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论文编号：	842
作者编号：	2220060739
上传时间：	2008/6/26 18:06:05
中文题目：	钢铁行业新产品开发项目前评估指
英文题目：	Research On The Pre Evaluation
指导老师：	程莉莉
中文关键字：	钢铁行业 新产品开发 评估体系
英文关键字：	Steel industry New-product de
中文摘要：	新产品开发是一项高风险活动。目前，在发达国家，风险已成为新产品开发的主要威胁。我国目前的新产品开发成功率尚没有准确的统计数字，据笔者对莱芜钢铁集团公司新产品开发情况的统计，剔除在创意阶段被否决的项目，按照能够实现经济化批量生产、稳定占有用户，经济效益优于已有产品的开发成功标准判定，莱钢的新产品开发成功率约在40%左右，大部分新产品在投入人力物力后得不到应有的效益；为使新产品开发成功率进一步提高，同时使企业的投资能得到较好的回报，应当对新产品的前评估方面进行研究，以期提高决策能力，减少决策失误，降低新产品开发的风险。 对新产品开发前评估方法的研究，可以反过来促进新产品开发的创意阶段的工作，使新产品开发创意更加的明确。新产品开发前评估方法的研究结果，可以为新产品开发的过程评估和后评估提供评估依据。 本文利用文献分析法对已有的新产品开发项目前评估方法进行了归纳，分析了各种评估方法的适用特点，对钢铁新产品开发项目的特点及钢铁新产品开发项目失败的原因进行了分析，建立了钢铁企业新产品开发项目的评估体系模型，运用层次分析法、专家打分法等方法对评估体系中各类因素进行了有效的定性评价，并计算出钢铁新产品开发项目的可行度，给出新产品开发项目的前评估结论。 最后，本文结合研究成果，在莱芜钢铁集团有限公司建立了新产品开发前评估的流程和部门职责，以电气化铁路用线杆的新产品开发项目为例，对所提出的评价体系的实际应用作了具体介绍，证明了本文所研究的钢铁新产品开发项目前评估体系的实用性和可操作性。
英文摘要：	New-product development is a high risk event. At present, risk has been a primary threat during the new-product development process in the developed countries. The statistics of new-product development success rate in our country haven’t been exactly collected yet. And the author keeps statistics of the new-product development in LaiGang Group. In accordance with the standard of success that the new product with a wide range of stable client group should be able to go into mass production and be better than existing products, the success rate of new-product development in LaiGang Group is merely around 40%, excluded the vetoed projects at the suggestion stage. As a result, manpower and material resources for the most new products don’t play their roles adequately. To improve the new-product development success rate and realize better effects of investment, we need to research on pre estimate of new products. And the goal is to enhance decision-making ability, decrease the number of fault decisions and reduce the risk of new-product development. The research on pre estimate methodology of new-product development can promote the work at the originality stage, making the ideas more clear. At the same time, the research findings may also provide reference for the process assessment and post evaluation of new-product development. The thesis makes use of document analysis to sum up existing pre estimate methodology of new-product development project, and analyze these evaluation methods’ applicable characteristics respectively. Then, the author makes analysis on the feature of new steel product development project and the reasons of its failure. What’s more, an appraisal system model for new-product development in steel enterprises has been built. In addition, Analytic Hierarchy Process and expert scoring technology have also been used to estimate various factors in the appraisal system qualitatively and quantitatively. And the feasible degree of the new steel product development project has been calculated as well. Subsequently, the pre estimate conclusion of new-product development project is shown in the thesis. Finally, on the basis of research results, the author makes a pre estimate process of new-product development and the corresponding responsibility of various departments for LaiGang Group. To take the new-product （poles for electrification railway）development project as an example, the thesis makes a detailed introduction on the practical application of the proposed appraisal system and proves the practicability and maneuverability of the pre evaluation system of the new steel product development project.
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