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论文编号：	9024
作者编号：	2220140601
上传时间：	2016/12/22 10:39:07
中文题目：	诚宇包装公司战略绩效管理研究
英文题目：	Theoretical practice of Balanced Score Card——on the strategic comprehensive performance management of the packaging
指导老师：	王迎军
中文关键字：	关键词：战略绩效；平衡计分卡；包装行业；
英文关键字：	Key Words: Balanced score card；Strategic performance management；Packaging industry development trend
中文摘要：	科莱斯平衡记分卡（Careersmart Balanced Score Card），源自哈佛大学教授Robert?Kaplan与诺朗顿研究院（Nolan Norton Institute）的执行长David Norton于90年所从事的[未来组织绩效衡量方法]一种绩效评价体系。 主要是从财务、客户、内部运营、学习与成长四个角度，将组织的战略落实为可操作的衡量指标和目标值的一种新型绩效管理体系。本论文以诚宇包装公司为研究对象，在其面对突飞猛进发展的包装行业大趋势下，以公司战略层面提升为目的，以公司应用该理论几年来的发展和变化为依据；对诚宇包装公司战略绩效管理方面做了深入的研究。主要是从财务、客户、内部运营、学习与成长四个角度，将组织的战略落实为可操作的衡量指标和目标值的一种新型绩效管理体系。　设计平衡计分卡的目的就是要建立“实现战略制导”的绩效管理系统，从而保证企业战略得到有效的执行。因此，人们通常称平衡计分卡是加强企业战略执行力的最有效的战略管理工具。经过将近20年的发展，平衡计分卡在集团战略规划与执行管理方面发挥非常重要的作用：1、平衡计分卡为企业战略管理提供强有力的支持；2、平衡计分卡可以提高企业整体管理效率；3、注重团队合作，防止企业管理机能失调；4、平衡计分卡可提高企业激励作用，扩大员工的参与意识；5、平衡计分卡可以使企业信息负担降到最少。根据解释，平衡计分卡主要是通过图、卡、表来实现战略的规划，克服财务评估方法的短期行为；使整个组织行动一致，服务于战略目标； 有效地将组织的战略转化为组织各层的绩效指标和行动； 实现各级员工对组织目标和战略的沟通和理解； 以及培养员工的学习成长和核心能力，实现组织长远发展，提高组织整体管理水平。本论文以国内包装行业龙头企业----诚宇集团为研究对象，充分应用了平衡计分卡的理论知识，在对诚宇集团内外部环境分析，集团战略层面规划和全球化发展大方向确立的基础上，全面推进以战略为导向的业绩管理系统的实施的管理规范过程，以集团战略层面提升为目的，以集团应用该理论几年来的发展和变化为依据；对该集团公司的绩效管理理论方面做了深入的研究。
英文摘要：	Les Balanced scorecard (Careersmart Balanced Score Card), originated from Harvard University professor Robert Kaplan and novartis langton Institute (Nolan Norton Institute), chief executive officer of David Norton in 90, is engaged in the [future organizational performance measure] a performance evaluation system. Mainly from finance, customer, internal business, learning and growth four Angle, to the organization's strategy to implement operational metrics and the target of a new performance management system. In this paper, the domestic packaging industry leading enterprises - Cheng Yu group as the research object, in the packaging industry the rapid development trend of the face, using the Balanced Scorecard as the theoretical basis, so as to promote the strategic level for the purpose of a few years in the application of the theory of group development and changes as the basis on the theory of performance management; the company has done in-depth research. Mainly from finance, customer, internal business, learning and growth four Angle, to the organization's strategy to implement operational metrics and the target of a new performance management system. Design the purpose of the balanced scorecard is to establish a "strategic guidance" performance management system, to ensure the implementation of enterprise strategy effective. As a result, people often refer to the balanced scorecard is to strengthen the enterprise strategy implementation of the most effective strategic management tool. After nearly 20 years of development, the balanced scorecard in the strategic planning and implementation management plays a very important role. 1、 The balanced scorecard strategic management to provide strong support for the enterprise.2、 Of the balanced scorecard can improve the efficiency of management of whole enterprise. 3、 Pay attention to team work, prevent enterprise management disorder.4、The balanced scorecard can improve the enterprise incentive, expand employee participation. 5、 The balanced scorecard can make the burden of enterprise information to a minimum. According to the explanation, the balanced scorecard mainly through figure, CARDS, table to realize the strategic planning, to overcome the financial assessment method of short-term behavior; The whole organization action is consistent, serve the strategic objectives; Effectively organize the organization's strategy into the layers of performance indicators and action; Employees at all levels of organization goals and strategic communication and understanding; And learning to develop employee growth and core ability, realize the organization for the long-term development, improve the overall management level. This paper in the domestic packaging industry leading enterprises - cheng yu group as the research object, the full application of the balanced scorecard theory knowledge, the internal and external environmental analysis of cheng yu group, established group strategic planning and development direction of globalization, on the basis of comprehensively promoting the implementation of the strategy oriented performance management system of standard management process, for the purpose of group strategic level promotion, application of the theory for several years to group on the basis of the development and change; Theory of performance management of the group company to do a thorough research.
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