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论文编号：	8874
作者编号：	2120142874
上传时间：	2016/12/9 13:54:13
中文题目：	天津旅游集团经营战略研究
英文题目：	Study on Tianjin Tourism Group Management Strategy
指导老师：	张永强
中文关键字：	天津旅游集团;经营战略;旅游企业经营创新
英文关键字：	Tianjin Tourism Group;Management Strategy;Tourism enterprise management innovation
中文摘要：	天津旅游集团是天津市人民政府国有资产监督管理委员会直属的国有大型旅游企业集团，是市政府授权的资产运营和投资管理机构；是天津目前唯一集“吃、住、行、游、娱、购”为一体的大型国有企业。对其经营战略展开深入、系统化研究不仅对天津旅游集团发展起到重要引领作用，同时也能够为带动相关产业发展、促进区域经济结构转型提供重要的参考经验。本论文以现代工商管理相关理论为指导，以天津旅游集团为研究对象，在对天津旅游集团的运营情况及旅游市场进行调研的基础上，从旅游产业整合、资本经营以及品牌营销等几个方面提出了天津旅游集团的经营战略选择，并从战略管理体系构建、人力资源建设和企业生态文明建设等几个方面进一步阐述了天津旅游集团经营战略实施的具体措施和保障机制。论文指出，天津旅游集团作为天津市旅游行业的大型国有企业，面对国内外产业环境的高度不确定性和复杂性，天津旅游集团应该抓住多种战略叠加的机遇期和旅游行业发展的黄金期，立足京津冀，面向国内外两个市场，通过夯实企业发展基础，提高企业创效能力，完成企业转型升级，实现企业新的腾飞。研究更进一步表明，天津旅游集团具体可以通过创新经营模式，转变发展方式，围绕“两个转变”，构建以互联网平台和资本运作平台为驱动，带动集团产业全面发展的格局；并且可以通过发展互联网平台整合企业内部资源，形成合力，以流量输入的形式，带动景区景点、酒店业务、旅游商贸和会展产业等联动发展；利用天津旅游集团的平台优势，面向京津冀，按照合作共赢的原则，整合外部旅游资源，“为我所用，利我发展”，扩大天津旅游集团的影响力，增强企业创效能力，实现转型升级。希望该论文的研究能为提高天津旅游集团战略决策的科学性，提升企业资源利用效率以及对环境变化的应变能力，加快企业经营战略的调整，培育企业核心竞争力，促进企业经济效益的提升提供重要的可资借鉴的经验。
英文摘要：	Tianjin tourism group is the state-owned assets supervision and Administration Commission of Tianjin Municipal People's government directly under the state-owned tourism enterprise group, is the municipal government authorized asset management and investment management institutions; is a large state-owned enterprise in Tianjin is currently the only set of food, housing, travel, entertainment and shopping, "as one of the. A thorough, systematic research not only on the development of Tianjin tourism group plays an important role in its business strategy, but also to promote the development of related industries, promote the transformation of experience provides an important reference for regional economic structure. In this paper, the modern business management theory as a guide, to Tianjin tourism group as the research object, based on investigation in the operation and the tourism market of Tianjin Tourism Group on the integration of tourism industry, from the capital operation and brand marketing and other aspects of the management strategy of Tianjin tourism group, several aspects of construction, and from the strategic management system of human resources construction and the ecological civilization construction further expounds the concrete measures and safeguard mechanism for the implementation of the strategy of Tianjin tourism. The paper pointed out that the Tianjin tourism group as a large state-owned enterprises in Tianjin city tourism industry, in the face of domestic and foreign industrial environment of the high degree of uncertainty and complexity, Tianjin tourism group should develop a variety of strategic opportunities to seize the superposition period and the golden period of the tourism industry, based on the Beijing Tianjin Hebei, facing the two markets at home and abroad, by laying the foundation for enterprise development. Improve the efficioncy-creating capacity, complete the transformation and upgrading of enterprises, realize the new development of enterprise. Further studies show that Tianjin tourism group specifically by business model innovation, change the mode of development, around the "two changes", in order to build the Internet platform and capital operation platform to drive, drive the group industry comprehensive development pattern; and through the development of the Internet platform to integrate the internal resources, form a joint force to flow in the form of input drive linkage, scenic spots, hotel business, trade and tourism and exhibition industry development; the Tianjin tourism group, the advantages of the platform, the Beijing Tianjin Hebei, in accordance with the principle of win-win cooperation, the integration of external tourism resources, "for me, and I development", the expansion of the Tianjin Tourism Group's influence, enhancing the efficioncy-creating capacity, to achieve the transformation and upgrading. I hope this study can improve the science of Tianjin Tourism Group's strategic decision, improve enterprise resource utilization efficiency and adaptability to environmental change, accelerate business strategy adjustment, cultivate the core competitiveness of enterprises, and provide important experience for reference to promote the economic efficiency of enterprises.
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