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论文编号：	8994
作者编号：	1120110792
上传时间：	2016/12/15 17:32:24
中文题目：	贫困山区村庄公共文化传播模式研究
英文题目：	A Study of the Public Culture Communication Model
指导老师：	柯平
中文关键字：	贫困山区村庄；本土公共文化；外来公共文化；传播过程；传播模式
英文关键字：	rural mountain poverty; local public culture; public culture; communication process; communication model
中文摘要：	论文的研究目的是建构贫困山区村庄公共文化传播模式，阐释贫困山区村庄公共文化传播过程。针对这一研究目的，在研究背景阐述的基础上提出了三个研究问题，分别是：构成贫困山区村庄公共文化传播过程的要素；贫困山区村庄公共文化传播的具体过程及建构贫困山区村庄公共文化传播模式；贫困山区村庄公共文化传播效果及提出完善贫困山区村庄公共文化服务的政策建议。 研究方法方面，采用了田野调查法进行资料的调查和收集，采用了文本分析法和比较研究法进行资料的分析。选择了文化传播理论、大传统与小传统结构理论作为研究的理论视角，并对场域、公共文化、公共文化传播、公共文化传播模式四个核心概念及其所涉范畴做出了界定。研究选择了国家重点扶持的集中连片特困山区的一个村庄G村作为长期的田野调查地点，还选择了Y自然寨作为短期的实地调研地点，已收集到了可用于论文研究和分析的资料包括194篇调研日志、55篇访谈录音、32份访谈视频和373张照片。 论文研究了G村公共文化传播过程及其构成要素，发现：（1）将对村庄公共事务的介入程度和对公共生活秩序的维持程度作为对场域内人们基本组成的划分依据，G村场域内的人们可被分为三类，即村庄场域内的权力拥有者、普通村民、边缘村民；（2）公共文化信息或知识传播权力拥有者、宗族权力或家族权力拥有者是本土公共文化传播者，普通村民和边缘村民是本土公共文化受众，村内公共事务管理层权力拥有者可以同时承担传播者和受众的角色；（3）围绕着生存需要产生的若干生活方式是本土公共文化传播过程的主要讯息；（4）本土公共文化传播过程中，受众和传播者共享一套信码系统，传播者和受众之间的交流和互动是高度契合的；（5）本土公共文化传播渠道可以被认定为村庄场域内特定文化传统的传承和人们对特定文化传统的习得，核心的传播工具是语言，传播手段是创造一套为场域内所有人共享的信码系统；（6）外来公共文化传播者是村庄场域外的各类公共部门，外来公共文化受众是村庄场域内村民群体和个体成员；（7）外来公共文化传播讯息的内容主要来自于各类公共文化政策文件如文化发展规划、文化机构工作意见、公共文化活动通知等，以及公共文化政策法规和公共文化服务项目等，受众对这些讯息符号的解读是基于本土公共文化传播中形成的信码系统；（8）外来公共文化的传播媒介主要由大众传播系统、公共文化机构、语言系统构成，受众反馈来自于他们对场域内公共文化实践及其相关的感知和村庄群体使用替代性语言的具体表述；（9）村庄场域两类公共文化传播过程中的外来影响因素主要来自自然生态、社会环境和社会心理三个部分。 根据以上的分析结果，论文研究了贫困山区村庄公共文化的三个传播阶段，通过对这三个阶段中的贫困山区村庄公共文化传播各具体过程进行分析，分别建构了贫困山区村庄本土公共文化传播模式、本土公共文化和外来公共文化之间发生矛盾冲突阶段的贫困山区村庄外来公共文化传播模式、本土公共文化和外来公共文化之间互相适应和融合阶段的贫困山区村庄外来公共文化传播模式。在Y自然寨场域中对已建构的这三个传播模式进行讨论，发现基本适用于该场域。 论文还研究了贫困山区村庄场域整体层面上和村庄个体成员微观层面上的公共文化传播效果，分别为谋生手段的变革和自我身份的认同。最后，论文从贫困山区村庄公共文化传播视角，提出了完善贫困山区村庄公共文化服务的政策建议：加强对各类公共文化机构及相关部门的人员专业技能培训；充分发挥村庄场域内本土公共文化传播者们的作用；要以贫困山区村庄人们能够理解的方式提供公共文化服务；提升公共文化服务人员在村庄人们心目中的形象；将贫困山区村庄公共文化服务纳入到整个扶贫格局中去。
英文摘要：	The aim of this thesis to explain the process of public cultural communication in rural mountain poverty, constructing a model of public cultural communication in these areas. Based on elaborations of the background of this study, three research questions have been obtained as follows: the factors that constitute the process of public cultural communication in the poor mountainous areas; the specific process and the mode of public cultural communication in the poor mountainous areas; the effect of public cultural communication in rural mountain poverty and the policy suggestions to improve the services of public cultural communication in the poor mountain areas. In terms of research methods, field survey method was used to investigate and to collect data, and text analysis and comparative study were employed to analyze the data. The thesis chooses the theories of cultural communication, tradition and small traditional structure as theoretical perspectives, and defines four core concepts, including field, public culture, public culture communication and public culture communication mode, and regimes relating to them. G village, one of the villages in a national poverty mountain area, was selected as a long-term field survey site in this thesis, and Y village as a short-term field survey site. The collecting data consists of 194 survey logs, 55 voice records, 32 interviews, and 373 photographs. In this study, we have studied the elements of public cultural communication process in G village and have found as follows: (1) People in G village, according to the strength of their interventions in public affairs and their maintenance of public life order, can be divided into