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论文编号：	9263
作者编号：	2220140636
上传时间：	2017/6/15 10:55:43
中文题目：	深圳奥贝尔电子有限公司发展战略研究
英文题目：	Research on the Development Strategy of Shenzhen AoBell Electronics Limited Company
指导老师：	林润辉
中文关键字：	奥贝尔公司，无人机，发展战略，扩张型战略，集中化战略
英文关键字：	AoBell Company，Unmanned aerial vehicle，Development strategy，xpansion strategy，Centralization strategy
中文摘要：	当前的无人机行业处于生命周期的成长阶段，受到宏观经济大环境影响，无人机行业成为诸多跨界企业的投资热点领域，行业内的竞争比较激烈，既有大疆等行业巨头，又有若干上市企业涌入，属于寡头垄断市场结构。深圳奥贝尔电子有限公司在技术积累、客户资源、品牌口碑等方面具有自身的优势，在市场竞争中处于挑战者的地位。军用无人机受到政策、技术等多方面因素的影响，对于成长阶段的深圳奥贝尔电子有限公司等民营企业，不属于业务范畴之内，暂时不具有探讨的价值。深圳奥贝尔电子有限公司在民用无人机应用领域，已经积累了一定的经验和规模，也是未来发展的重要趋向。当前，深圳奥贝尔电子有限公司处于成长阶段，企业所具有的资源和条件是比较有限的，要实现自身的二次腾飞转型，需要将企业的资源，比如人力、财力等，进行优化配置，发挥最大资本价值。由此，深圳奥贝尔电子有限公司当前需要加强整体布局，做好企业的战略发展规划，持续提升自身的核心竞争优势，实现稳步扩张。 通过对无人机行业环境的分析，及深圳奥贝尔电子有限公司内部条件的分析可以发现，深圳奥贝尔电子有限公司具有良好的机会和明显的优势，同时存在潜在的危机和一定的不足，总体来看机会大于威胁，优势强于劣势。深圳奥贝尔电子有限公司当前正处于发展的机遇期，需要加强内部人员、服务、管理标准化建设，同时需要加强产品开发、渠道建设、客户关系维系，以此提升品牌知名度和美誉度，增强核心竞争力。根据企业的现状实施扩张型总体发展战略，在具体的战略实施形式上，可规划为产品业务集中化战略和细分市场集中化战略。未来十年，深圳奥贝尔电子有限公司要成为中国无人机项目领导品牌，技术研发能力取得行业翘楚地位，市场范围实现国内一二线城市全面覆盖。三年内，知识产权数量实现30-50项突破，取得行业数量第一；公司经营业绩实现年营业收入过五亿大关；公司内部规模达到300人，在全国各省份建立分公司。从三个方面着手打造保障体系，包括人力资源建设（人力资源思路规划、人员管理模式设计、人员激励机制设计）、技术创新研发（核心技术方向定位、技术研发模式创新）、发展资金筹控（创新融资渠道模式、加强资金风险管控）。 无人机行业是电子产业未来的发展趋势，也是当前的热点投资领域，业内研发制造企业需要不断提升自身的核心优势，才能保持持续发展。深圳奥贝尔电子有限公司需要抓住行业发展的机会，提升自身的行业地位。基于此，本文以深圳奥贝尔电子有限公司为案例展开发展战略的研究，具有现实价值。
英文摘要：	The UAV industry is in the growth phase of the life cycle at present, affected by the macroeconomic environment, the UAV industry become a hot spot for investment in many areas of cross-border business, industry competition is more intense, both large Xinjiang and other industry giants, there are a number of listed companies into the oligopoly market structure. Shenzhen AoBell Electronics Limited Company has its own advantages in terms of technology accumulation, customer resources, brand reputation, and so on. Effect of military UAV is influenced by policy, technology and other factors, the growth stage of the Shenzhen AoBell Electronics Limited Company and other private enterprises, does not belong to the scope of business, is temporarily not worth discussing. Shenzhen AoBell Electronics Limited Company in the field of civilian UAV applications, has accumulated a certain amount of experience and scale, and it's also an important trend of future development. At present, Shenzhen AoBell Electronics Limited Company is in the growth stage, the resources and conditions of the enterprises are relatively limited, in order to realize the two leap transition itself, it need to optimize the allocation of the enterprise resources, such as manpower, financial resources, so as to maximize the value of capital. As a result, Shenzhen AoBell Electronics Limited Company currently need to strengthen the overall layout, do a good job in the enterprise's strategic development plan, continue to enhance their core competitive advantage, to achieve steady expansion. Through the analysis of the UAV industry environment and Shenzhen AoBell Electronics Limited Company, the internal conditions can be found, Shenzhen AoBell Electronics Limited Company has good opportunities and advantages, but also have potential crisis and a certain lack of overall opportunities than threats, advantage than disadvantage. Shenzhen AoBell Electronics Limited Company is currently in a period of development, the need to strengthen internal staff, service, management standardization, and the need to strengthen product development, channel development, customer relationship, in order to enhance the brand awareness and reputation, enhance core competitiveness. According to the current situation of the enterprise, the expansion of the overall development strategy, in the specific implementation of the form of the strategy can be planned for the product business concentration strategy and market segmentation strategy. The next ten years, Shenzhen AoBell Electronics Limited Company need to become China UAV project leading brand, technology research and development capabilities to achieve the status of the industry leaders, the scope of the market to achieve full coverage of a second tier city in china. Within three years, the number of intellectual property rights to achieve 30-50 breakthrough, achieved industry quantity first; the operating performance of the company to achieve annual revenues of over five hundred million mark; the company reached 300 people, set up branches in the provinces of the country. From three aspects to build the security system, including the construction of human resources (HR planning and personnel management mode design, incentive mechanism design, technological innovation (R & D) model innovation technology development orientation, core technology and development direction) fund control (a new financing channels, strengthen financial risk control mode). UAV industry is the future trend of the development of the electronics industry, but also the current focus of investment in the field, the industry R & D and manufacturing enterprises need to constantly enhance their core strengths, in order to maintain sustainable development. Shenzhen AoBell Electronics Limited Company need to seize the opportunity for the development to enhance the position in the industry. Based on this, this paper has realistic value to take the development strategy of Shenzhen AoBell Electronics Limited Company as a case to study.
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