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论文编号：	9045
作者编号：	2220150500
上传时间：	2017/5/31 16:47:35
中文题目：	固元公司中医健康管理业务的战略研究
英文题目：	The Competitive StrategyResearch by TT Company’s Chinese Medicine Health Business
指导老师：	柳茂平
中文关键字：	中医诊疗，中医养生，健康管理，竞争战略
英文关键字：	TT traditional Chinese medicine diagnosis and treatment (Health) Company，Chinese medicine health， health management， competitive strategy
中文摘要：	摘 要随着国内经济增长、居民收入不断提高，人们对健康管理理念不断深化，国内健康管理市场也呈现出日益乐观的发展势态，成为一个蓬勃发展极具投资价值的朝阳产业。而目前由于一些问题的存在，使得行业发展比较滞后，例如，行业缺乏标准、公众认知度不高、政府支持力度不够等，使得健康管理市场的发展无法满足日益増长的健康管理市场需求。固元健康管理有限公司作为一家专业从事中医诊疗健康养生的机构正是在这样的行业环境和背景下成立的。公司为顾客提供专业中医诊疗，中医经络调理和中医养生文化全方位体验平台，为真正尊享私人定制式的中医诊疗养生保健解决方案。公司经过几年的发展，累积了一定的资源和能力，能够在当前发展环境中顺应发展趋势、抓住发展机遇。为了公司的可持续发展，公司在当前的发展环境下如何进行发展方向的把握，实现趋利避害、扬长避短，更好地统筹和协调自身资源是固元健康管理有限公司迫切需要解决的问题。 鉴于此，本文利用企业战略管理的理论和方法，对固元健康管理有限公司竞争战略的制定和实施展开系统研究。第一，对固元健康管理有限公司所处的外部环境展开分析，得出固元健康管理有限公司所面临的机会和威胁。第二，对固元健康管理公司所处的内部环境展开详细的分析，得出固元健康管理有限公司所具备的优势和劣势。第三，在固元健康管理有限公司内外部环境分析的基础上，对其竞争战略做出选择。第四，从价值链分析角度探讨了固元健康管理有限公司的战略实施。第五，从信息系统构建和风险管理的角度为固元健康管理有限公司竞争战略的有效实施提供保障。通过对固元健康管理有限公司进行梳理，以及能够为固元健康管理有限公司制定现阶段的竞争战略提供借鉴和参考，同时为公司未来推出新产品和新服务，保持和形成新的竞争优势提供一定的指导；此外，以及时找到健康产业发展问题及战略发展方向，为健康产业发展及相关行业发展提供借鉴。 关键词：固元健康管理公司，中医诊疗，中医养生，健康管理，竞争战略
英文摘要：	ABSTRACT In recent years，with the continuous growth of China's economy， the continuous improvement of national income， the concept of health management deepening health management market in China is also showing a trend of growing optimism has become a booming sunrise industry with high investment value. However， due to inadequate government support， lack of industry standards， public awareness is not high bottleneck problems， makes the development of the industry still lags behind， unable to meet the current market demand increase increasingly long health management. TT Chinese medicine diagnosis and treatment (Health) company is in the industry development is full of opportunities and challenges in the background of the establishment of a professional engaged in traditional Chinese medicine health and health institutions. After several years of development， the company has already possessed the ability to manage these resources and resources， to adapt to the development trend of the industry， to seize the opportunities for development of the industry， to provide professional meridian conditioning and TCM culture all-round experience platform for customers， so that customers really respect the Chinese medicine health care to enjoy private custom style solution. In this context， how to look at the direction， and avoid weaknesses， better integration and coordination of their own resources and realize their own development is the TT diagnosis and treatment of traditional Chinese medicine (Health)， an urgent need to solve the problem. Pressure In view of this， this thesis uses the enterprise strategy management theory and the method， to TT Chinese medicine diagnosis and treatment (Health) company competitive strategy formulation and the implementation launches the system research. First， the TT Chinese medicine clinic (Health) Company in the external environment for a detailed analysis， TT Chinese medicine treatment (Health) companies are faced with the opportunity and threat. Second， TT Chinese medicine clinic (Health) company's internal environment to start a detailed analysis of the advantages and disadvantages of TT traditional Chinese medicine diagnosis and treatment (Health) company. Third， based on the analysis of the internal and external environment of TT traditional Chinese medicine diagnosis and treatment (health care) company， make the choice of its competitive strategy. Fourth， from the point of view of value chain analysis， it discusses the strategy implementation of TT Chinese medicine diagnosis and treatment (regimen) company. Fifth， from the point of view of information system construction and risk management to provide guarantee for the effective implementation of TT traditional Chinese medicine diagnosis and treatment (Health) company's competitive strategy. Pressure I hope in the diagnosis and treatment of traditional Chinese medicine (TT regimen) company carry out in hand to TT diagnosis and treatment of traditional Chinese medicine (Health) company to develop at this stage of the competition strategy and provide the reference for the company's future at the same time， the launch of new products and services， maintain and provide some guidance to form a new competitive advantage， on the other hand to find the problems and strategic direction of development Chinese in the health industry， to provide reference for the development of China health industry and related industries. Key words: TT traditional Chinese medicine diagnosis and treatment (Health) Company，Chinese medicine health， health management， competitive strategy
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