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论文编号：	9027
作者编号：	2120112624
上传时间：	2016/12/22 15:48:31
中文题目：	天津NA公司企业发展战略环境及其战略选择与实施研究
英文题目：	The strategic environment of enterprise development and its strategic choice and implementation of Tianjin NA company
指导老师：	任兵
中文关键字：	国际货运代理行业；SWOT分析；战略环境分析；战略实施
英文关键字：	international freight forwarding industry; SWOT analysis; strategic environmental analysis; strategy implementation
中文摘要：	天津NA公司是从事国际货运代理业务的企业，主要经营地在天津港，提供各种进出口货物的港口物流服务，包括集装箱，钢材散杂货类的进出口通关业务，各大海运航线的租船订舱服务，短驳以及仓储服务。国际货运代理是国际贸易中不可缺少的重要组成部分，随着世界经济的发展，国际货运代理业务已经参与到整个国际贸易过程中，并发挥着越来越重要的作用。天津NA公司在2009年和2012年的中国国际货代物流百强排名中都排在前50名之内，具有一定的业务实力。但是，近几年来，天津NA公司的业务量不断下滑，市场份额下降，有些产品的货代服务被逐渐挤出了市场，经营遇到困难。本论文通过对天津NA公司的现状调查，对该公司的内部、外部环境进行分析，发现国际货运代理行业在天津港的发展前景稳定向好，同时，市场竞争也非常激烈，天津NA公司在资源配置、市场定位、市场营销等方面都存在问题。本论文通过对天津NA公司的SWOT分析，明确企业的优势和劣势，帮助企业确定发展战略，即采取S+T(进取型)的发展战略，在竞争战略方面采取细分市场的差异化战略，维持现有的产品（服务）线，采取区域战略、客户战略，扩大相应的市场份额。本论文根据天津NA公司的发展战略，提出了战略规划实施措施，包括重新构建组织结构、完善人力资源管理体系、加强营销战略管理、鼓励创新服务、完善财务管理制度等。本论文系统地研究了该公司的行业背景，通过对该公司现状的分析诊断，调查分析企业现状,发现该公司在发展战略，组织结构等方面有诸多问题和造成企业经营困境的症结。面对激烈的市场竞争环境，企业要生存发展，就必须根据企业实际情况，制定适合企业的发展战略，有效地实施企业发展战略，使企业在竞争中保持优势，帮助企业走出困境，实现可持续发展，重新回到上升通道。同时通过对单个企业的诊断分析，对整个行业的发展也有一定的参考价值。
英文摘要：	Tianjin NA company is engaged in international freight forwarding business enterprises, mainly engaged in the port of Tianjin, to provide all kinds of import and export cargo port logistics services, including containers, bulk cargo of steel import and export customs clearance, major shipping routes charter booking service, shuttle and warehousing services. In international freight forwarding is an important part of an indispensable part in international trade, with the development of world economy, international freight forwarding business has been involved in the whole process of international trade, and play an increasingly important role. Tianjin NA international freight forwarding and logistics company in China 100 in 2009 and 2012 rankings are ranked in the top 50, has a certain business strength. However, in recent years, the business volume of Tianjin NA company continues to decline, decline in market share, some products are gradually squeezed out of the freight forwarding services market, operating difficulties. This paper investigates the current situation of Tianjin NA company, on the company's internal and external environment analysis, found that the international freight forwarding industry development prospects in the port of Tianjin and stability to the good, at the same time, the market competition is very fierce, Tianjin NA company in the allocation of resources, market positioning, marketing and other aspects of the problem. Based on the analysis of SWOT of Tianjin NA company, clear the strengths and weaknesses of the enterprise, to help companies determine the development strategy, which adopted the S+T (aggressive) development strategy, take the market segments of the difference in the competitive strategy. The strategy to maintain the existing product (service) line, take the regional strategy, customer strategy, expand the market share. This paper is based on the development strategy of Tianjin NA company, and puts forward some measures for the implementation of strategic planning, including the re construction of organizational structure, improve human resources management system, strengthen the marketing strategy management, encourage innovation service. To perfect the financial management system.
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