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论文编号：	8246
作者编号：	2120132775
上传时间：	2016/6/4 23:21:31
中文题目：	同方知网“知网百科”项目免费商业模式构建研究
英文题目：	Study on the construction of free business model of Tongfang Knowledge Network Digital Publishing Group ‘Cnkipedia’ project
指导老师：	张永强
中文关键字：	数字出版；知网百科；免费商业模式；商业模式画布
英文关键字：	Digital publishing;Cnkipedia; Freebusiness model;Business model canvas
中文摘要：	互联网技术的发展日新月异，对经济和社会发展都产生了深远的影响。企业的生产、销售、盈利模式等很多环节都面临着与以往不同的挑战，很多原有的经验忽然无法解决新的问题了。很多企业都在创新求变，以适应时代的发展。在“互联网+”的背景下，究竟如何把所属的传统产业与互联网相结合取得良好的效果，是包括互联网企业在内的很多企业不断探索的问题。 通过对国内、国外一些数字出版企业的调研分析发现，虽然也属于互联网公司，但其商业模式却是传统的。有些公司在创新，却也是在传统商业模式下的有限创新。有着先进技术与活跃思维的互联网行业，创新的种子是蠢蠢欲动的，如果自己的企业不创新，自己不主动“革命”，就很可能被其它创新企业革了命去。在一定程度上来讲，创新特别是商业模式的创新已经成为数字出版企业生存发展的关键因素。 本文通过对同方知网数字出版集团商业模式现状分析，发现其商业模式还是传统的。要想实现公司的再一次飞速发展，必须创新商业模式。由此，作者提出了同方知网“知网百科”项目免费商业模式建构方案，这是结合真正数字出版项目的一次颠覆式的创新。“知网百科”项目以知网《工具书网络出版总库》为依托，为读者提供权威的学术术语、学术定义。它是一个免费的知识互动平台，使读者成为知识网络中的一个节点，成为数据的生产创造者与贡献者，建立读者与作者、读者与读者、读者与出版社、作者与出版之间的联系，促进知识的传播。 本文以商业模式画布为主要工具对“知网百科”项目进行全面的剖析，提出该项目可以通过免费来获得更多的流量，并提高现有用户的粘性。通过流量变现，以获得同方知网新的利润增长。这是对一个项目免费商业模式构建的一次探索，对同方知网整个公司创新商业模式有很大的经验指导作用。同时，对整个数字出版行业构建免费的商业模式，有一定的借鉴和理论指导作用。
英文摘要：	The rapid development of Internet technology has a profound impact on economic and social development. Nowadays Enterprises are facing different challenges on their production, sales, profit model, and many other aspects than before, all of a sudden many of the original experience cannot solve the new problems. Many enterprises are innovating for change to adapt to the development of the times. In the background of "Internet +", how to well combine the traditional industries and the Internet and achieve good results is a continuous exploring problem facing by many enterprises including the Internet enterprises. By researching and analyzing on some domestic and foreign digital publishing companies we found that although the companies belong to the Internet Co industry, their business models are still traditional. Some companies are under innovation, but still under the traditional business model of limited innovation. The Internet industry with the advanced technology and active thinking, the innovation seeds is always ready to, if the enterprises do not innovate and take the initiative to "revolution" actively, it is quite likely that their position will be took placed by other innovation enterprises. To some extent, innovation especially the innovation on business model has become the key factor for the survival and development of digital publishing enterprises. By studying and analyzing on the current business model of Tongfang knowledge network digital publishing group, this paper will discover the Tong fang’s current business model is still traditional, and to realize the rapid development of the company, innovate the business model is a must.Therefore, the author puts forward the Tongfang knowledge network‘Cnkipedia’project free business model construction scheme, which is a disruptive innovation of combining with a truly digital publishing projects. Based on the "Tool Book Network Publishing General Library" , ‘Cnkipedia’project provides the readers of authoritative academic term, academic definition. It is a free interactive knowledge platform, making the readers become a node of a knowledge network, becoming the creators and contributor of data and becoming the connection between readers and writers, readers and readers, readers and publishers, authors and published for further promoting the spread of the knowledge. This paper will comprehensively analyze the Cnkipedia’project using the business model canvas as the main tool to propose that the project can be free to get more traffic and improve the viscosity of existing users. And by monetizing its traffic, Tongfang Knowledge Network Digital Publishing Group can obtain the new profit growth. This is an exploration of constructing a project of free business model, has a great experience and guidance impact on company business model innovation of Tongfang Knowledge Network Digital Publishing Group. At the same time, it has a certain reference and theoretical guidance impact on the entire digital publishing industry to build a free business model.
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