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论文编号：	9009
作者编号：	2120142644
上传时间：	2016/12/17 9:44:16
中文题目：	D证券F营业部基于平衡计分卡的绩效评价研究
英文题目：	Study on Performance Evaluation of D Securities F Business Department with Balanced Score Card
指导老师：	边泓
中文关键字：	证券营业部；绩效管理；平衡计分卡
英文关键字：	Securities business department　；　Performance Management；Balanced score card
中文摘要：	目前国内证券公司大多以营销为导向进行了或多或少的变革，但是作为智力密集型行业，如果不在绩效管理方面进行有效的约束，这些变革的的初衷跟结果可能会南辕北辙。本文研究的D证券公司属于国资委控股的企业，所以在实际运营中不可避免的会受到国有企业的管理模式影响。有鉴于其，本文将主要以理论出发指导实践。通过查阅相关文献资料，根据现代证券行业的现状与发展趋势，分别分析目标管理法、关键绩效指标、360度考评体系、平衡计分卡理论等先进的绩效管理方法。在科学理论的指导下，结合D证券公司的实际情况，分析、研究并确定与之相适应的绩效考核理论，进一步完善企业的绩效考评体系。本文认为绩效考评是过程而不是结果，绩效考评作为一种工具的价值主要体现在能对被考核者植入一种理念。考核的结果并不是绩效考核的最终目标，如何帮助管理层建立科学的管理习惯，帮助员工提升个人价值更加重要。D证券引入现代绩效管理体制的时间并不长，机械地套用同行业比较成熟企业的考核体制容易水土不服，因地制宜的根据企业自身条件设计考评体系才能切实的提升企业的核心竞争力。作为具有代表性的综合类券商，D证券F营业部的问题具有普遍性。在各大券商纷纷把佣金降到成本线的前提下，如何通过服务提高企业利润，如开展创新业务进入金融业的蓝海才是未来的主流。这些方案的开展都离不开成熟、高素质的员工队伍，临时搭建的队伍很显然不可能胜任这项艰巨的任务。而优秀团队得以建立的前提就是企业具有完善的绩效考评体系与符合行业发展要求的管理方案。
英文摘要：	At present, most of the domestic securities companies are marketing oriented change,but as an intellectual intensive industry,the results of these changes may be just the opposite. In this paper, the D securities company is owned by the state owned assets supervision and Administration Commission.Therefore, in actual operation, it is inevitable to be affected by the management mode of state-owned enterprises.In this paper, we choose the F business department of D Securities Company as the research sample.By consulting the relevant literature,Describe the situation and development trend of modern securities companies,Research on Advanced Performance Management Thought like Key Performance Indicators、Target management evaluation system、360-degree evaluation system、Balanced Scorecard theory.Under the guidance of scientific theory,combined with the actual situation D Securities Company,Analysis, research and identify performance appraisal theory which adapts,to further improve their performance appraisal system. This paper argues that performance evaluation is a process rather than results,performance appraisal value as a tool mainly reflected in the assessment of those who were able to implant an idea.The ultimate goal of the assessment is not the result of performance appraisal,how to help management to establish a scientific management practices,to help employees enhance their value is more important.D Securities introduction of modern performance management system for a short time,mechanically apply the same industry more mature enterprise evaluation system easily acclimatized,making use of local conditions in order to effectively enhance the core competitiveness of enterprises according to their own conditions for design evaluation system is more meaningful. As a representative of the integrated securities,the problem of the F business department of D Securities Company is universal.In the major brokerage firms have reduced the cost of the commission line premise,how to improve profitability through service,blue Ocean such as to carry out innovative business into the financial industry is the future mainstream.The successful implementation of these programs want inseparable mature, high-quality workforce,makeshift team is obviously not qualified for the difficult task.And excellent team was able to establish the premise is that companies with a sound performance appraisal system and management solutions meet the requirements of the development of the industry.
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