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论文编号：	8537
作者编号：	2120132757
上传时间：	2016/6/17 15:13:53
中文题目：	ZY银行BH支行个人客户经理绩效评价体系研究
英文题目：	Research on Performance Appraisal System for Personal Customer Manager in ZY Bank BH Sub-branch
指导老师：	张立富
中文关键字：	个人客户经理 绩效评价 BH支行
英文关键字：	Personal Customer Manager，Performance Appraisal， BH Sub-branch
中文摘要：	当前，各银行之间的竞争极为激烈，竞争的焦点便是能够为银行带来巨大收益的“高端客户”，竞争的结果取决于多方面的因素，如：产品、创新、人才、流程等等。归根结底，银行需要满足客户的差异化需求、需要为客户提供等值甚至是超值的金融服务，特别是针对商业银行“高端客户”的差别化服务，最重要的是要有一批具有专业素质、客户关系维护能力以及工作高效率的个人客户经理队伍。本文以BH支行个人客户经理绩效评价体系作为研究对象，综合运用了文献阅读、专家访谈、案例分析、分析推理等方法，在对BH支行个人客户经理绩效评价体系进行深入分析的基础上，找出现有体系存在的问题，并根据这些问题剖析其成因，在此基础上，对个人客户经理绩效评价体系进行了改进，即要解决当前的难题，又要有利于银行战略目标的达成，以当前问题的解决为出发点，希望改进后的绩效评价体系能够提升各级人员的绩效评价水平，形成良好的绩效评价文化、为BH支行应对金融行业的激烈竞争提供有力手段、为SF分行BH支行留住人才、培养人才提供有力工具，同时提升个人客户经理的个人素质,并希望能够为BH支行其他部门营销人员的绩效评价提供有益的参考，为SF分行个人客户经理的绩效评价改进抛砖引玉。本文以当前主流的绩效和绩效评价理论与工具为基础，对BH支行个人客户经理绩效评价的整体水平进行了全面的提升。
英文摘要：	At present, the competition among banks is fierce, the focus of the competition is to bring huge profits to the banks, high-end customers, the results of the competition depends on many factors, such as: products, innovation, talent, process, etc.. Ultimately, banks need to meet customer demand, the need to provide customers with equal value and even financial services, especially for commercial banks' high-end customers' differentiated services, the most important is to have a number of professional quality, customer relationship maintenance and work efficiency of personal customer manager team. Based on BH sub-branch personal account manager performance evaluation system as the research object, the integrated use of literature reading, expert interviews, case analysis, methods of analysis and reasoning, the BH sub-branch personal account manager performance evaluation system, on the basis of in-depth analysis, find out the problems existing in the existing system, and analyzes its causes, according to these problems based on this, the personal account manager performance evaluation system is improved, which will solve the current problem, and is advantageous to the bank strategic objectives to achieve, to solve the current problem as a starting point, hope that the improved performance evaluation system can enhance the level of personnel at all levels of the performance evaluation and form a good performance evaluation of culture, to BH branch of the fierce competition in the financial industry to provide powerful methods, for the SF, BH subsidiaries retain talent, develop talent to provide a powerful tool, at the same time improve the personal qualities of personal customer manager, and hope to be able to marketing for BH sub-branch other department personnel performance evaluation provides the beneficial reference, to SF, branch individual account manager performance evaluation to improve the topic. In this paper, based on the current mainstream performance and performance evaluation theory and tools, the overall level of personal customer manager performance evaluation of BH sub branch is improved.
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