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论文编号：	8621
作者编号：	2220132366
上传时间：	2016/11/29 21:35:37
中文题目：	滨海某高端房地产项目质量管理研究
英文题目：	Study on Quality Management of High Quality Real Estate Project in Coastal Region
指导老师：	戚安邦
中文关键字：	房地产；质量管理；高品质；PDCA循环
英文关键字：	real estate; quality management; high quality; PDCA cycle
中文摘要：	在我国社会经济大力发展的背景下，房地产领域以其持续且强劲的发展势头稳居前列，成为国内关乎民生的支柱性产业，据专家估计房地产及其相关产业已占全国GDP的30%以上，经济地位日益显著。房地产项目质量关系到群众百姓的切身利益，一直受到广泛关注，目前，我国与房地产质量管理相关的法律法规及质量验收标准文件日益完善，一些质量问题通过采取相应的管理手段和技术措施得到有效控制，大多房地产项目质量已达到标准。随着生活水平的提高，消费者对房屋质量有了新的要求，如功能性，适用性等，因此，坚持用户型质量观，做好项目质量管理，打造始终如一的高品质产品，理应是所有房地产企业的追求。以滨海某高端房地产项目质量管理为研究对象，采用文献资料法、因果分析法和案例研究法进行研究，找出适用于本项目质量管理的简约且高效的实用性理论，通过分析滨海项目独特性来制定此项目达到高品质的具体质量控制节点和项目质量管理流程，构建包括质量计划、质量保障、质量控制三部分的项目质量管理体系，通过三大机制激励每一个项目人员做好自检工作，注重项目建设施工的每一处细节；采用全过程质量管理，以PDCA循环作为基本方法，才能使健全的项目质量管理体系彻底的发挥其作用，促进项目质量的逐步上升。建设过程中以人为本，从用户角度考虑质量关键点把控，实现项目极致的精工、极致的设计、极致的服务、极致的体验。在房屋安全性，功能性，观感性，适用性等问题上体现项目全过程的精细化管理，加强技术管理，注重关键的质量细节管理，使产品达到高品质标准。通过精细化解决房屋质量通病，采用优良的项目质量管理流程和管理经验，做出高品质房地产项目，既节约了社会资源，同时也提升了项目自身的价值和房地产行业的标准。此类高品质房地产项目的推广，还能树立中国制造优良品牌。
英文摘要：	As the socio-economic develops remarkably in our country, the field of real estate ranked the forefront for its sustaining and strong momentum of development, becoming the pillar industry of people's livelihood. According to the experts, real estate and the related industries have accounted for more than 30% of GDP of China, their economic status growing significantly. The quality of real estate projects, related to the immediate interests of the people, has been attracting a wide spread attention. At present, the laws and regulations and acceptance criteria documents related to the quality management of real estate increasingly improve, and some quality problems can be effectively controlled through the adoption of appropriate management and technical measures, so that the quality of most real estate projects has reached the standard. With the improvement of living standards, consumers have brand new demands for housing quality, such as functionality, suitability and so on. Therefore, adhering to the customer-oriented quality opinion, completing the project quality management and creating a consistent high quality product, is supposed to be the pursuit of all real estate companies. This paper focuses on the quality management of the high-level real estate projects in coastal region, through literature information method, causal analysis method and case research method, to find a suitable, efficient, simple and practical theory for the project quality management. Based on the analysis of the characteristics of projects in coastal region, for reaching the high level, the specific quality control nodes and the quality management process of the project was made, and the project quality management system, including three parts of quality plans, quality guarantees and quality control, was also developed to inspire each personnel to well complete self-inspection through three big incentive mechanism, paying attention to every detail of the construction of the project; only adopting the whole-process quality control and the basic method, PDCA cycle, can a sound quality management system thoroughly play its role to promote the project quality. During the construction, people-oriented concept was advised, which means considering the key points of quality control from a user perspective, to realize the extreme precision, extreme designs and extreme service experience of the project. Delicacy management of the whole process of projects should be reflected on building safety, function, perception, applicability and so on, and the enhancement of technical management and key details of the quality of management should be paid attention to, so as to meet high quality standards of the products . Housing quality problems could be solved through elaboration. The adoption of good- quality management processes and management experience for high-level real estate projects, can not only save social resources, but also increase the value of the project itself and the standards of real estate industry. Such promotion of high-quality real estate projects is able to set up excellent brand made in China.
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