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论文编号：	8627
作者编号：	2220140632
上传时间：	2016/11/30 16:36:04
中文题目：	天津泽熙智成公司基于核心竞争力的经营战略研究
英文题目：	Research on the Core Competence-based Business Strategy of Tianjin Ze Xi Zhi Cheng Company
指导老师：	柳茂平
中文关键字：	天津泽熙智成公司 英语培训机构 经营战略 核心竞争力
英文关键字：	Tianjin fantasy trip English training institutions English training organization；Business strategy ;Core competence
中文摘要：	目前英语培训机构竞争的焦点就是对于客户的争夺，集中于培训价格、培训质量等几个方面。今后英语培训市场的发展趋势是将进一步细分，为每个细分的客户群体提供更专业的服务。对于天津泽熙智成公司来说，目前最需要做的就是认清当前市场需求，准确定位目标市场，规划一条最贴合自身实际同时能够实现盈利的经营战略。 本文研究认为，天津泽熙智成公司应该专注于发展少儿情景英语板块、成人情景英语板块和游学板块。在少儿情景英语板块培养孩子的英语知识与应试技巧的教育产品在英语培训市场上随处可见，但能够在孩子学习语言知识同时，通过引入实景体验模式，帮助孩子在学习英语的过程中，增长各行业各业知识、掌握技能、了解职业精神、完善自我，增强孩子的交流及交往能力。在成人情景英语板块应该在针对成人英语培训课程中，改革传统的理论和实践教学模式，构建符合成人需求的成人情景英语培训模式。在游学板块应增加小型交流会，请往期参加海外夏令营游学的学员在培训中心讲述自己的经历和体会，一方面作为对往期学员的强化锻炼，另一方面引起少儿学员自身对海外夏令营的向往与热情；在成人英语培训的 Life Club 课程中也可以每月推出 1-2 堂关于海外夏令营的宣讲课，为有学习热情和上进心的成人学员培养“游学”的意识。 希望本文的研究，可以为天津泽熙智成公司应对当前激烈的行业竞争提供参考，并对天津英语培训行业的其他机构实现发展有一定启发。
英文摘要：	At present, the focus of the competition of English training institutions is to compete for customers, focusing on the training price, training quality and so on. The future development trend of the English training market will be further subdivided, to provide more professional services for each customer groups. For Fantastic English training institutions, the most need to do is to recognize the current market demand, accurate positioning of the target market, planning a most fitting in their own reality while achieving profitable business strategy. This research suggests that Fantastic English training institutions should focus on the development of children's English plate, adult English scene and tour plate plate. In the children's English training of English knowledge and skills sector of children's educational products in the English training market everywhere, but also can learn language knowledge in children, through the introduction of real experience, to help children in the process of English learning, growth industries industry knowledge and skills, understand the occupation spirit, improve the self. Enhance the communication ability of children. In adult English training courses, the reform of the traditional theory and practice teaching model, to build a model of adult English training model in English. In the travel sector should increase the meeting, please attend summer camp tour to overseas students in the training center about their experience and experience as a training of past students, on the other hand, due to overseas students summer camp children's longing and passion; in the adult English training course in Life Club you can launch 1-2 Hall about overseas summer camp class lectures monthly training "travel" consciousness for learning enthusiasm and ambition of the adult students. I hope this research can provide a reference for Fantastic English training institutions to deal with the current fierce competition in the industry, and the development of Tianjin English training industry to achieve the development of other institutions have some inspiration.
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