联系我们

论文查询结果	返回搜索

论文编号：	863
作者编号：	2120062134
上传时间：	2008/12/10 18:25:43
中文题目：	宝洁对第三方物流外包的管理研究
英文题目：	P&G Logistic Out-sourcing Mana
指导老师：	许晖
中文关键字：	宝洁物流 供应链管理 第三
英文关键字：	P&G Logistic Supply Chain M
中文摘要：	21世纪，全球经济一体化的步伐在加快，竞争更为激烈，竞争的形式已从企业之间的竞争转变为供应链之间的竞争。对于整个社会经济体系而言, 现代物流与供应链管理对服务商流、保障生产和方便生活等方面起着举足轻重的作用。 随着生产领域“利润源泉”的日益枯竭，人们开始将探询的目光投向流通领域，来提高企业的竞争能力。企业为了取得竞争上的优势，正在利用第三方物流服务商能够提供的所有服务以及供应链管理的原理，来提高企业的核心竞争力。因此，第三方物流的悄然兴起以及供应链管理理论在物流业中占据越来越重要的地位，物流外包及委托第三方物流服务商进行管理逐渐被大部分物流服务需求方所认可。 目前越来越多的国内外企业选择外包的形势把企业的物流业务外包给专业的物流公司处理，第三方物流正是这个“理想的”服务提供商。第三方物流和服务外包在这里被有机的结合起来，形成一个新兴的产业模式。第三方物流作为专业的物流业务提供商，负责为货主企业打造全方位的物流解决方案提供物流服务，并在此过程中获利。中国的第三方物流提供商也随着这一潮流的兴起如雨后春笋般出现，它们的出现让货主企业拿出更多的精力专心于自身的核心竞争力产业，它们的出现使企业的物流作业更加专业化系统化，它们的出现也给企业带了更多地选择和比较的空间。 第三方物流的出现同时也带来了另一个新问题，那就是对于第三方物流企业的监管。每个第三方物流企业之间的经营水平参差不齐，货主对于第三方物流企业的需求也不尽相同，这些就往往导致货主在对于第三方物流企业的管理上找不到有效的办法，最终使用了第三方物流但是没有很好的满足货主企业的需求。这里货主企业在委托第三方物流的同时必须参与对第三方物流企业的管理，在最初就制定适应自身企业的物流策略。第三方物流运作的成败就决定了货主企业供应链的命运，所以在委托第三方物流的供应链中，恰当合适策略和管理方法在使用第三方物流的过程中是必不可少的。 无论企业采用何种形式把何种业务外包或自营，其最终目的是使企业效益最大化。 本文选题基于这样一个生机蓬勃的话题——对于第三方物流的管理，随着中国经济的飞速发展无论是第三方物流企业本身还是第三方物流企业的雇主方，都希望物流产业可以向着更专业，更经济，更高效的方面发展，最终带来双赢的结果。 本文共分六章，研究对象为宝洁公司的物流外包体系模式以及其物流外包过程中对第三方物流的管理。基于供应链的发展趋势，分析企业将物流业务外包给第三方物流供应商的重要性，并说明了企业将物流外包后所存在的机会和风险，回顾了第三方物流的和服务外包的相关理论。重点分析了宝洁公司在和第三方物流公司的合作过程中的管理策略和方法。宝洁公司的物流外包有其独特的一面，这中间体现了诸多宝洁公司自有的管理理念和管理方法，成为本文讨论的核心部分。 第一章提出选题背景，说明研究目的和意义，并综合概述了全文结构。 1. 本文的研究目的： （1）以宝洁（中国）有限公司简称宝洁公司实施物流外包为贯穿全文的案例，讲述企业进行物流业务外包的策略建设，模式选择，以及对第三方物流供应商的选择和评价。 （2）进而再通过分析宝洁公司与第三方物流合作过程中的管理方法的实施与研究，来展现宝洁公司是如何管理自己的物流产业如何与第三方物流公司进行合作，最终实现完美的物流外包管理。 2. 本文的研究意义： （1）通过本文的研究为今后的企业物流外包带来一些借鉴和参考，全文中论述了宝洁公司作为日化界的领军企业所运用的物流管理理念和方法，这些管理理念和方法对现实物流企业的运作是很有实际操作意义的，有着比较高的可信度和可行性。 （2）另外也借此机会提出了对未来中国第三方物流企业的需求，这些需求从一个侧面指出了中国本土物流企业发展方向和策略。 第二章对前人的经典理论进行回顾，主要包括第三方物流，供应链和服务外包等相关理论。第三方物流的形成，特征，作用以及第三方物流在中国的发展状况。供应链也是当今市场上一个比较流行的话题，本章综合前人研究成果和相关理论对供应链的概念和供应链的管理进行了总结。最后回顾了服务外包的相关理论，这些都为后面具体案例奠定了理论基础找到了理论依据。 第三章主要介绍了宝洁公司（P&G）作为世界日用化学品帝国的缔造者，2007年福布斯杂志世界500强排名第67的一些经营现状。之所以宝洁公司可以在全球取得如此辉煌的业绩除去它强大和充满创造力的市场策略外也在很大程度上依赖于其完善的物流体系构造和运转。本章重点阐述了宝洁公司的概况和宝洁公司在中国的物流业务发展状况以及其自身存在的问题。 第四章对宝洁公司的物流体系构建进行了探讨。本章主要分为4个小节，首先说明宝洁公司物流外包体系的构建论证宝洁公司物流的理念，其次提出宝洁公司物流外包的目标及模式，在这样的一个目标下又提出了宝洁公司对第三方物流供应商的选择问题，最后介绍了宝洁公司物流业务外包过程中的核心内容即仓储和运输两方面业务的外包。 第五章列举了大量事实和数据资料来探讨宝洁公司在物流环节上对第三方物流供应商的管理，其中涉及管理理念，管理方法以及其中所面临的问题。宝洁公司对第三方物流供应商的管理不仅仅局限于合同化的程式，而是将宝洁公司用于自营工厂的一些先进的管理理念和方法经过量体裁衣转用到对第三方物流的管理上，例如精益化思想提出和由此生成的一体化工作方法的应用。这些具体的理念和方法都帮助宝洁公司在满足自身利益需求的同时更好地实现了与第三方的双赢。 第六章对全文进行简要总结，回扣主体，说明宝洁案例对实践的应用意义。全文中论述了宝洁公司作为日化界的领军企业所运用的物流管理理念和方法，这些对现实物流企业的运作是很有实际操作意义的，有着比较高的可信度和可行性。另外也借此机会提出了对未来中国第三方物流企业的需求，这些需求从一个侧面指出了中国本土物流企业发展方向和策略。
英文摘要：	In the 21st century, the globalization and fast growing of economy have been intensified competition in each element of industry. The focus of competition has been shifted from enterprises to their supply chain. In today’s economy, logistics and supply chain management have played a very important role to serve business flow, support manufacturing and make life convenient. Due to continuous decrease of manufacturing profit, people have changed their focus to circulation area in order to improve company’s competition. The highly systematic and efficient logistic system and supply chain management can make profits for enterprises in the following areas. Firstly, it can divide the work based on each individual’s specialty, reduce the business cost and improve business profits. Secondly, it can optimize the creation process of supply chain to improve the core competence of enterprises. In the end, it can help enterprises to focus on customer’s real demand and provide the ideal service. Recently, most of manufacturing company outsources their logistic business; third party logistic is the best choice to handle as a logistic supplier. Third-party logistics is a professional logistics provider, responsible for the business holder to create a full range of logistics solutions. It appears to allow the business holder spend more efforts on their core competencies; it appears to make logistic operations more professional and systematic. But how to manage third party logistic company is a hot topic during outsourcing. Business holder should be involved in logistic operation management with 3PL, during this process, role of business holder is primary and 3PL is partner. Third party logistics operation’s success or failure depends on the decision and strategy from business holder. So if entrust third party logistics for supply chain, right