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论文编号：	9280
作者编号：	2120152418
上传时间：	2017/6/19 18:09:15
中文题目：	零售商主导型生鲜供应链质量保障机制研究
英文题目：	Research on Retailer-Leading Fresh Food Supply Chain Quality Guarantee Mechanism
指导老师：	石鉴
中文关键字：	零售商主导，生鲜供应链，质量保障机制，生鲜质量
英文关键字：	Retailer-leading, fresh food Supply Chain, Quality guarantee mechanism, the fresh quality
中文摘要：	生鲜作为消费者日常生活的必需品，目前我国生鲜质量安全事故频发，生鲜质量问题备受关注，生鲜从生产到消费者手中涉及供应链条上的众多环节，因此本文基于供应链的视角，以零售商主导型生鲜供应链作为研究对象，研究生鲜质量保障机制。回顾相关研究，主要集中于识别生鲜质量问题产生的原因及影响因素，可追溯机制的建立等方面。但是基于供应链的研究，建立起一种质量控制的模式和机制，防范生鲜质量问题的产生的研究还是比较缺乏的。本文主要针对技术设备限制、信息不对称、利益分配不合理、供应链过长且不稳定等质量问题成因，基于主体关系的分析构建了质量保障运作模式，并进一步通过数学建模的方法进行了零售商主导型生鲜供应链质量保障机制的研究。首先在合作伙伴的选择上对于原则和方法进行了分析并构建了各个主体的选择评价指标体系；其次分析了基于交易成本理论的垂直协作方式，生鲜供应链通过紧密的垂直协作机制可以实现利益相关和品牌共享，使得各个主体积极的保障生鲜质量。针对信息不对称的问题，设计了零售商主导的信息共享激励机制，通过模型构建得出，在一定的前提之下，零售商采用合理的激励系数，可以实现供应链的信息共享，更好的保障生鲜质量。质量控制契约中，通过对分散决策和集中决策模式的比较分析得出，零售商处于在非完全竞争市场下，分散式决策下生鲜供应链的质量控制水平和利润都小于集中决策时的情况，并且通过构建零售商与供应商之间的“收益共享”契约，在一定的收益共享系数区间之内，能够实现供应链的协调，达到集中决策时的水平，供应链利润及供应商的质量投入和质量控制水平均得到提升。
英文摘要：	Fresh food are necessities of consumer daily life. And the fresh quality accidents frequently happened in our country, the society pay a lot of attention to it. The fresh supply chain involves many link, therefore, the paper based on the perspective of supply chain, research on the fresh quality guarantee mechanism. The review of research is mainly focuses on identifying the causes and influencing factors of fresh quality problems, and the establishment of traceability mechanism. But based on supply chain view, try to build a quality control model and mechanism are few. The paper mainly aimed at the quality problems, such as technical equipment limited, information asymmetry, unreasonable distribution of interests, the instability and uncertainty. Based on relationship analysis to construct the quality assurance of operation mode, and by means of mathematical modeling, the paper build a retailer leading fresh quality guarantee mechanism. Firstly, the paper analyzes the choice of the partner and the selection evaluation index system. Secondly analyzes the vertical cooperation methods, found the close vertical collaboration can share interest and brand, promote partners guarantee fresh quality. Aiming at the problem of asymmetric information, design the retailer dominated information sharing incentive mechanism, retailers use reasonable incentive mechanism, can achieve supply chain information sharing, and guarantee fresh quality Quality control in the study of the contract, assuming that retailers under in a perfectly competitive market, decentralized decision-making level of quality control and profit are smaller than the centralized decision-making, so by building between retailers and suppliers "revenue sharing” contract can achieve supply chain coordination, to achieve the centralized decision-making level, the profit of supply chain and quality control level were both improved.
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