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论文编号：	8735
作者编号：	2120142801
上传时间：	2016/12/7 21:26:17
中文题目：	游戏化在人力资源管理中的应用研究
英文题目：	Research on the Application of Gamification in Human Resource Management
指导老师：	刘向东
中文关键字：	游戏化,90后员工,人力资源管理
英文关键字：	gamification,Post-90s employee,human resource management
中文摘要：	在人力资源管理当中，实现企业目标的重要管理手段之一就是激发员工的主动性。在当今的世界范围内，互联网和移动互联网等技术革命的不断深化，网络对我们所处时代的社会结构产生了深远的影响，经济和生活环境正处在前所未有的快速变化之中。与此同时，企业的管理对象也发生了变化，“90后”开始登上职场舞台，并将在不远的将来成为社会的中坚力量，这就让人力资源管理面临了新时代的挑战。近些年来，游戏化管理的理念和实践逐渐受到人们的重视，并被认为契合了互联网时代组织管理转型的基本方向。国内外的部分企业，也开始了游戏化管理的实践探索。然而，管理学界对于游戏化管理的认识和研究还非常有限。本文将对游戏化管理的基本观点进行梳理，并综合内在动机、自我决定理论、积极心理学等理论成果，对游戏化管理的理论基础进行探析，由此进一步分析游戏化在人力资源管理中的应用空间。 90后员工是社交媒体的一代，也是游戏的一代，游戏化管理对于他们来说激励作用尤其明显。本文在总结现有人力资源管理和游戏化管理的相关理论的基础上，结合对90后员工特点、工作价值观、管理现状的研究成果的研究提出在管理90后员工实践当中存在的问题并分析原因，并在一定游戏化框架下提出游戏化管理体系与效应模型，提出针对90后员工的管理优化策略。帮助企业在塑造良好的企业愿景；改善工作环境、工作条件；科学合理的设计薪酬体系；加强精神方面激励；注重教育培训，提升员工素质；注重发挥创造力和特长；改善企业内部沟通塑造良好的企业文化；进行制度创新等方面打开思路，实现对90后员工的有效激励，应对企业目前面对的复杂情景和新生代员工的双重挑战。
英文摘要：	In human resource management, realize the goal of enterprise is one of the important management means to stimulate the initiative of employees. In today's world, the Internet and mobile technology revolution continued to deepen, such as the Internet, the network social structure of our era had a profound impact, and living environment is at an unprecedented rapid economic change. At the same time, the enterprise the management object has changed, "after 90" began to stage a workplace, and will become the backbone of society in the near future, this let the human resources management is facing the challenge of the new era. In recent years, the idea of gaming management and practice gradually brought to the attention of the people, and is believed to fit the age of the Internet basic orientation in the transformation of organization and management. Part of the enterprises at home and abroad, also started the gaming management practice exploration. However, misunderstandings for gaming management awareness and management research is still very limited. The basic viewpoint of this paper will on the game management, and intrinsic motivation, self-determination theory, theory of positive psychology, the theoretical basis of gaming management analysis, thus further analysis gaming application space in human resources management. Is the social media generation Post-90s employees, is also the generation of the game, the game management incentive effect is particularly obvious for them.Based on the summary of existing human resources management and gaming management on the basis of relevant theories, combining with the characteristics, for Post-90s employees work values, management present situation of research study and put forward in the management of 90 staff after the problems existing in the practice and analyze reasons, and put forward the game in a certain game framework management system and effect model, and puts forward management optimization strategy for 90 employees. To help enterprises in shaping good corporate vision; Improve the working environment, working conditions; The design of the scientific and reasonable compensation system; Strengthen the spiritual incentive; Pay attention to the education and training, improve staff quality; Emphasis on creativity and talents; To improve internal communication to shape a good enterprise culture; Open minded in aspects such as system innovation, realize the effective incentive for Post-90s employees, the complex situation and the new generation employees deal with enterprise is facing the dual challenge.
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