other words, looked in the mirror, people see “himself/herself in others’ eyes”. This kind of "self in others’ eyes" will increase person’s self-consciousness and then make the individual consider more to their look in the eyes of others and their behavior in the eyes of others, so that the behavior of the person is more embodied in controlled motivation as the self-determination theory said. The effect for the individuals with low self-efficacy is more apparent, for the individuals with high self-efficacy are relatively weaker, which self-efficacy plays a moderator’s role in it. Based on self-determination theory and self-efficacy theory, this thesis explored the effect of looking in the mirror to person’s controlled motivation. Looked in the mirror will induce higher controlled motivation, while self-efficacy moderates the effect. This research use two experiments proved that: (1) Looking in the mirror will induce higher controlled motivation than not looking; (2) self-efficacy moderates this effect, in circumstances of shopping, for people with lower self-efficacy, after looking into the mirror they will have a higher evaluation and purchase intention of higher function but bigger LOGO products, but for people with higher self-efficacy, they will not exhibited this pattern.
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