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论文编号：	8179
作者编号：	2120142610
上传时间：	2016/6/2 10:05:17
中文题目：	XE公司国际化战略研究
英文题目：	The Study on International Strategy of XE Company
指导老师：	杨威
中文关键字：	天然气;储运装备;国际化战略
英文关键字：	Natural Gas;Gas Transportation Equipment;International Strategy
中文摘要：	全球经济一体化进程不断加快，越来越多的国际企业正在世界范围内寻找利用优势的知识，技术和劳动力等资源。在这种国际情势下，国内企业肩负着本土市场与国际市场的双重压力，唯有真正找到一个合乎企业实情的国际化战略，才能保证企业较快的发展。 天然气作为三大能源之一由于其环保性好已经越来越多的被运用到人们生产生活的各个领域。天然气的广泛应用推动了天然气储运装备制造业的发展。天然气储运装备制造业在中国起步较晚，但随着中国市场的需求不断扩大，国际知名的天然气储运装备制造商纷纷来华投资建厂，争夺市场份额。同时，国内新的制造商的不断涌现加剧市场的竞争。 本文以XE公司国际化战略作为研究对象，首先引入了国际化战略及国际市场进入模式的相关理论，为研究XE公司的国际化战略提供理论基础。其次，通过对XE公司的国际化现状、动因进行论述，以及运用PEST分析法、“五力”模型分析法对XE公司国际化的外部环境进行分析，运用SWOT分析法对XE公司的优势、劣势、机会和威胁进行总结，并依此提出XE公司国际化的战略目标和战略选择。通过对主要国际目标市场的区位分析，为XE公司提出国际市场区位选择以及国际市场进入模式。最后，为XE公司的国际化战略提供切实可行的实施策略。
英文摘要：	The global economy is developing rapidly and tends integrated. More and More foreign companies are searching for the advanced knowledge, skills, labor and other resources. In this global situation, Chinese company is facing the pressure from both domestic and international market. In order to ensure the sustainable development of company, company must establish a suitable international strategy. As one of the three biggest energy resources, natural gas has been used in many fields of human daily life since it has less pollution for environment. Wildly used of natural gas promote the development of natural gas storage and transportation manufacturer. The natural gas storage and transportation equipment industry started late in China. But with the growing demand of Chinese market, many global famous natural gas storage and transportation equipment manufacturers have come to invest in China and set up manufacturing facilities to compete for market share. Meanwhile, the new domestic manufacturers made this competition even worse. XE Company is the study object of this thesis. Firstly, this thesis discussed the theory of international strategy and international market entrance model, which is the back-up theory for the case of XE Company in the following sectors of this theory. Secondly, by analyzing the status and reasons of XE Company’s internationalization, using PEST tool and Five Force tool to analyze external environment, use SWOT analysis to conclude the strength, weakness, opportunity and threat. Based on this analyze, the thesis stated XE Company’s international strategy. Through the analysis of international target market, the thesis stated international market entrance target and international market entrance model. Finally, based on the selected international strategy, this thesis proposes the reasonable action plan for this strategy.
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