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论文编号：	8052
作者编号：	2120122732
上传时间：	2015/12/10 23:04:31
中文题目：	天津费希尔公司新产品开发管理系统研究
英文题目：	The Research on New Product Development Management System of Tianjin Fisher Company
指导老师：	胡望斌
中文关键字：	天津费希尔公司；门径管理系统；产品开发管理；技术开发管理
英文关键字：	Tianjin Fisher Company; Phase-Gate Management; Product Development Management; Technology Development Management
中文摘要：	随着我国产业结构的逐步升级和世界经济一体化进程的不断深化，企业间的竞争日益激烈，产品的生命周期越来越短，市场的需求也趋向多样化，市场对产品的性能和质量的要求也越来越高。企业需要强化在新产品和技术方面的投入，不断的开发出满足市场需求的新产品，增强企业核心竞争力。新产品是否开发成功取决于多个因素，如战略、市场、环境、组织、管理等，其中新产品开发管理对新产品开发是否成功起着至关重要的决定性作用。成功的新产品开发管理能够有效控制开发过程的进度，有效控制风险、合理的利用企业资源。新产品开发管理是否科学合理直接关系到新产品开发是否成功，企业需要一种适合自身产品特点的新产品管理方法以指导其新产品开发工作，因此，新产品开发管理的研究具有非常重要的现实意义。 本文对新产品开发管理的方法和理论进行了整理和回顾，同时对天津费希尔公司所采用的门径管理系统进行了研究和分析，立足于天津费希尔公司目前面临的新产品开发方面的问题，对天津费希尔公司新产品开发管理现状加以评述。本文针对天津费希尔公司新产品开发管理系统所分析出来的问题，提出了四个方面的改善和优化建议：市场需求管理优化、新产品开发流程优化、项目团队组织及管理优化和构建技术开发管理流程。最后，本文结合实际提出了天津费希尔公司新产品开发管理系统优化方案实施保障措施，以期通过本次研究改进和完善天津费希尔公司新产品开发管理系统，提高天津费希尔公司新产品开发管理水平。在整个研究过程中，本文还发现公司有以下两方面问题值得进一步的研究：完善产品生命周期的管理和知识产权组合管理，希望对天津费希尔公司新产品开发管理系统的优化和改善提供一些思路上的帮助，提高公司新产品开发的效率和质量。
英文摘要：	As the industrial structure of China gradually upgrading and the economic integration process of the world steadily deepening, the industry competition is increasingly intense, the product life cycle is getting shorter, marketing demands tend to diversify, and marketing requirements on product performance and quality are getting higher. Enterprises need to strengthen investment in new products and technologies and continuously develop new products that meet marketing needs in order to enhance the core competitiveness of enterprises. The success of new product development depends on several factors, such as strategy, marketing, environment, organization, management etc., and the new product development management. Successful management on new product management can effectively control the progress of the development progress, effectively control the risk and rationally utilize the resource of enterprise. The scientific and rational management on new product development directly affects the success of new product development, enterprises need to select appropriate methodology of new product development management, and therefore, the study on new product development management has practical significance. The methodology and theories on the management of new product development are reviewed in the thesis, and the Phase-Gate management system utilized in Tianjin Fisher Company is studied and analyzed in the thesis as well, and the status of new product management in Tianjin Fisher Company is reviewed, based on the issues that Tianjin Fisher Company faced currently. The thesis provides recommendations in four aspects of new product development to improve and optimize regarding to the new product development issues analyzed, including: marketing demands management optimization, new product development process optimization, project team organization and management optimization and building up technology development management process. At last, the thesis provides safeguard mechanism in order to implement the optimization solutions for the management system of new product development, it is expected that the management system of new product development utilized in Tianjin Fisher Company could be improved and the management level on new product development could be improved through the study. The thesis also finds that the company has the following two aspects need to study further: improve product lifecycle management and intellectual property portfolio management, it is hoped that this could help provide some ideas on optimizing and improving new product development system of Tianjin Fisher company and improve the efficiency and quality of new product development of Tianjin Fisher company.
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