联系我们

论文查询结果	返回搜索

论文编号：	8967
作者编号：	2120142581
上传时间：	2016/12/12 20:58:06
中文题目：	SW制造公司服务化导向的运营管理策略研究
英文题目：	Research on service oriented operation management strategy of SW Manufacturing Enterprise
指导老师：	张金成
中文关键字：	制造企业；服务化；上下游供应链；运营管理
英文关键字：	Manufacturing enterprise; Servicizing；Upstream and downstream supply chain; Operation management
中文摘要：	当今世界，随着全球经济一体化的进程不断加快、信息技术的日新月异、竞争的日益加剧、消费需求模式的多元化迫使制造企业开拓新的途径来持续增强企业的竞争力。许多世界知名的企业，如GE、IBM、西门子等，都在经营过程中持续加大对服务业务的投入，越来越多的制造企业正在转变或已经转变为一定意义上的服务企业, 服务化已成为当今世界制造业的发展趋势，是制造企业变革和发展的重要方向。在全球制造业的服务化大趋势下，SW制造公司作为传动装备制造业的供应商也必须顺应新形势，用新形式的“产品-服务包”替代传统的以产品为中心。通过理解“微笑曲线”理论的内容，对于SW制造公司来说，高附加值环节更多体现在公司供应链两端的研发设计和市场营销，而处于中间环节的制造附加值最低。因此为了不断提高产品的附加值，SW公司采用“微笑曲线”理论所阐述的制造高端化和制造服务化的方法，对企业价值链上的那些真正创造价值的经营活动即“战略价值环节”进行整体提升，并重点提升两端高附加值的环节以获得竞争对手不易模仿的差异化竞争优势，最终获得较为长期的企业竞争优势。本文在理论分析的基础上，结合传动装备制造业的行业特征以及SW制造公司的发展现状和竞争环境，对SW制造公司服务化的动因进行了分析，指出高层管理者、企业员工、供应商、竞争对手、顾客需求是企业实施服务化战略的直接驱动力。依据“微笑曲线”理论提出在SW公司当前竞争环境下的服务化方向，即企业内部服务化、上游供应链服务化、下游供应链服务化，并据此梳理出在以三种服务化途径为导向的运营管理策略和实施，逐步总结、完善并形成系统化的服务路线图。面对当今动态、复杂、多元化的竞争环境来说，尽可能保证这些服务策略与市场环境相融合，与企业的资源和能力相匹配，同时服务策略需要和企业战略、竞争战略保持一致，最终使企业取得长期的竞争优势，提高企业的经营绩效。
英文摘要：	Nowadays, as the global economic integration process is accelerating, innovating of information technology, increasing competition and diversifying consumer demand forcing manufacturers to develop new approaches to enhance the competitiveness of enterprise. A large number of world-renowned companies such as GE, IBM, Siemens, have continued to increase in the course of business for investment services business. Servicizing has being the development trend and orientation for enterprises in global manufacturing industry. Under this global servicization trend in manufacturing industry, SW company must adapt to the new situation as a power transmission equipment supplier, with a new form of "product - service package" instead of the traditional product-centric mode. According to the “smiling curve” theory that the SW manufacturing enterprise can get higher additional value by promoting the high value-added activities which are reflected in R&D and marketing based on the value chain. Consequently, get the differentiation competitive advantage that hard for competitors to imitate and obtain the long-term competitive advantage eventually. Based on the theoretical comprehension and integrated with the characteristic and status of mechanical equipment manufacturing industry as well as the SW company, this research analyzed the driving factors of servicizing implementation, such as the top management, all employees, suppliers, competitors and customer’s demands. According to the "smile curve" theory, three directions of servicizing implement, which are defined as the inner-enterprise servicizing, upstream industrial chain and downstream industrial chain servicizing for SW manufacturing enterprise. Thereby figure out the operations management strategy and implementation which oriented by these servicizing directions and approaches. Facing with the dynamic, complex and diversified competitive environment, SW company has to ensure that these operations management strategies are integrated with market environment, to achieve long-term competitive advantage and improve the business performance finally.
查看全文：	预览  下载(下载需要进行登录)