three categories, including power holders, ordinary villagers, and marginal villagers. (2) People, who possess the power of communicating public culture or knowledge and hold the clan power, are the local public cultural communicators, while ordinary and marginal villagers are acceptors. The owners of public affairs management can simultaneously be communicators and acceptors. (3) The main contents in the process of local public cultural communication are the survival ways. (4) In the process of local public cultural communication the acceptor and communicator share the same system, and the communications and interactions between them are highly compatible to each other. (5) The channels of local public cultural communication can be identified as the inheritance and acquisition of traditions within this specific field - the village. The core communication tool is language. The means of communication is to create a common system shared by everyone in the village. (6) The external public cultural communicators are all kinds of public departments in the government and the corresponding acceptors are the individuals in the village. (7) The contents of the external public cultural communication mainly come from various public cultural policies, such as cultural development plans, suggestions of cultural institutions, notices of public cultural activity and so on, regulations and projects of public culture. The interpretation of these contents is based on the formation of the local public communication system. (8) The media of foreign public culture is mainly composed of mass communication system, public cultural institution and language system. The feedbacks of acceptors origin from their public cultural practices in the village and relating perceptions, and the expression in their alternative language. (9) In the two kinds of public cultural communication processes, the external factors influencing them mainly come from natural ecology, social environment and social psychology. Based on the analysis of the above-mentioned constituent elements, we have discussed the three stages of public culture communication in poor mountainous areas, which are the stage of local public cultural communication, the stage of conflicts between local and external public cultural communication, and the stage of adaptation and integration between local and external public cultural communication. The corresponding model in each stage has been constructed, which have been successfully applied in the investigation of Y village. Moreover, the effect of public culture communication in poor mountainous areas has been explored on micro level - the individuals in the village - and global level - the whole village. It shows that the effects are the change of the means of livelihood and recognition of the self-identity. In the end, to perfect the public cultural service in the respective of public cultural communication in poor mountainous areas we propose some suggestions as follows: strengthening professional skills training for all kinds of public cultural institutions and relevant departments; maximising the effect of the local public cultural communicators; public cultural services should be provided in ways that villagers in rural mountain poverty can understand; enhancing the image of public cultural service personnel in the eyes of village people; integrating the public cultural services in the rural mountain poverty into the national plan of poverty alleviation.
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