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| 论文编号： | 9303 | |
| 作者编号： | 2120152450 | |
| 上传时间： | 2017/6/19 21:12:57 | |
| 中文题目： | 企业创新文化对研发投入的影响研究 | |
| 英文题目： | Research on the Impact of Innovative Corporate Culture on R&D Investment | |
| 指导老师： | 李姝 | |
| 中文关键字： | 创新文化；研发投入；行业竞争 | |
| 英文关键字： | Innovative Culture; R&D Investment; Industry Competition | |
| 中文摘要： | 随着科技的快速发展和经济全球化趋势的加剧，企业间的竞争越趋激烈，竞争重心也逐渐转移到技术创新的竞争。技术创新不仅是企业核心竞争力的主要源泉，还是国家综合国力的重要表现形式，因此越来越得到企业和国家的重视。而提升企业创新竞争力的重要前提就是投入资本、人力等要素开展研究开发（R&D）活动，因此探究影响研发投入的因素很有必要。依据企业文化影响企业行为的观点，本文着力于企业创新文化对研发投入的影响研究。 基于上述背景，本文立足企业文化相关理论和首因效应理论，分析了创新文化及其程度对研发投入的影响，并进一步分析了行业竞争程度对该影响的调节作用。在实证检验的部分，本文选取2011-2015年沪深两市A股制造业公司为样本，以研发强度作为被解释变量，以运用文本分析法度量的创新文化虚拟变量为解释变量，以企业规模、资产负债率、企业年龄等为控制变量，考察企业创新文化与研发投入的关系。研究发现，创新文化对企业研发投入有显著地促进作用，而且“创新”程度较高的企业文化对研发投入的促进作用更强。本文进一步引入行业竞争程度为调节变量，考察行业竞争程度对创新文化与研发投入关系的调节作用。研究发现，行业竞争增强了企业创新文化驱动研发投入的作用。 最后，根据本文的研究结论，建议企业在经营管理过程中应充分重视创新文化对企业研发与创新的作用，将其作为企业文化中最为重要的价值观进行落实；尤其在目前经济发展趋缓和企业间竞争日趋激烈的格局下，处于激烈竞争中的企业应更加重视创新文化对创新行为的促进作用，从而有利于取得技术创新成果，进而在高强度的行业竞争中更好地生存和发展。 | |
| 英文摘要： | With the rapid development of modern technology and the trend of economic globalization, the competition among companies is more fierce than ever before, and gradually transferred to the competition of technological innovation. Technological innovation is not only the main source of the core competitiveness of enterprises, but also an important manifestation of the comprehensive national strength. As R&D activities is an important prerequisite to enhance the innovation ability enterprises, so it is necessary to explore the influencing factors of R&D investment. Further, according to the influence of corporate culture on corporate behavior, this paper focuses on the impact of innovative culture on R&D investment. Based on the theory of corporate culture and primacy effect, analyzes the impact of different levels of innovative culture on R&D investment and the moderating effect of industry competition on the impact. In the empirical part, this paper uses the samples of listed manufacturing companies in China’s stock market in 2011-2015. This paper takes the R&D intensity as the explained variable and uses the dummy variable of innovative culture as the explanatory variable. Control variables includes enterprise scale, asset-liability ratio, enterprise age, etc. The study found that innovative culture can effectively improve the level of R&D investment, and a higher degree of innovative culture can promote a company’s R&D investment more significantly. This paper further introduces the competition of the industry as the moderating variable and found that industry competition enhances the impact of innovative corporate on R&D investment. Finally, according to the conclusions of this study, we suggest that enterprises should pay full attention to the role of innovative culture on enterprise innovation , and consider it as the most important values in the corporate culture. Especially, in the current pattern of economic slowdown and increasing market competition, enterprises should pay more attention to the promotion of innovative culture on technological innovation, so as to better survive and develop in the fierce competition. | |
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