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论文编号：	9197
作者编号：	2120142784
上传时间：	2017/6/9 10:05:27
中文题目：	华电集团燃料物流有限公司相关多元化发展战略研究
英文题目：	The Research For Muti-Business Development Strategy Of Hua Dian Fuel Logistics Co.,Ltd
指导老师：	薛有志
中文关键字：	华电集团；燃料物流；集中采购；发展战略；价值链模型；战略资源与核心能力
英文关键字：	Huadian Group, fuel logistics,centralized purchasing, development strategy, value chainmodel, strategic resources and core competencies
中文摘要：	摘 要 近几年来，中国国内经济下行压力加大，用电量持续减少，电价呈现下行趋势，电力营销体制改革全面开展，煤炭成本占火力发电成本近70%，其行业的成本竞争日趋激烈。作为华电集团火力发电燃煤供应专业公司的华电燃料物流有限公司，其燃料成本控制的重要性愈加突出，同时，如何在激烈的市场竞争中积极应对新的变化和挑战，如何积极制定和审视其发展战略？本文试通过系统分析行业的内外部环境，相应制定面向未来的系统对策。指明公司战略思路和发展方向，更加有效的完善和发展燃料供应模式化，提出有针对性的战略规划使华电燃料物流公司的顶层设计实现全产业链的能力平衡和物流成本最优。 本文通过对电煤市场销售侧集中度提高和采购侧集中度相对不足特征进行了分析，并通过对价值链中各类价值活动进行系统研究，得出各类驱动因素，制定相应的构建价值链对策并进一步改进。同时，本文运用价值链模型、发展战略理论以及战略资源和核心能力理论等对企业进行深入剖析，并结合企业面临的机会、威胁、优势、劣势进行分析，从而进一步规避不利因素，选择适合有针对性主营业务发展战略和相关多元化发展战略，在发展战略制定选择中，强调了基于火力发电行业燃煤供需现状，通过集中化、规模化采购来实现利润最大化。 本文通过论述研究华电燃料物流公司的内外部环境和企业特点，规划企业长期愿景和战略目标，立足公司实际，发挥煤电产业的协同优势，发挥专业管理的核心优势，发挥规模采购的集约优势，发挥物流通道的整合优势，着力构建内部管控精益化、运作手段市场化、物流管理一体化的煤炭供应链体系，寻找并改进管理短板，扬长避短，发挥企业的优势获取核心竞争力，最终得出华电燃料物流公司应采用集中化、低成本、差异化的发展战略。同时，本文的研究致力于为电力等集中采购类的企业提供发展战略的参考，能够使其更长远的发展。图表35幅，参考文献39篇。 关键词：华电集团；燃料物流；集中采购；发展战略；价值链模型；战略资源与核心能力
英文摘要：	Abstract In recent years, China's domestic economic downward pressure has increased. With the continuously decreased electricity consumption, electricity price shows downward trend. Power marketing system has fully carried out the reform. Coal costs accounted for nearly 70% of the thermal power cost. So the cost competition of this industry's becomes increasingly competitive. As Huadian coal-fired power supply’s specialist company, fuel cost control of Huadian Fuel Power Co., Ltd., is becoming more and more important. How to actively deal with the new changes and challenges in the fierce market competition? How to actively make and examine its competitive strategy? This paper attempts to systematically analyze the internal and external environment of the industry, make corresponding future-oriented system countermeasures. At the same time, this paper also specify company's strategic thinking and development direction, which effectively improve and develop the fuel supply model and put forward targeted strategic planning to make Huadian fuel logistics company's top design achieve the balance of whole industry chain capacity and the best logistics costs. Through the analysis of coal market’s concentration on the sales side, the relative lack concentration on the purchasing side and the systematic study of the various activities in the value chain, this paper draws the various driving factors and sets up the corresponding construction value chain countermeasures for further improvements. At the same time, this paper uses the value chain model, development strategy theory as well as the core competence theory of strategy resources to analyze the enterprise through the opportunity, threat, superiority and disadvantage so as to further avoid the unfavorable factor. In that case, company can choose the main business competition strategy and related diversified development strategy. In the selection of competitive strategy, this paper emphasizes the coal-based power supply and demand based on the status quo and the way to achieve maximum profits through centralized,large-scale procurement. This paper discusses the internal and external environment and enterprise characteristics in order to make the long-term vision plan and strategic goal of the enterprise. Based on the actual situation of the company, this paper tries to build the lean internal control, marketization operation means and integration logistics management of coal supply chain system in order to find and improve the management short board and adopt its strengths. It also tries to plays the advantages that include the synergistic advantage of coal power industry, core professional management advantage and integration of logistics channels advantage of the enterprise to obtain core competitiveness. Finally this paper draws the conclusion that Huadian Fuel Power Co., Ltd., should adopt a centralized, low-cost, differentiated competitive strategy. At the same time,the research of this paper is devoted to providing a competitive strategy for enterprises such as centralized purchasing enterprises, which can make them more long-term development. This paper includes 35 charts and 39 references. Keywords: Huadian Group, fuel logistics,centralized purchasing, development strategy, value chainmodel, strategic resources and core competencies
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