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| 论文编号： | 8903 | |
| 作者编号： | 2120142992 | |
| 上传时间： | 2016/12/9 21:28:02 | |
| 中文题目： | 打车软件的用户技术接受研究 | |
| 英文题目： | On Technology Acceptance of Taxi Software | |
| 指导老师： | 李月琳 | |
| 中文关键字： | 打车软件;UTAUT;技术接受 | |
| 英文关键字： | Mobile Taix App;UTAUT;Acceptance | |
| 中文摘要： | 随着互联网技术的普及和手机持有人数的不断增长,移动商务也发展的愈 来愈快。而打车软件作为移动商务的代表,已经渗透到各个城市甚至乡村。打 车软件作为一种新型的打车方式,它的出现很大程度上缓解了人们难打车的问 题,同时也为社会提供了一种新的职业方向——专车司机。除此之外,打车软 件作为移动商务的代表,其所具备的O2O入口价值以及其移动支付的方式使打 车软件具有很大的研究价值。但是作为一种新兴的行业,目前国内对打车软件 的研究还比较少,大量研究还停留在用打车软件打出租车的层面,涉及到目前 新兴的专车行业的实证研究很少。 本文使用了技术模型作为研究打车软件用户行为的模型,并在此基础上加 入了感知风险、感知财政成本、感知娱乐性以及外界政策环境对信息行为的影 响设计了调查问卷,最后采用 SPSS 和 AMOS 对问卷结果和研究模型进行分析。 从而得出结论:感知易用性、感知有用性、社会影响、感知趣味性、兼容性、 政策环境会正向影响打车软件的使用意向,而感知风险会负向影响打车软件的 使用意向。最后本文对研究结果进行了理论联系实际的分析,给打车软件的运 营公司提出了相应的合理建议,有利于打车软件更有效的管理与推广。 | |
| 英文摘要： | In the movement of the Internet technology popularity and mobile phone use, mobile business has already attracted lots of attention acted as mobile business's representative, which has putted into use in each city and country. The appearance of booking taxi application, to a great extent, solved the difficulty of taking a taxi. Meanwhile, it also offers new professional - professional driver for such taxi application. Besides, taxi software is associated with its P2P value and the application prospect of mobile payment which makes itself valuable-research. At present, while, the valuable research for taxi software is minor domestically. Most of study always put their attention on how to appoint a taxi utilizing the mobile phone application. It is hard to collect related empirical research about the new business of special car. This article designs a questionnaire survey, which adopts UTAUT model to collect information that the behavior of taxi application user from outside policy environment. At last, the result of questionnaire would be taken a reliability and validity analysis by using SPSS. The model would be taken the fit analysis, path analysis and hypothesis testing by adopting the method of structural equation model. So that obtain homologous conclusion: Perceived ease of use, Perceived usefulness, Social influence, Perceptual fun, Compatibility and Policy environment positively affect the intention of usage of booking taxi application; Perception of fiscal costs and perceived risk negatively affect it. According to the analysis of hypothesis testing of practical significance, reasonable suggestions are proposed to taxi application operating companies, which is in favor of managing and popularizing taxi software effectively. | |
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