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论文编号：	8623
作者编号：	2220140610
上传时间：	2016/11/30 9:45:24
中文题目：	百泰公司发展战略与实施研究
英文题目：	Reasearch on development strategic and implementation of Batar company
指导老师：	王迎军
中文关键字：	百泰公司黄金；加工制造；发展战略；对策
英文关键字：	Batar company; processing and manufacturing; development strategy; countermeasure
中文摘要：	当前国内经济社会发展进入了一个新的时期，随着居民整体生活水平的提高，黄金已经成为日常居民的消费品，在这种市场环境中相应的黄金加工制造呈现出快速发展的趋势。在多样化的市场经济环境中，企业如何实现快速发展是多方面因素的共同结果，从社会经济发展的角度来看，建立完善的企业发展战略是确保各项工作稳步开展的基础性条件，这也是指引当前企业发展的有效方式之一。文章在国内外研究的基础上对百泰公司发展战略进行了系统性的分析，明确了公司在发展经营中遇到的困难和不足，从推动市场经济发展的需求出发，不断制定更为高效合理的现代意义上的发展战略，以此来实现优化企业发展环境的目的。本文在研究中借助百泰公司的发展现实性问题进行了全面的论证，具体来说是从以下几个方面开展研究的：首先对文章的研究背景进行了论述，市场经济发展变化是企业调整发展战略的主要原因，从社会经济全面发展的角度来看，持续有效的经营发展要在动态性的环境中才能够发挥其内在的作用和价值，在背景分析的基础上明确了文章的研究内容和研究方法；第二章重点分析了国内外研究现状，各种理论支撑是文章研究的基础，也为开展多样性的现代企业发展战略制定渐了基础；第三章对百泰公司企业的战略环境分析，分析了当前公司在发展中企业战略运行中存在的问题，从内外两个方面分析了当前的市场环境体系；第四章明确了公司发展战略，从多个角度出发，制定了相应的企业发展战略，不断适应市场经济发展带来的挑战，建立一种动态性的现代企业运行管理机制，有效适应当前市场竞争需求，不断提升企业的实际竞争力，实现企业快速发展增效的目的；最后一章对文章的研究进行了总结，文章虽然取得了一定的研究成果，但是还存在着一些问题和不足，影响了整体研究，在后期的研究中会进行针对性的改进和优化，努力贯彻学以致用的原则，希望通过对本文的研究，对百泰公司以及类型的黄金开发企业在未来的发展中提供一些建议和帮助。
英文摘要：	The current domestic economic and social development has entered a new period, with the overall living standard improved, gold has become the daily consumer goods, making gold processing corresponding in this kind of market environment, showing a trend of rapid development. In the diversified market environment, how to realize the fast development of enterprises is a common result of multiple factors, from the angle of social economic development, the establishment of enterprise development strategy to improve the basic condition is to ensure that all work carried out steadily, which is one of the effective ways to guide the enterprises and Industry development. If an enterprise wants to be in an invincible position forever, first of all, it must be clear that what is the key to the development of its own, so as to plan the implementation of the strategic planning of enterprise development. It must have its own sustainable competitive advantage and clear development strategy planning. Market and competitive environment is the basis for the development of strategic planning. The market and the competition environment analysis includes industry status, market demand analysis, market growth, customer base analysis, SWOT analysis, technical development strategy planning and trend analysis and policy environment analysis etc.. The basic situation of industry and market available five competitive power diagram analysis, is an important supplier or purchaser, substitute for the more important products, potential competitors, inside the industry, to do the analysis and judgment. At the same time the key success of enterprises in the industry by analyzing the factors such as reaction speed, the whole enterprise strategic planning and management ability, value chain integration ability, brand influence, in the 100 Thai company's business development under this environment to enter the new era, and constantly adjust the business strategy system, establish a reasonable and efficient modern management management concept. Based on the articles at home and abroad on Batar company development strategy for the systematic analysis, the company encountered in the development of business in the difficulties and problems, from the perspective of promoting the development of market economy demand, continue to develop a more efficient and reasonable development strategy of the modern significance of, in order to realize the optimization of enterprise the purpose of the development environment. The diversification of market competition has become an inevitable trend, driven by market demand, gold processing enterprises in China has entered a new period of development, production and operation of the corresponding to the new development period, during this period, more and more investors into the industry, a large number of competitors to enter the competition of the industry, not only brought the diversity of product types, optimization and innovation but also the relevant management, bring the negative effects to the management of daily business development Batar company, the daily management of construction and management of Batar company under this background to build a comprehensive adjustment and optimization. Business development strategy in the new environment, the modern management mode to develop dynamic, since this can be in the complex social environment, more Good play to their own advantages, the formation of a diversified business management philosophy and practical application of the operating mechanism. This paper comprehensively discussed the development of realistic problems in Batar company, specifically to carry out research from the following aspects: firstly, the research background is discussed, the change and development of the market economy is the main reason of enterprise development strategy adjustment, from the overall economic and social development perspective sustained and effective business development in the dynamic environment can play its role and inherent value, based on the background analysis and defines the research contents and research methods of this paper; the second chapter focuses on the analysis of research status at home and abroad, a variety of theoretical support is the basis of the research, but also for the development of modern enterprises the formulation of diversity gradually basis; the third chapter analyzes the Batar company enterprise strategic environment, analysis of the current development in the company There are problems in the operation of enterprise strategy, from two aspects of internal and external analysis of the system of the current market environment; the fourth chapter clarifies the company's development strategy, from multiple angles, formulate the corresponding strategy, and constantly adapt to the development of market economy brings the challenge, construction operation and management mechanism of modern enterprises establish a dynamic the effective competition to adapt to the current market demand, and constantly improve the actual competitiveness of enterprises, to achieve the rapid development of enterprises and enhance the efficiency; the last chapter of the article summarizes the article, although obtained certain research results, but there are still some problems and deficiencies, affecting the overall research in later studies will be for the improvement and optimization of the efforts to implement the practice principle, hope that through this research, the Thai group and type Gold development companies in the future to provide some advice and help. In order to optimize the efficiency of production and operation of the Batar company in the study, through systematic research and analysis, formulate the strategic objectives for the development of the company, to determine the development of feasible way, put forward the strategic development support system and development measures, and has strong operability, the system and the implementation can bring the positive effect on the development of 100 Thai company, on the basis of these strategies, the management of 100 Thai companies can optimize other promotion in a certain extent. There are Batar company has a strong typical in other gold manufacturing enterprises, research on the development strategy of the company, not only for the company but also for other gold manufacturing enterprise's development, also has a certain practical significance. Enterprise strategic management.
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