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论文编号：	8737
作者编号：	2120143012
上传时间：	2016/12/7 21:48:16
中文题目：	基于微信群的学术信息交流特征研究
英文题目：	Research on the Characteristics of Scholarly Information Communication in WeChat Group
指导老师：	李晓新
中文关键字：	学术信息交流;微信群;社会网络分析;人际传播
英文关键字：	scholarly information communication;WeChat group;social network analysis;interpersonal communication
中文摘要：	移动互联网的普及，推动了移动互联网应用服务的发展，并迅速向人类社会生活层层渗透。尤其是在Web2.0技术的支持下，移动社交应用崛起并发展迅猛，从沟通、工作、学习、娱乐等各个层面满足人们的不同需求。其中，腾讯公司于2011年初推出的一款主要基于手机移动端的即时通讯软件——微信，因其功能设计人性化，操作简单便捷，自首次上线以来，用户数呈现出爆炸式增长，成为时下热门的移动社交工具。作为一种新型的信息沟通工具，微信对学术信息交流也产生了一定影响，尤其是微信的群聊功能为学术信息交流提供了微信群这一种新的交流方式。越来越多的学术研究人员主动或者被动地开始使用微信群进行学术信息交流，对这一交流方式也表现出不同的态度。因此，对于微信群的学术信息交流特征进行研究具有一定的必要性和实用性。本研究的目的正是立足于人际传播角度，结合微信的媒介特征，探讨分析基于微信群的学术信息交流特征。通过这一研究，以期丰富学术信息交流的理论研究，为以后的相关研究提供参考。同时，为已经使用或正考虑使用微信群进行学术交流的学者们提供参考，以利用微信群在学术信息交流中的优势，合理应对和规避微信群交流的不足，从而进行更有效地学术信息交流。本研究的创新之处在于，研究中借鉴人际传播理论和麦克卢汉的媒介理论作为理论基础，通过访谈和观察进行实地研究，并采用社会网络分析法对微信群的学术信息交流关系进行定量分析，一定程度上丰富了传播媒介理论。同时，从本研究的研究目的和结论来看，对学术信息交流理论进行了补充，并且对于学术信息交流的特征和方法创新也具有一定的创新性。本研究结合定性研究方法与定量研究方法，主要采用实地观察和访谈来收集相关数据资料，同时，分别运用内容分析法和社会网络分析法对数据资料进行定性分析和定量分析。首先，采用实地研究法，以某体育学专业研究生的学术信息交流群作为研究样本，通过加入该样本微信群，对其学术信息交流的实际情况进行实地观察，一方面观察记录该样本微信群内学术信息交流的实际情况，另一方面也对该样本微信群的人数、成员构成等基本信息进行了解。第二，采用访谈法，在实地观察期间，选取样本微信群中的部分群成员进行访谈，通过半结构式的访谈，进一步了解该样本微信群中学术信息交流的情况以及群成员之间可能存在的关系。然后，采用内容分析法，对于观察记录和访谈材料进行整理，并通过整理的文字材料对样本微信群中学术信息交流的情况进行定性分析。最后，本研究采用社会网络分析法对样本微信群的学术信息交流进行定量分析，利用UCINET软件建立样本微信群的学术信息交流关系矩阵数据，绘制样本微信群的学术信息交流关系社群图，并进行有关样本微信群学术信息交流关系的整体网络密度测量、中心性分析、小世界特征验证等一系列指标分析。通过定性研究方法与定量研究方法的结合分析，本研究发现微信群学术信息交流两方面的特征。一方面是微信群学术信息交流的媒介特征，另一方面是微信群学术信息交流的主体特征。据此本研究还提出了几点利用微信群进行学术信息交流的建议，以促进学术信息交流与学术发展。
英文摘要：	The popularization of mobile internet has profoundly propelled the development of mobile internet applications and permeated into our social life. Especially, supported by Web 2.0 technologies, social service applications have thrived so quickly to facilitate people in many cases including communication, work, study and entertainment. In 2011 Tencent has developed a smartphone based instant messenger application called WeChat, which has later became a phenomenal product with an exploding number of users because of its thoughtful and simple design. As a newly born way of communication, WeChat also affected academic information communication, especially so for the group-chatting function. The number of researchers who chose WeChat actively or passively to work with their peers is growing very fast, of course with differing attitudes. Henceforth, a research into the characteristics of scholarly information communication in WeChat chatting group is of great necessity and practicality. The purpose of this research is to discuss these characteristics from the perspective of interpersonal communication and the key features of WeChat itself, in order to enrich the theoretical research and facilitate future research in this field. From another angle, this paper could offer great reference to those have already been using WeChat, to fully utilize its advantages and cope with its inconveniences. The distinctiveness of this paper is that it’s based on the theory of interpersonal communication and Marshall McLuhan’s theory, using the method of interview and observation and social network analysis to quantitatively research academic communication in WeChat group. This process surely enriches the whole theoretical base of media and academic information communication. Both quantitative and qualitative methods are employed in this paper, data collection are based on on-spot observation and interview. In the meantime, content analysis and social network analysis are used to for quantitative and qualitative purposes respectively. First, for the on-spot research, a chatting group of an institute of physical education was chosen to be our research sample, observing both the content of discussions and information of group members. Second, members of the group were interviewed to further understand academic discussions in the group and the connection between group members. Further, the materials acquired in previous 2 steps were organized to do the qualitative analysis. At last, UCINET, social network analysis software, were used to build the data matrix and depict the sociogram, and then the measurement of whole network density, centrality analysis and small-world network characteristics tests were conducted. The characteristics of the intermediary and the members were discovered in this research. Based on the findings, this paper makes some suggestions for scholarly communications in WeChat group.
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