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论文编号：	8023
作者编号：	2120132683
上传时间：	2015/12/10 13:46:21
中文题目：	移动互联网环境下的房地产营销系统的构建研究——以中海地产为例
英文题目：	The Study On Construction Of Real Estate Marketing System Under The Mobil Internet ——Take The China Oversea Land For Example
指导老师：	韩德昌
中文关键字：	移动互联网;云平台;数据挖掘;营销系统;房地产
英文关键字：	Mobile Internet; cloud platform; data mining; marketing system; real estate
中文摘要：	房地产在过去的十年中，经历了一个黄金发展时期，由于房子的销售情况良好，很多企业还是处在一种粗放的经营状态中，并未把更多的人力物力投入到营销环节中，许多企业重生产，轻营销，但是，经济环境发生了变化，房产的供求关系发生了变化，这逼迫者企业去变革，以适应新环境。 移动互联网时代，人与人的联系更紧密，企业与顾客的互动也应该更高效，传统的房地产营销方式迫切需要转变，本文在中海地产华山项目基础上，对房地产企业的信息化建设给了初步的描述和尝试，通过构建云平台，把房地产企业的信息集中管理起来，公司的所有营销数据，都可以保存起来，所有的客户资料，也可以整理并加以保存，云平台是整个系统的核心，并在此基础上，部署了微信平台，主要实现沟通互动，部署了路由器平台，实现广告和客户资料的提取，实现了三级营销，激发员工和客户推荐新客户的热情，实现了数据挖掘的功能，对平台的数据进行处理，可以得到更有价值的信息，辅助营销过程，达到各个环节的高效配合。通过这些系统的建设实施，极大地节省了企业成本，方便了企业与客户的互动，促进了企业内部信息的有效流动，提升了员工的效率。 信息化不是点缀，而是企业的核心竞争力，谁能建设强大的企业信息系统，才可能在未来的竞争中占据主动地位，中海地产华山项目的营销，本文作者进行了全程参与，了解了中海的信息化平台，并通过这些平台辅助了营销过程，取得了非常不错的效果。中海地产在信息化建设中做了初步的探索，实践证明，这种探索的方向是完全正确的。本文图18幅，表1个，参考文献21篇。
英文摘要：	Real estate in the past ten years, has experienced a golden period of development, because the house is good sales, many companies still in an extensive business state, not to put more human resources into the marketing process, many enterprises heavy production, light marketing, but the economic environment has changed, real estate supply and demand has changed, which forced companies to change, in order to adapt to the new environment. Information on real estate companies, the company's all marketing data can be saved, the company's all marketing data, all marketing data, the company's all marketing data, all the marketing data, the company's all marketing data, all marketing data, cloud platform is the core of the whole system, the main platform is to implement the communication. The core of the system is to realize the communication. The function of the mining, the data of the platform is processed, it can get more valuable information, assistant marketing process, to achieve the efficient cooperation of all links. Through the construction of these systems, the enterprise cost is greatly saved, which facilitates the interaction between enterprises and customers, and promotes the effective flow of information within the enterprise, and promotes the efficiency of the staff. Information is not an ornament, but the core competitiveness of enterprises, who can build a strong enterprise information system, it is possible to take the initiative in the future competition, the Huashan real estate project marketing, the author carried out the full participation, to understand the information platform in the sea, and through these platforms to assist the marketing process, and achieved very good results. China Sea real estate in the construction of information technology to do a preliminary exploration, practice proves that this exploration is entirely correct. In this paper, 18 pictures, 1 tables, 21 references.
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