联系我们

论文查询结果	返回搜索

论文编号：	8058
作者编号：	2120132677
上传时间：	2015/12/11 9:37:08
中文题目：	O2O企业商业模式创新的项目风险管理研究
英文题目：	Research on O2O Business Model Innovation Project Risk Management
指导老师：	戚安邦
中文关键字：	商业模式创新；项目风险管理；O2O；风险度量指标体系
英文关键字：	business innovation; project risk management; O2O；risk metrics system
中文摘要：	管理大师德鲁克说过，“当代企业的竞争，已经不是产品之间的竞争，是商业模式的竞争。”站在互联网时代的今天，回顾近十年以供需为导向的传统商业模式已经逐渐退出历史舞台，伴随着互联网大数据、资源聚合、跨界经营、社群的活跃，不断更新迭代的商业模式层出不穷，商业模式的创新已成为企业可持续的原动力。在互联网大数据的充斥下，商业模式创新发展进入了一个飞跃式的过程，本文试图研究当下互联网最具潜力的电商O2O企业，通过对O2O市场特点解析和创新环境的优劣分析，寻找出O2O企业商业模式创新的路径，同时寻找出实践过程中遇到的一系列问题，识别、度量、控制和监督商业模式创新过程中的风险，建立一个完整的O2O企业商业模式创新的项目风险管理体系，为O2O企业的可持续发展提供切实可行的指导意见，并能为O2O企业提供切实可具参考价值的商业模式创新的项目风险管理思路。 本文的研究创新点主要包括以下几个方面：一是从价值链的角度分析商业模式以及创新的构成要素，提出了四种商业模式创新的路径；二是结合O2O行业发展现状和市场的特点分析，总结出O2O行业市场发展的阻碍；三是项目风险管理主要运用在企业的经营项目与管理，但由于企业的商业模式创新的环境独特性，运用项目管理的方法来建立风险评价体系；四是以本地某O2O中小企业进行商业模式创新的度量指标体系建立与评价方法应用，最终得出了符合实际的指导意见。
英文摘要：	As the famous management master Peter F．Drucker said, "Competition with modern enterprise is not between products, but competitive business model." Stood in the Internet age today, recalling the past decade in the traditional supply and demand-oriented business model has gradually withdraw from the stage of history, along with the large Internet data, resource aggregation, cross-border operations, active community, constantly updated iterative business model emerging, innovative business model has become the driving force for sustainable business. Full of big data of Internet, the business model innovation and development has entered a leap in the process, this paper attempts to study the potential of the Internet's most current electricity supplier O2O enterprises, through the merits of the analysis of the market characteristics O2O parsing and innovation environment, to find out O2O enterprise business model innovation path, while looking for a series of problems encountered in practice, the identification, measurement, control and supervise the process of business model innovation risk, to create a complete O2O Business Model innovation project Risk Management System and provide practical guidance for the sustainable development of enterprises O2O, and can provide a useful reference practicable business model innovation project risk management ideas for O2O companies. Research and innovation of this paper includes the following aspects: First, analyze the components business models and innovation from the perspective of the value chain, proposes four business model innovation paths; the second is a feature analysis combined O2O industry development status and market , summed hinder O2O industry market development; third,project risk management primarily used in enterprise business projects and management, but as the business model is unique and innovative environment, the use of project management methods to establish risk assessment system; Fourth, a metrics system to local SMEs O2O business model innovation to build applications and evaluation methods, and ultimately come to the guidance realistic.
查看全文：	预览  下载(下载需要进行登录)