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论文编号：	9035
作者编号：	2220140497
上传时间：	2017/5/27 16:57:09
中文题目：	BJXZHJ工程造价咨询公司业务创新与转型策略研究
英文题目：	A Study on Business Development and Transformation Strategy of BJXZHJ Engineering Cost Consulting Company
指导老师：	戚安邦
中文关键字：	BJXZHJ公司转型；工程造价咨询；建筑工程造价公司；企业转型策略
英文关键字：	BJXZHJ company transformation; engineering cost consulting; construction cost company; enterprise transformation strategy
中文摘要：	摘 要本文在研究时主要将相关过程分成了三个部分，一是对相关咨询造价业的理论上的论述和研究，包括一些我国在该行业的发展历程，以及这个过程中所出现的问题和相关解决方案；二是利用了一些测度分析的方法，对BJXZHJ采用了问卷等方式对一些公司的产品以及发展上的战略方针进行了更加深入的研究分析；三是对BJXZHJ公司的一些咨询服务过程中存在的问题提出了拟解决的方案，这些方案在一定的程度和方面包括了相关造价咨询的服务类型产品以及大量新政策和新的发展战略的选择，对我国的咨询业的发展有很大程度上的指导作用，为我国相关企业进行了一系列的发展前进方向的规划和整理。本文通过了对大量国内外理论的研究之后，结合企业和我国相关行业现状进行一系列的相关建议，旨在促进我国在造价咨询行业的高端服务水平以及对相关管理和发展战略的制定，其主要分为了以下几个方面：（1）本文的相关研究中，利用问卷调查的模式对BJXZHJ企业的一些实际运营情况进行了一个详细的了解，以此为基础进行对我国一些造价咨询行业上的发展动态的建议。（2）对BJXZHJ的咨询服务产品作了较为详细的了解研究，指出了我国的造价服务行业未来的一个发展方向，并根据这个结果进行进一步的相关产品升级的一个建议，加强对企业自身的管理模式的升级，以此为根基进行更高水平服务的研发和推广工作，对一些全寿命周期和VM之类的服务产品加大推广和研究力度。（3）对从事造价咨询BJXZHJ进行一个战略上的指示，指出我国目前所需要进行的系列战略措施的方向选择，并且构建我国的相关企业竞争力的模型。（4）在BJXZHJ自身的管理理论中引入声誉分析这一重要环节，从企业和工作人员的相关信用问题为基础进行一系列的标准和行业规范的制定。 关键词：BJXZHJ公司转型；工程造价咨询；建筑工程造价公司；企业转型策略
英文摘要：	ABSTRACT In this thesis, the main related process is divided into three parts, one is the cost of industry related consulting theory discussion and research, including some of our country in the course of development of the industry, the emergence and the process problems and related solutions; two is the use of the method of analysis of some measures. The BJXZHJ uses the questionnaire analysis of further research on the strategic policy of some of the company's products and development; three is the review process there are some of the BJXZHJ's problems in the proposed solutions, these solutions include the type of service product related consulting cost and a large number of new policies and new the choice of development strategy in a certain extent and has a guiding role, largely on the development of China's consulting industry, relevant enterprises in China conducted a series of The development of the direction of planning and finishing. Based on a large number of domestic and foreign research theory, combined with the status quo of related industries and enterprises in China and carried out a series of related proposals, aimed at promoting China in the consulting industry of high-end service level and the development of relevant management and development strategy, which is mainly divided into the following aspects: (1) this research, some of the actual operations of the enterprise through the questionnaire survey of a detailed understanding, on the basis of the developing trend of cost consulting industry in China on the proposal. (2) to present relevant business consulting services are made to understand more detailed research, pointed out a development direction for the future cost of service industry in China, and a proposal related products further upgrade according to the results, to strengthen the enterprise's own management model upgrade, to serve as a basis for a higher level of service development and promotion work, some of the whole life cycle of products and services like VM to increase the promotion and research efforts. (3) a strategic instruction for related enterprises engaged in construction cost consultation, selection and pointed out that China's current need for a series of strategic measures of the competitiveness of related enterprises and direction, the construction of China's model. (4) in the management theory of the enterprise, this thesis introduces the analysis of reputation, which is based on the credit problem of the enterprise and the staff. KeyWords: BJXZHJ company transformation; engineering cost consulting; construction cost company; enterprise transformation strategy
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