联系我们

论文查询结果	返回搜索

论文编号：	9188
作者编号：	2120152803
上传时间：	2017/6/8 18:46:25
中文题目：	天津新东方学校优能个性化部门差异化战略研究
英文题目：	A Study on the Strategy of Differentiation of One on One Department in Tianjin New Oriental School
指导老师：	周建
中文关键字：	优能个性化部门；差异化战略；互联网+；风险控制
英文关键字：	You Can One on one Department, Differentiation Strategy, Internet+, Risk Management
中文摘要：	优能个性化部门是新东方教育科技集团的一个颇具规模的部门，而新东方教育科技集团经过二十多年的发展经历了巨大的跨越式飞跃和成长，由原来的俞敏洪、徐小平、王强、包凡一四驾马车从出国留学英语培训到现在发展为幼／少儿事业群、中学事业群、国内事业群、国外事业群、集团IT、信息管理系统及业务支撑系统，新东方教育科技集团成为了首家在纽约证券交易所上市的中国培训机构。 在这个过程中，由于国家政策的导向以及人们生活水平的提高，个性化的培训需求越来越突出，由此应运而生了天津新东方学校优能个性化部门。该部门的教师团队大都倾向于年轻化，一个老师培训一个学生的新模式抢占了大量的教育市场，以前的几百人大班的模式一去不复返了。对于教师极大的需求量导致用人成本的上升，为了规避这种用人成本，则在教师的聘用及奖励机制上出现了漏洞；教师的流失导致了新东方核心资源的流失，培训行业的低入门门槛使得同类教育机构层出不穷，教育产品同质化现象严重。为了解决这一问题，必须采取差异化的战略。 本文通过对天津新东方学校优能个性化部门的内外部环境分析，用SWOT的分析工具分析了天津新东方学校优能个性化部门的优势、劣势、机遇和挑战，并用价值链的分析工具，找到了在天津新东方学校优能个性化部门关键生产运营环节的问题之所在，运用互联网的手段介入降低成本，从而实现超额利润，维系新东方的生态圈，实现可持续竞争优势。 希望通过本文的研究，会给处于红海的教育培训市场的天津新东方学校优能个性化部门提供一定的参考意见，找到当中的一片蓝海，实现天津新东方学校优能个性化部门的辉煌！
英文摘要：	You Can One on one Department is one of the most important departments of New Oriental school, and after 20 years’ development, New Oriental School experienced huge leapfrog leap and growth. Its major business changes from English training for further study abroad, charging by Yu Minhong, Xu Xiaoping, Wang Qiang and Bao Fanyi to the present business, including development of young / children career group, secondary school business group, domestic business group, foreign business group, IT group, information management system and business support system. New Oriental School becomes the first Chinese training institution in the New York Stock Exchange listed. In this process, due to the guidance of national policy and the improvement of people's living standards, personalized training are becoming more and more prominent, thus gave birth to Tianjin New Oriental School's You Can One on One Department. The teachers of this department tend to be young. One on One model is a new type of education style, which seizes a large number of education market, the previous model of hundreds of large classes has gone away. In order to avoid this employment cost, there is a loophole in the teacher's employment and reward mechanism; the loss of teachers leads to the loss of the new core resources of the New Oriental School, the low threshold of the training industry making similar educational institutions emerge in an endless stream of educational products, the phenomenon of homogeneity become more and more serious. In order to solve this problem, we must take differentiation strategy. This paper analyzes the internal and external of One on One Department and finds the advantages, disadvantages, opportunities and challenges of the department by SWOT analysis tool, and analyzes the value chain of Tianjin New Oriental with the analysis of the value chain. In order to reduce costs, to achieve excess profits, to maintain the New Oriental School’s ecological circle and to achieve sustainable competitive advantage, the means of Internet is preferred. Hope that through the study of this article, the analyze can give some reference to New Oriental School One on One Department, which can help the department find a way in the Red Sea market in order to achieve the glory of the department!
查看全文：	预览  下载(下载需要进行登录)