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论文编号：	9061
作者编号：	2120153015
上传时间：	2017/6/5 8:59:15
中文题目：	A公司家电板市场推广项目的进度管理研究
英文题目：	A corporation home appliance board market promotion project schedule management research
指导老师：	焦媛媛
中文关键字：	项目管理；家电板市场推广；项目进度计划与控制；动态监控
英文关键字：	Project management; Home appliance plate marketing; The project schedule plan and control; Dynamic monitoring
中文摘要：	近来国内冷轧家电板产量发展迅猛，而且对于其消耗量也是越来越大。最近五年，国内冷轧家电板产量更是达到年均增长20%以上，实际需求量平均增长16%-18%。与此同时，冷轧家电板进口量却连续几年下滑，在2002年达到历史最高点后，以后每年以平均2.3%速度开始降低。A公司作为以生产家电用板为主的企业更应该抓住这个机遇，努力开拓家电板市场，提高A公司家电板品牌竞争力。 随着国内外家用电器制造技术的不断发展，家电企业对家电板原材料供应商的选择越来越严格。传统的市场推广工作由于缺乏科学合理的项目进度管理理论支持，经常出现推广工作拖沓、任务不能按计划完成的情况，通过项目管理中的控制管理与进度计划的综合运用，可以实现A公司推进家电板市场的目标，可以更好的指导A公司家电板项目的产品推广工作，使项目各阶段关键点得到明确，大大加大了管理与控制力度，将所有生产、技术、管理、质量、推进、研发、运输、财务部门统一纳入整体项目推进过程中，而不仅仅是有销售管理部负责整个营销工作，即全员推进管理的模式，从而提高了工作效率，提升了公司家电板的品牌形象，最终在任务时间节点前完成推进任务和目标。 本文运用项目管理学知识，以A公司家电板市场推广项目为例，对项目进度计划与进度控制进行阐述。具体的论文安排如下：首先系统阐述了家电板市场推广过程中需要经历的各道工序，据此制定项目的整体进度计划，将整个工作流程进行分解，确定各项工作的前后工作关系以及项目的总体工期。然后运用网络计划图得出项目的关键路径，并对此进行优化。通过项目前期、中期、后期时实监控，掌握项目各阶段的实际进度情况，并与进度计划进行比对，随时做出合理的调整，从而对家电板市场推广项目的进度进行动态控制。同时通过合理的调整项目组织机构、建设合理的项目团队以及加强项目风险管理方面，来保障项目进度计划与控制顺利完成。 关键词：项目管理；家电板市场推广；项目进度计划与控制；动态监控
英文摘要：	Recently, the domestic cold-rolled electrical appliances plate production developing rapidly, but also for its consumption is also growing. In recent five years, the domestic cold-rolled electrical appliances plate yield but also achieve the average annual growth of more than 20%, the actual demand for an average of 16% to 16%. At the same time, the cold rolled electrical appliances plate decline in imports has for several years, after reaching record highs in 2002, by an average of 2.3% a year later start to reduce speed. As A company in production of electrical appliances with boards based enterprises should seize the opportunity, more efforts to develop home appliance plate market, improve the company A home appliance brand competitiveness. With the continuous development of the domestic and foreign household appliances manufacturing technology, the choice of the raw material suppliers of household electrical appliance enterprises is more and more strict. The traditional market promotion work due to the lack of project management theory and scientific support, often appear to promote the work of procrastination, the task cannot be completed according to plan, through the comprehensive application of project management in the management and control of schedule, can achieve A, promote home appliance market, can better guide the A appliance company board project the product promotion, the key points of each stage of the project clear, greatly increase the management and control efforts, will unify all production, technology, management, quality, progress, development, transportation, financial sector into the overall project to promote the process, rather than just a sales management department is responsible for the marketing work, namely to promote the management of staff the model, so as to improve work efficiency, enhance the company's brand image in home appliance, culminating in the task node before the time Complete tasks and goals.
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