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论文编号：	9257
作者编号：	2120152754
上传时间：	2017/6/14 20:35:22
中文题目：	京东科技产品众筹平台的风险控制研究
英文题目：	The Research on the Risk Control of JD Technology Products Crowd-funding Platform
指导老师：	李莉
中文关键字：	众筹；科技产品众筹平台；风险控制
英文关键字：	Crowd-funding；Technology product crowd-funding Platform；Risk control
中文摘要：	现代众筹起源于美国，于2011年引入中国，2014年开始高速发展。在众筹这种商业模式中，筹资人首先向众筹平台发起申请，在完成众筹平台的审核之后，在众筹平台的网站发布信息，介绍项目情况，向社会大众募集小额资金或寻求其他物质支持。它具有低门槛、多样性、依靠大众力量，注重创意等特征。自点名时间将众筹这种商业模式引入中国以来，众筹这种商业模式便很快与中国特色的社会主义经济相融合，生根发展，创造了一个又一个的筹资奇迹。 众筹的参与主体有投资人、筹资人和众筹平台三方。其中，众筹平台为筹资人和投资人搭建互通有无的桥梁，2014年7月成立的京东众筹平台是诸多平台中表现最好的平台之一，仅2年多时间即实现筹资规模国内第一。本文以京东科技产品众筹平台为研究对象，使用案例研究法和规范研究方法，剖析研究对象，分析其存在的各种风险，并针对各种风险提出控制方案及方案落实的保障措施。以期实现风险识别、风险控制、保障众筹行业的发展和为政府相关部门提供参考意见几层意义。同时本论文还是首次将风险控制理论应用于科技产品众筹领域，不但丰富了众筹的研究手段，还扩大了风险控制理论的应用范畴。 本论文包括六个部分。第一部分为绪论，主要内容包括研究背景、研究意义、研究概念界定和研究方法等。第二部分是相关研究综述，主要介绍了风险、风险控制、产品众筹平台的风险及风险控制等相关理论和文献资料。第三部分着重分析京东科技产品众筹平台运行现状。介绍我国科技产品众筹、科技产品众筹平台以及京东科技产品众筹平台的概况。运用PSET分析模型和核心竞争力模型深入剖析研究对象，识别风险。第四部分从众筹平台单方面出发提出在既定的外部环境中实现风险控制的控制方案。第五部分提出风险控制方案实施的保障措施，在制度和操作两方面保障方案落地。第六部分总结论文，展望行业未来。众筹的政策将逐步明朗，行业走向规范，行业整体呈现国际化发展趋势，出现更多的“行业+众筹”模式，也将出现更多的创新模式。同时各平台的资源整合形成各自的众筹生态。
英文摘要：	Modern crowd-funding originating in the United States, was introduced into China in 2011, and began high-speed development in 2014. In the business model of crowd-funding, firstly fundraisers launch the application for the platform. When passing the platform’s review, fundraisers can release publish information on the platform to introduce the project, to raise small amounts of money or other material support seeking from the public. Crowd-funding is one option for individuals and groups to obtain financial capital from ‘a crowd’, that is, a large number of people, whereby each individual only pledges very small amounts, typically starting from as little as ￥1 per person. When the Demotime was established in May 2011, crowd-funding began to associate with the economy of socialism with Chinese characteristics, creating wonders of financing one by one. In the business models of crowd-funding, there are three parties: fundraisers, investors and the platform. The platform acts as an intermediary and builds a bridge for the project sponsors and investors. The platform plays the most important role in relation to success or failure. On the domestic crowd-funding market, JD Products Crowd-funding Platform established in July 2014 is undoubtedly one of the best performance platforms, its financing scale ranks first in the country. In this paper, I choose the platform of JD Technology Products Crowd-funding Platform as the research object, and use case method and standard researching method to achieve the following meanings. Firstly, it helps identify the risks of crowd-funding. Secondly, it means to provide risk control methods. Thirdly is to help protect the development of all chips industry. Fourthly is to provide reference for the relevant government departments. At the same time, this paper is the first time to apply risk control theory to the field of technology product crowd-funding. It not only enriches the research methods of crowd-funding, but also expands the application scope of risk control theory. This thesis consists of six parts. The first part is the introduction. The main content of this part includes the research background, research significance, definition of related concepts research, applied research and process research methods, as described below to crowd-funding risk and risk control platform foundation. The second part is the summary of the related research, this part mainly introduces about risk, risk control, risk and risk control of product crowd-funding platform and other related theory and literature, to lay the theoretical foundation for the case analysis. The third part focuses on the operation of JD's technology products crowd-funding platform. First of all, I introduced the general situation of all product crowd-funding and product crowd-funding platform in China. Then, I gave a detailed description of the JD technology products crowd-funding platform. On the basis of expounding the internal and external environment of the research object, using PSET analysis model and the core competence model, the thesis deeply analyzes the JD technology products crowd-funding platform, and sums up the risks existing in it. The fourth part aims at the risks- legal risk, technical risk, credit risk and operational risk - which are summed up preceding part of the text to express my own opinions on the risks control. From the perspective of JD's technology products crowd-funding platform, putting forward how to realize risk control in the given external environment. The fifth part of the risk control program implementation of the safeguards from two aspects of recommendations-the system and operation, to ensure that risk control related programs to effectively implement. The sixth part is the conclusion and outlook, to sum up the whole paper, to prospect the industry's future. The public policy about crowd-funding will gradually be clear, and the industry will be standard. The product crowd-funding will be International, appearing more "industry + crowd-funding" model, and more innovation mode. More and more crowd-funding Eco will generate by the integration of resources.
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