strategies and right management practices in the use of third-party logistics process is essential. This thesis focused on above main topic, there is a classic example about P&G China Company’s logistic management which is from the beginning to the end of this paper. Depend on the researching about P&G logistics model to narrate how to manage Third Party Logistic Supplier in China. First, the thesis reviewed the history, development and current statues of P&G logistic in China Furthermore; here I summarized the structure of P&G logistic model and its components. At the latter of this thesis which is the core part show you the P&G’s logistic management strategy and lots of approaches of P&G logistic management is applied on supplier management. Such as integrated work system and GMP implementation on supplier encouraged by P&G. Company. Through the analysis of cooperation of P&G and its logistic supplier we can get directions and methods of supplier management, also we can clearly understand P&G how to manage his own partner. Finally, the paper provided some actual references after the researching of P&G’s logistic management. These references are including logistics management concepts, and management approaches, because of these references come from real operation so they are more meaningful, useful, credibility and viability. Double win is an eternal strategy between P&G and suppliers. In addition here is a good opportunity to raise a problem on Chinese logistic company’s development strategy to adapt rapid development of the economy in the future. This thesis includes six chapters; chapter one raise the background of this topic and significance of research, also give out comprehensive overview of the full text of the structure. 1. Purposes of research (1) Demonstrate P&G logistic strategy, operation model and management approaches. (2) Analysis the cooperation model between P&G and third party logistic, by research and dig out the management methods of P&G logistic to show out a double win results both for P&G and Third Party Company. 2. Research significances (1) Through my researching, these management concepts and methods from the reality of the logistics operation, so they are great practical significance, higher credibility and viability. (2) It was also to take this opportunity to point out new directions for the future third-party logistics enterprises in China. In addition from one aspect pointed out that China's local logistics business development and strategy. Chapter two reviewed some classic theories about third party logistic generation and development, supply chain management related, and service outsourcing. This chapter is the theory foundation of whole paper. Chapter three mainly introduces P&G business status and situation in China. After that this chapter is the first part of core, from this chapter we go to the details of P&G logistic. Here we have a Birdseye of P&G logistic; there is a general introduction and point out some issues about logistic outsourcing. In chapter four, the mainly topic is P&G logistics system setup program. This chapter covers four sections; first section is P&G logistic outsourcing concept. Second section is outsourcing target and model using by P&G. Third section is P&G’s purchasing process regarding to third party logistic. Fourth section shows the components of P&G logistic outsourcing, it includes warehouse and transportation parts. Chapter five is the core parts of whole paper. Base on plenty materials and data of real operation we can find P&G and third party logistic company have a good cooperation model. P&G Company provides lots of logistic management concepts and approaches to Third Party Company. In another word P&G drives Third Party Company to catch up today’s advanced logistic system and makes them meet world top 500 company’s requirements. Lean Production is a good concept and model in P&G management, according to LP P&G distribution center develops a new tool which is IWS (integrated work system). By the cooperation between P&G and third party logistic IWS was embedded in everywhere of the logistic operation. These methods can help us to achieve a win-win situation. Last chapter six this is the summary of whole paper. Explain the significance of P&G logistic case for reapplying. Finally questions several problems about the strategy and direction of China third party logistic development.
查看全文：	预览  下载(下载需要进行登录)